Devin Blackburn
Chesterfield,MI
Summary
Dynamic hospitality technology leader with 20+ years of experience spanning restaurant operations, marketing, business development, and SaaS sales. Former restaurant operator and Paytronix customer turned sales leader with a proven track record of driving revenue growth, building strategic partnerships, and helping restaurant brands leverage technology to enhance customer engagement and business performance. Known for cultivating trusted relationships, identifying growth opportunities, and delivering measurable business outcomes through cross-functional collaboration.
Overview
13
13
years of professional experience
Work History
Senior SMB Account Executive & Team Lead
Paytronix
Boston, MA
12.2023 - Current
- Achieved 100%+ quota attainment, receiving FY26 H1 Achievement Award. Contributed to team success, honored with FY26 H1 Team Player Award.
- Transitioned into player-coach leadership role, mentoring SMB account executives while driving individual revenue growth.
- Cultivated and converted leads into new business, achieving a record of monthly closures for two consecutive years.
- Collaborated with product marketing, customer success, implementation, and partnerships teams to enhance customer success and drive business growth.
- Collaborated with restaurant operators and technology providers to uncover strategic growth opportunities and optimize customer satisfaction.
- Facilitated strategic discovery presentations and solution consulting sessions for restaurant brands nationwide.
- Applied in-depth knowledge of competitive landscape and ecosystem dynamics to assist customers in assessing digital engagement strategies and technology stack integrations.
Account Supervisor
Daniel Brian Advertising
Rochester Hills, MI
02.2021 - 12.2023
- Oversaw a diverse portfolio of clients within restaurant, healthcare, education, and consumer packaged goods (CPG) sectors.
- Administered comprehensive budget oversight for marketing and advertising initiatives, ensuring alignment with organizational goals and performance metrics.
- Established and maintained strategic partnerships with executive stakeholders and external vendors to enhance collaboration and project success.
- Orchestrated communication strategies and alignment efforts across various business units and stakeholders to support global acquisition initiative for key client.
- Spearheaded cross-functional go-to-market initiatives, overseeing product launches and integrated marketing campaigns.
- Served as strategic advisor to clients, identifying opportunities to enhance brand visibility, customer engagement, and overall business performance.
Marketing Director
National Coney Island
Roseville, MI
03.2016 - 02.2021
- Developed and executed comprehensive marketing strategies to enhance customer loyalty, optimize digital ordering, and strengthen public relations and sponsorships within a multi-unit restaurant framework.
- Managed a multi-million-dollar marketing budget and oversaw agency, vendor, and media partner relationships.
- Implemented and optimized Paytronix loyalty programs, fostering engagement within a member database of over 100,000 individuals.
- Developed and executed strategic sponsorship agreements with Detroit professional sports teams and entertainment organizations, emphasizing exclusive foodservice collaborations and impactful brand activations.
- Led a fundraising campaign for No Kid Hungry, generating over $100k and establishing it as the largest charitable initiative in company history.
- Designed and implemented first social media internship program to enhance talent acquisition and brand presence.
- Spearheaded coordination of company-wide events, grand openings, promotional campaigns, and community engagement initiatives.
Assistant Manager
National Coney Island
01.2013 - 01.2016
- Progressed through multiple operational leadership roles over a 10-year career, developing expertise across all facets of restaurant operations and team management.
- Led teams of 50+ employees while overseeing recruiting, training, scheduling, inventory management, operational performance, and guest experience.
- Built a strong foundation in hospitality leadership, employee development, customer engagement, and business operations that supported advancement into marketing, business development, and technology leadership roles.
Education
Bachelor of Science - Marketing Management
Wayne State University
Detroit05-2021
Associate's - Business Administration
Baker College
Clinton Township05-2019
State Licensed Esthetician -
Michigan College of Beauty
Rochester Hills10-2006
Skills
- Attention to Detail
- Collaborative Team Leadership
- Empathy and Listening Skills
- Strategic Planning
- Brand & Content Development
- Improving Efficiency
- Microsoft Office Suite
- Adobe Suite
- Canva
- WordPress
- Asana
- Salesfor
- Consultative sales
Affiliations
- Michigan Restaurant & Lodging Association 2019
- Women in Hospitality Leadership 2019
- Adcraft Detroit 2020
- Marketing Executive Group/ National Restaurant Association 2016
Timeline
Senior SMB Account Executive & Team Lead
Paytronix
12.2023 - Current
Account Supervisor
Daniel Brian Advertising
02.2021 - 12.2023
Marketing Director
National Coney Island
03.2016 - 02.2021
Assistant Manager
National Coney Island
01.2013 - 01.2016
Bachelor of Science - Marketing Management
Wayne State University
Associate's - Business Administration
Baker College
State Licensed Esthetician -
Michigan College of Beauty