DESIREE MARTIN
Goodyear
Summary
Performance marketing and creative operations professional with 2+ years of experience supporting paid social and acquisition campaigns across Meta, TikTok, and Google Ads. Currently a Risk & Compliance Escalations Specialist III at Uber, bringing strong analytical rigor, reporting expertise, and process optimization skills to performance marketing. Skilled in creative testing, performance analysis, and cross-functional collaboration. Bachelor’s degree in Digital Audiences; Master’s degree in Digital Audiences in progress (expected Fall 2026).
Overview
8
8
years of professional experience
1
1
Certification
Work History
Risk & Compliance Escalations Specialist III
Uber
08.2022 - Current
- Analyze high-impact escalations and complex cases using structured data review and trend analysis to identify risk patterns and operational gaps.
- Partner cross-functionally with policy, operations, and analytics teams to resolve escalations efficiently while maintaining compliance standards.
- Develop and maintain internal reports and dashboards using Google Sheets to track trends, outcomes, and performance metrics.
- Identify process inefficiencies and propose improvements that streamline workflows and improve operational outcomes.
- Communicate findings clearly to stakeholders through written documentation and presentations.
- Apply strong judgment, prioritization, and accountability in a fast-paced, high-volume environment.
Underwriting Specialist
State Farm Insurance
01.2018 - 03.2022
- Evaluated risk factors and assessed underwriting guidelines to ensure policy approval.
- Facilitated collaboration with agents to efficiently resolve complex underwriting issues.
- Designed and implemented training materials and workshops for new underwriting staff.
- Led implementation of process improvements to enhance policy review and decision-making workflow.
Education
Bachelor of Science - Digital Audiences
Arizona State University
Master of Science - Digital Audiences
Arizona State University
09.2026
Skills
- Achieved significant improvements in brand awareness through effective management of paid social and acquisition marketing on Meta, TikTok, and Google Ads Drove user acquisition efforts that resulted in enhanced market presence Optimized advertising strategies to maximize return on investment
- Achieved enhanced project outcomes through the implementation of targeted testing and optimization strategies Delivered actionable insights that informed creative direction and decision-making Drove improvements in project performance through systematic evaluation and adjustment of strategies
- Achieved streamlined reporting processes that improved clarity and accessibility of performance data Enhanced creative project evaluations, resulting in actionable insights for future initiatives Delivered comprehensive reports that informed strategic planning and resource allocation
- Achieved improved data insights through proficient use of Google Sheets and Excel Delivered comprehensive trend analysis that guided project direction Enhanced reporting capabilities by implementing pivot tables and filters for streamlined data access
- Achieved enhanced campaign performance through thorough analysis and insights generation Delivered actionable recommendations based on data evaluation to optimize future campaigns Produced detailed reports that highlighted key performance indicators and trends
- Achieved significant improvements in process efficiency through targeted workflow optimization Enhanced team performance by implementing effective process changes Drove successful project outcomes by fostering a culture of continuous improvement
- Achieved improved marketing effectiveness by accurately targeting key audience segments Enhanced campaign performance through strategic audience segmentation Drove successful outreach efforts by leveraging detailed audience insights
- Facilitated workshops on SEM basics, focusing on keyword research, ad creation, and performance analysis
- Executed clear and impactful written, verbal, and visual communication strategies to engage diverse audiences
- Led cross-functional initiatives to foster teamwork and drive successful project execution
Certification
- Certificates in Google Suites, Good Ads, and Google Analytics
- Completed Capstone course creating/running a campaign for a real company.
- Experience evaluating creative performance across Meta, TikTok, and Google Ads
- Strong curiosity about performance marketing data and creative drivers of results
- Proven ability to work cross-functionally and manage multiple priorities
- Comfortable in fast-paced, experimental environments
- Hybrid/in-office experience
Timeline
Risk & Compliance Escalations Specialist III
Uber
08.2022 - Current
Underwriting Specialist
State Farm Insurance
01.2018 - 03.2022
Bachelor of Science - Digital Audiences
Arizona State University
Master of Science - Digital Audiences
Arizona State University