Summary
Overview
Work History
Education
Skills
Timeline
Generic

DEVIN BOBER

Associate Director
Chicago,IL

Summary

Media Planning leader with experience across CPG and B2B categories, combining agency expertise with a client-side brand management perspective. Proven track record leading $30M–$80M+ integrated media investments, developing strategic, data-driven plans aligned to business outcomes. Known for translating complex challenges into actionable media strategies and leading cross-functional teams to execution.

Overview

8
8
years of professional experience

Work History

Associate Director

Starcom
Chicago, IL
09.2024 - Current
  • Lead an $80M+ national upper-funnel media program across 97 U.S. markets, aligning localized execution with overarching brand strategy to drive awareness and favorability
  • Oversee integrated U.S. and global media planning across digital and offline channels, adapting strategies in response to market, economic, and geopolitical shifts
  • Deliver strategic recommendations and executive-level presentations connecting media investment to long-term business outcomes
  • Developed standardized planning frameworks and budget tracking systems across a 500+ person cross-functional team, improving operational efficiency and alignment
  • Manage and mentor team members across planning functions to drive execution excellence

Associate Brand Manager

Suntory Spirts
Chicago, IL
02.2024 - 08.2024
  • Directed media strategy across multiple brands, translating business objectives and sales priorities into actionable agency plans
  • Led performance analysis and optimization strategies using consumer insights and market data to inform budget allocation
  • Spearheaded a mid-year strategic replan under reduced budgets, aligning teams around high-impact initiatives
  • Managed a $5M full-funnel influencer campaign integrating social, video, and digital channels

Media Planning and Strategy Supervisor

Starcom
Chicago, IL
05.2021 - 12.2023
  • Led media strategy and digital investment across the Heinz portfolio, managing multiple brands with distinct objectives
  • Owned $30M+ in global media investment, including budget planning, forecasting, and performance reporting
  • Partnered with global teams and senior stakeholders to align strategy, creative, and execution
  • Served as Budget Center of Excellence lead, training teams on tools and governance processes

Media Associate

Starcom
Chicago
04.2020 - 05.2021
  • Managed day-to-day operations for Grupo Bimbo to deliver systems expertise, accurate stewardship, quality data, and process standardization to enable client efficiency and fact-based decision making
  • Created and loaded programmatic and social campaigns into Prisma, sent out insertion orders to vendors, and pushed traffic to meet launch deadlines
  • Managed budget accuracy across Media Tools
  • Designed and co-created onboarding trainings for new hires and assist in digital operations training sessions

Billing Liaison

Swiss Post Solutions, Starcom
Chicago
08.2018 - 04.2020
  • Managed Digital and Offline vendor invoices, reconciling delivery and spend to ensure accurate payment within 30 day deadline
  • Reviewed reports from proprietary media systems, PVARS, DCM, and Prisma to identify invoices ready for cost audit
  • Acted as a primary point of contact for clients and external media vendors, communicating to resolve invoice issues and payment discrepancies
  • Established effective communication channels between departments by organizing and facilitating cross-functional meetings

Education

Study Aboard Program - International Marketing

JOHN CABOT UNIVERSITY
Rome, Italy

Bachelors of Advertising - Advertising And PR

MICHIGAN STATE UNIVERSITY
East Lansing, MI
05-2017

High School Diploma -

ST. ANDREWS HIGH SCHOOL
Boca Raton, FL
05-2013

Skills

  • Core Competencies: Strategic Planning, Budget Stewardship, Storytelling and Presentation Skills, Analytical and Critical Thinking, Time Management, , Cross- Functional Communications, Decision-making Skills, Interpersonal Skills
  • Technical Proficiencies: Prisma for Buyers, Media Tools, ComScore, MRI/Nielsen, Microsoft Office Suite, EPC, DSP, Telescope, Smartsheet,
  • Media Ad Platforms: Meta, LinkedIn, Tik Tok, Pinterest, X, YouTube, Programmatic, Offline Channels

Timeline

Associate Director

Starcom
09.2024 - Current

Associate Brand Manager

Suntory Spirts
02.2024 - 08.2024

Media Planning and Strategy Supervisor

Starcom
05.2021 - 12.2023

Media Associate

Starcom
04.2020 - 05.2021

Billing Liaison

Swiss Post Solutions, Starcom
08.2018 - 04.2020

Study Aboard Program - International Marketing

JOHN CABOT UNIVERSITY

Bachelors of Advertising - Advertising And PR

MICHIGAN STATE UNIVERSITY

High School Diploma -

ST. ANDREWS HIGH SCHOOL