Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Certification
Languages
Timeline
Generic

Desiray Ortiz

Rochelle Park

Summary

Dynamic salon owner with a proven track record in relationship building and business intelligence. Successfully managed operations and enhanced product offerings, while previously excelling as a Sales Associate at Victoria's Secret. Strong organizational skills and problem-solving abilities led to high customer satisfaction and loyalty. Passionate about skin care and client engagement.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Salon Owner/Operator

Self-employeed
06.2021 - Current
  • Built a business within 1 year with a new client base
  • Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Interacted well with customers to build connections and nurture relationships.
  • Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
  • Oversaw business-wide changes to modernize procedures and organization.
  • Analyzed industry trends and tracked competitor activities to inform decision making.

Sales Associate

Victoria Secret
09.2021 - 05.2022
  • Prepared merchandise for sales floor by pricing or tagging.
  • Engaged with customers to build rapport and loyalty.
  • Provided positive first impressions to welcome existing, new, and potential customers.
  • Solved customer challenges by offering relevant products and services.
  • Helped customers locate products and checked store system for merchandise at other sites.
  • Answered customer questions about sizing, accessories, and merchandise care.
  • Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
  • Accurately processed POS transactions, returning coin, currency, payment cards, and receipts to customers.
  • Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
  • Educated clients on current promotional offerings and products using persuasive selling tactics.
  • Managed returns, exchanges and refunds in accordance with store policy.
  • Rotated stock and restocked shelves to maintain product availability and store appearance.

Sales Associate

Finish Line
06.2021 - 09.2021
  • Conducted product demonstrations to highlight features and redirect objections to positive aspects.
  • Opened, shelved and merchandised new products in visually appealing and organized displays for optimal sales promotions.
  • Performed cash, card, and check transactions to complete customer purchases.
  • Maintained up-to-date knowledge of store sales, payment policies and security standards.

Youth Manager

El Barrio Operation Fightback
05.2018 - 08.2018
  • Provided leadership, guidance and support to staff members.
  • Assessed community needs and identified resources for social and community service programs.
  • Organized files, client portfolios and sign-in sheets within the workspace and assigned sites.

Education

Associate of Science - Nursing

Bergen Community College
Paramus, NJ
12-2025

No Degree - Business Entrepreneurship

Mercy College
Dobbs Ferry, NY
01-2021

High School Diploma -

University Prep Charter High School
The Bronx, NY
06-2018

Skills

  • Organizational skills
  • Problem-solving
  • Relationship building
  • Business intelligence
  • Professionalism
  • Appointment scheduling
  • Skin care

Accomplishments

Used Wix platform to develop a website for Client relations and appointment driven results.

Certification

  • Licensed Skin Care Specialist - 4 years
  • Dermaplane Pro Certified
  • BLS CPR Certificate

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

Sales Associate

Victoria Secret
09.2021 - 05.2022

Salon Owner/Operator

Self-employeed
06.2021 - Current

Sales Associate

Finish Line
06.2021 - 09.2021

Youth Manager

El Barrio Operation Fightback
05.2018 - 08.2018

Associate of Science - Nursing

Bergen Community College

No Degree - Business Entrepreneurship

Mercy College

High School Diploma -

University Prep Charter High School

Similar Profiles

CREATE PROFILE