Desiree K. Smith
Texarkana,TX
Summary
Management skills in radio broadcasting, print, and targeted digital advertising and outside sales. Versatile skill set which includes, digital, radio, billboard and print sales, audio editing, copy writing, interviewing, emceeing, and on-air personality, voice tracking. I enjoy creating and implementing effective programming, ad campaigns and initiatives to reach our target audiences. Experience managing campaign timelines, budgets, and content while collaborating with our team.
Building and maintaining relationships with clients, agencies and other media with a professional and ethical demeanor.
Overview
2026
2026
years of professional experience
Work History
Sales Manager Eastern Territory
Lindmark Companies
01.2023 - Current
- Developed and implemented sales strategies to drive revenue growth and market share expansion.
- Analyzed sales data to identify trends, optimize pricing, and enhance customer targeting efforts.
- Led cross-functional teams to execute promotional campaigns, improving product visibility and sales performance.
- Fostered relationships with key clients, enhancing customer retention through exceptional service and support.
Sales Manager, Texarkana Media Media/Senior Account Manager and On air Personality
Juneau Radio Center
01.2018 - 01.2024
- Maintain and manage current account list while growing from a monthly income of $25,000 to $100,000+ on a consistent basis. Other duties include but are not limited to copy writing, production, voice tracking, hosting live remotes, and representing our stations at Rotary, Chamber, United Way, and other community events. Was recently transferred to Texarkana to assume position of sales manager, where I manage a team of four reps while maintaining and building an active account list.
Station Manager
Big River Broadcasting
01.2015 - 01.2017
- Resumed position and relocated with intention to purchase stations. Due to the condition of the tower sights and cost of updating and replacing equipment, we declined the purchase.
Account Manager
US Stations
01.2014 - 01.2015
- Relocated to purchase home and to assume account list of retiring representative. Duties include but are not limited to: Copy writing and full production, as well as, maintaining and developing accounts and working with ad agencies, business owners, and civic organizations in creating effective ad campaigns that deliver positive results and success in business.
General Manager
Brookhaven Broadcasting/Buyers Guide
01.2011 - 01.2014
- Duties include: Overseeing day to day operations in sales and programming, developing and implementing ad campaigns, packages and copy for on air and weekly paper, coordinating schedules for a staff of 10, payroll, working with ad agencies, conducting on air interviews from the field and in the studio, live remotes, editing, voice tracking afternoon drive show, proofing paper, ordering supplies, hiring and release of personnel.
General Manager
Big River Broadcasting
1990 - 01.2011
- Responsible for day to day operations in sales and programming, developing and implementing ad campaigns, packages, and copy for on air, managed a staff of six, hosted morning drive show, developed copy, commercials, emceed charity fundraisers, video and television voice-overs. Worked with other media to enhance relationship with the communities we served.
- Represented other businesses as spokesperson and ad buyer.
Education
Electronic Media, Marketing
University of Central Arkansas
ConwaySkills
- Proficient in Microsoft Office Suite
- Out-of-home sales certification
- Certified in digital sales
- Networking and rapport development
Accomplishments
- Businessperson of the Year (Vidalia, LA)
- Business of the Year (for two years, Vidalia, LA)
- Radio Station of the Year in a Small Market (Voted by LA Assc of Broadcasters for three years in a row)
- Honorary Chairperson and spokesperson for the Concordia Parish March of Dimes
- Served on the boards for Brookhaven Animal Rescue League, United Way Southeast, Natchez Little Theatre
- Award for highest number of students enrolled in history of South Central Career College
- Numerous certificates for service to the Natchez Children’s Home, the Natchez Humane Society, Concordia Parish Fire Dept, Boys and Girls Club of Adams County, The Natchez Womens Shelter
Timeline
Sales Manager Eastern Territory
Lindmark Companies
01.2023 - Current
Sales Manager, Texarkana Media Media/Senior Account Manager and On air Personality
Juneau Radio Center
01.2018 - 01.2024
Station Manager
Big River Broadcasting
01.2015 - 01.2017
Account Manager
US Stations
01.2014 - 01.2015
General Manager
Brookhaven Broadcasting/Buyers Guide
01.2011 - 01.2014
General Manager
Big River Broadcasting
1990 - 01.2011
Electronic Media, Marketing
University of Central Arkansas
Section name
Proven abilities to service the needs of our community and our work place with a positive attitude, professional demeanor, the highest work ethic, and a desire to always keep learning with an open mind
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