Destiny Washington
Austin
Summary
Dynamic marketing, communications, and brand strategy professional with over a decade of experience in spearheading integrated marketing campaigns, strategic communications initiatives, community engagement programs, and experiential events across nonprofit, corporate, real estate, and mission-driven sectors. Expertise in crafting high-impact brand strategies, fostering strategic partnerships, executing multi-channel campaigns, and creating audience-centered experiences that enhance visibility, boost engagement, and drive measurable organizational growth. Proficient in digital marketing, brand development, public relations, event production, content strategy, stakeholder engagement, CRM management, and cross-functional project leadership. Recognized for blending strategic storytelling with creative execution and operational excellence to forge meaningful community connections and elevate organizational presence in fast-paced, collaborative environments.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketing & Special Projects Director
Six Square: Austin’s Black Cultural District
10.2025 - Current
- Lead integrated marketing, communications, and community engagement initiatives supporting the visibility and cultural impact of Austin’s Black Cultural District.
- Develop and execute multi-channel campaigns across social media, digital marketing, email communications, community outreach, and public programming.
- Manage special projects and cultural activations from concept through execution, overseeing timelines, vendors, stakeholders, partnerships, and operational logistics.
- Collaborate with artists, nonprofits, businesses, and community leaders to strengthen engagement, increase visibility, and support mission-driven programming.
- Oversee branded communications, promotional strategy, and audience engagement efforts for public events, cultural initiatives, and organizational campaigns.
- Track campaign performance and engagement analytics to identify opportunities for audience growth and strategic impact.
Founder & Marketing Strategist
The Brand Hub by Destiny Washington
02.2023 - Current
- Founded and lead a marketing and brand strategy agency providing integrated marketing, communications, branding, and event services for nonprofit, corporate, and community-based clients.
- Develop strategic marketing campaigns across social media, email marketing, experiential activations, and digital communications platforms to increase visibility and audience engagement.
- Plan and execute 25+ networking events, workshops, community activations, and client experiences from concept through production.
- Manage event operations including vendor sourcing, sponsorship coordination, timelines, logistics, audience engagement, and on-site execution.
- Build and maintain collaborative partnerships with local organizations, entrepreneurs, and community leaders to strengthen brand visibility and business growth.
- Created ambassador and referral initiatives that increased client growth by 60% within the first year.
- Utilize CRM and event technology platforms including Salesforce, Eventbrite, Zeffy, and HubSpot to track registrations, engagement, campaign performance, and ROI reporting.
Community Engagement & Development Coordinator
African American Leadership Institute (AALI)
05.2025 - 05.2026
- Designed and executed community-centered programs, leadership initiatives, workshops, and panel discussions that increased public engagement and organizational visibility.
- Led strategic outreach and communications initiatives supporting fellowship recruitment, alumni engagement, and nonprofit partnerships.
- Developed integrated marketing campaigns across social media, email marketing, and digital communications platforms to strengthen audience engagement and program awareness.
- Coordinated event production logistics including speaker management, venue coordination, attendee experience, and run-of-show execution.
- Built and maintained partnerships with community organizations, corporate stakeholders, and leadership networks to expand collaborative impact.
- Analyzed engagement metrics and program performance data to optimize future campaigns and community programming strategies.
Senior Marketing Manager
Priority Settlement Group
06.2023 - 12.2024
- Led regional marketing campaigns, client engagement initiatives, webinars, networking events, and community activations that increased brand visibility and strengthened business relationships.
- Managed campaign budgets exceeding $50K while overseeing vendors, sponsorships, event logistics, venue coordination, AV, catering, and operational execution.
- Developed integrated digital marketing campaigns across social media, CRM systems, email marketing, and community outreach channels to drive attendance and engagement.
- Collaborated cross-functionally with sales, operations, and leadership teams to align marketing strategy with organizational goals and client retention efforts.
- Conducted post-campaign reporting, engagement analysis, and ROI evaluations to support data-driven marketing decisions and future planning.
- Mentored junior team members and supported professional development initiatives within the marketing department.
Marketing & Communications Manager
Vista Title
07.2020 - 06.2023
- Spearheaded company-wide marketing and communications initiatives including networking events, educational workshops, public relations campaigns, and client engagement programs.
- Developed integrated marketing campaigns across email marketing, social media, CRM platforms, and community outreach channels to increase lead generation and audience engagement.
- Managed event budgets, campaign timelines, vendor relationships, and promotional strategies across digital and traditional marketing channels.
- Built partnerships with local brokerages, community organizations, and industry professionals to strengthen brand visibility and community presence.
- Coordinated cross-functional collaboration between marketing, operations, and sales teams to ensure cohesive messaging and campaign execution.
- Tracked marketing performance metrics, engagement analytics, and campaign effectiveness to optimize future strategies and maximize ROI.
Assistant Escrow Manager & Event Coordinator
Bspoke Title
06.2020 - 09.2021
- Coordinated client-facing events, networking functions, educational workshops, and professional gatherings to strengthen community engagement and business relationships.
- Led 10 escrow teams in resolving disputes and addressing client inquiries, enhancing customer satisfaction.
- Managed event timelines, venue logistics, vendor coordination, contracts, and operational support for multiple simultaneous events.
- Served as liaison between clients, escrow officers, vendors, and internal departments to ensure seamless communication and execution.
- Supported marketing and operational initiatives while mentoring junior team members and improving workflow efficiency.
- Managed complex escrow transactions ensuring compliance with legal and regulatory standards.
Escrow Assistant / Junior Escrow Officer
Vista Title
06.2020 - 06.2021
- Delivered concierge-level client service while coordinating communication between buyers, sellers, lenders, and agents throughout real estate transactions.
- Maintained operational accuracy and data integrity across client records, documentation, and transaction systems.
- Supported process improvement initiatives to enhance operational efficiency and customer experience.
- Assisted with marketing support initiatives and client-facing communications to ensure brand consistency and professionalism
Director of Operations & Marketing Communications
Imprint Realty
05.2016 - 06.2020
- Directed integrated marketing, branding, and communications initiatives that increased regional engagement and market visibility by 75%.
- Planned and executed 15+ annual corporate events, networking mixers, educational workshops, and community activations.
- Led cross-functional collaboration across sales, operations, and marketing teams to ensure consistent messaging and high-impact campaign execution.
- Oversaw content development across social media, email marketing, digital platforms, and promotional campaigns to maintain strong audience engagement.
- Conducted market research, audience analysis, and campaign reporting to support strategic planning and organizational growth.
- Managed operational workflows, communications strategy, and vendor relationships to support company expansion and brand positioning.
Education
Bachelor of Business Administration - Management
Tennessee State University
Skills
- Integrated Marketing Campaigns
- Strategic Communications
- Brand Development & Positioning
- Community Engagement & Partnerships
- Event Marketing & Production
- Digital Marketing Strategy
- Content Strategy & Storytelling
- Public Relations & Media Outreach
- CRM & Audience Engagement
- Cross-Functional Project Management
- Sponsorship & Stakeholder Relations
- Campaign Analytics & Performance Reporting
Affiliations
- Women Communicators of Austin
- Women's Council of NAREB SA Chapter
- San Antonio Black Real Estate Professionals
Certification
- Licensed Escrow Officer, Texas #2767538
- Licensed Notary Public, Texas #132505109
Languages
American Sign Language
Native or Bilingual
Timeline
Marketing & Special Projects Director
Six Square: Austin’s Black Cultural District
10.2025 - Current
Community Engagement & Development Coordinator
African American Leadership Institute (AALI)
05.2025 - 05.2026
Senior Marketing Manager
Priority Settlement Group
06.2023 - 12.2024
Founder & Marketing Strategist
The Brand Hub by Destiny Washington
02.2023 - Current
Marketing & Communications Manager
Vista Title
07.2020 - 06.2023
Assistant Escrow Manager & Event Coordinator
Bspoke Title
06.2020 - 09.2021
Escrow Assistant / Junior Escrow Officer
Vista Title
06.2020 - 06.2021
Director of Operations & Marketing Communications
Imprint Realty
05.2016 - 06.2020
Bachelor of Business Administration - Management
Tennessee State University
LEADERSHIP & COMMUNITY ENGAGEMENT
- WCSABREP & SABREP
- Marketing Director & Board Leadership | January 2023 – Present
- Lead strategy, branding, communications, and event marketing efforts for 12+ annual networking events, educational workshops, membership initiatives, and fundraising campaigns.
- Curated and executed the annual Women Who Lead Networking Brunch through strategic programming, sponsorship engagement, and experiential event marketing.
- Jump On It Week
- Communications Chair | September 2024 – Present
- Lead communications strategy and audience engagement efforts for a multi-day cultural celebration featuring panels, networking events, and community activations.