DeShawn Diawaku
Dallas
Summary
Advertising and Marketing student at the University of North Texas with hands-on experience in brand strategy, campaign planning, audience research, and cross-functional collaboration. Currently a Strategist at SWOOP Agency, helping develop marketing strategies and messaging through market research and consumer insights. Passionate about technology marketing, brand communications, social media, influencer marketing, and creating campaigns that build customer engagement and brand awareness.
Overview
4
4
years of professional experience
Work History
Strategist
SWOOP Agency
01.2026 - Current
• Conducted market research and competitive analysis to identify consumer trends and support campaign strategy.
• Developed audience insights that informed brand messaging and marketing recommendations.
• Collaborated with creative, account, and strategy teams to develop integrated marketing campaigns.
• Helped create marketing presentations, campaign strategies, and client recommendations.
• Researched consumer behavior to improve brand positioning and audience engagement.
• Managed multiple projects simultaneously while meeting deadlines in a fast-paced agency environment.
Food Server
Inzo Italian Kitchen
06.2022 - Current
• Delivered exceptional customer experiences in a fast-paced environment serving hundreds of guests weekly.
• Balanced multiple priorities while maintaining accuracy and attention to detail.
• Built strong interpersonal relationships through professional communication.
• Trained and mentored new team members on customer service standards.
• Collaborated with kitchen staff and management to ensure efficient daily operations.
Advertising Volunteer
North Texas Daily
08.2025 - 12.2025
• Assisted with promotional campaigns across print and digital channels.
• Coordinated with advertisers and internal teams to ensure successful campaign execution.
• Helped organize advertising materials and campaign timelines.
• Supported communication with local businesses and campus partners.
• Tracked campaign performance and engagement metrics.
Education
Bachelor of Science - Advertising And Brand Strategy
University of North Texas
Denton, TX05-2027
Skills
- Data analytics
- Brand strategy
- Customer segmentation
- Microsoft Excel
- Google Workspace
- Adobe
- Campaign Planning
- Market Research
- Audience Research
- Consumer Insights
Projects
Product Marketing Case Study | Apple AirPods Pro
• Conducted market research to evaluate customer needs, purchasing behaviors, and emerging trends within the premium wireless audio market.
• Developed customer personas and segmented target audiences using demographic, behavioral, and lifestyle insights.
• Performed competitive analysis comparing Apple AirPods Pro against Samsung Galaxy Buds, Sony WF-1000XM5, Bose QuietComfort Ultra Earbuds, and Google Pixel Buds Pro to identify key differentiators and market opportunities.
• Created a product positioning strategy and messaging framework highlighting Apple's ecosystem integration, Active Noise Cancellation, and personalized user experience.
• Designed a go-to-market strategy incorporating social media, influencer partnerships, retail marketing, email campaigns, and digital advertising.
• Recommended key performance indicators (KPIs) to measure campaign success, including customer acquisition, engagement, conversion rate, and product adoption.
UNT Facilities Integrated Marketing and Communications Plan (SWOOP Agency)
• Conducted audience research to identify awareness gaps among university students.
• Developed social media recommendations to increase engagement and brand awareness.
• Created marketing strategies focused on improving website traffic and student participation.
• Presented strategic recommendations to stakeholders.
Timeline
Strategist
SWOOP Agency
01.2026 - Current
Advertising Volunteer
North Texas Daily
08.2025 - 12.2025
Food Server
Inzo Italian Kitchen
06.2022 - Current
Bachelor of Science - Advertising And Brand Strategy
University of North Texas