Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Multiple year Award of Excellence winner from Nissan USA
Timeline
Generic

Desiree Ornelas

Summary

Dynamic Owner Loyalty Manager at Nissan Of Bakersfield with a proven track record in enhancing customer satisfaction and driving repeat business. Skilled in relationship building and sales strategy development, I implemented efficient processes that significantly improved service quality and fostered a collaborative workplace culture. Passionate about delivering exceptional client experiences.

Overview

14
14
years of professional experience

Work History

Owner Loyalty Manager

Nissan Of Bakersfield
03.2017 - 08.2025
  • Managed customer inquiries to ensure high satisfaction levels.
  • Coordinated community outreach initiatives to build brand presence and loyalty.
  • Managed day-to-day business operations.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
  • Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
  • Mentored staff members on best practices in customer service and sales techniques, leading to increased performance levels.

BDC Manager

Family Motors Auto Group
02.2015 - 03.2017
  • Led BDC team to enhance customer engagement and improve overall satisfaction.
  • Developed training programs to elevate staff performance and operational efficiency.
  • Implemented data-driven strategies to optimize lead generation and conversion rates.
  • Analyzed customer feedback to identify trends and inform service improvements.
  • Collaborated with sales teams to ensure seamless communication and process alignment.
  • Logged customer comments in dealer management system for follow-up.
  • Engaged with internet customers and scheduled appointments electronically for added customer convenience.
  • Confirmed scheduled appointments to reduce chances of potential buyer no shows.
  • Generated promotional letters, postcards and emails to encourage customers to visit dealership.
  • Secured repeat business from satisfied customers by consistently delivering exceptional experiences throughout the sales process.
  • Trained team to answer incoming phone calls and schedule appointments for sales team.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.

Internet Sales Consultant

Nissan Of Bakersfield
05.2011 - 02.2014
  • Developed and implemented effective online sales strategies to enhance customer engagement.
  • Utilized CRM systems to track leads, manage customer relationships, and analyze sales data effectively.
  • Conducted virtual consultations to identify customer needs and provide tailored solutions, enhancing overall experience.
  • Streamlined communication with clients by utilizing CRM software to track interactions and maintain detailed records.
  • Enhanced sales performance by diligently following up on leads and maintaining a consistent pipeline of prospects.
  • Utilized social media channels effectively to engage with potential customers, promoting brand awareness while also answering product-related questions.
  • Negotiated contracts with clients, securing mutually beneficial terms while maximizing profitability for the company.
  • Corresponded with online customers to address questions or complaints about products, policies, or shipping methods.

Education

High School Diploma -

Arvin High School
Arvin, CA

Skills

  • Customer relations
  • Small business operations
  • Relationship building
  • Verbal and written communication
  • Client service
  • Marketing
  • Team oversight
  • Business development
  • Sales leadership
  • KPI management
  • Sales strategy development
  • Market trend awareness
  • Customer service
  • Employee scheduling
  • Hiring and onboarding
  • Sales strategies

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Supervised Sales team of 15 staff members.
  • Documented and resolved customer complaints which led to higher KPI number and overall google my business ratings

Languages

Spanish
Full Professional
English
Native or Bilingual

Multiple year Award of Excellence winner from Nissan USA

Earned the Nissan Award of Excellence by maintaining high KPI number for our dealership as well as high customer satisfaction and retention numbers.

Timeline

Owner Loyalty Manager

Nissan Of Bakersfield
03.2017 - 08.2025

BDC Manager

Family Motors Auto Group
02.2015 - 03.2017

Internet Sales Consultant

Nissan Of Bakersfield
05.2011 - 02.2014

High School Diploma -

Arvin High School

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Desiree Ornelas