Summary
Overview
Work History
Accomplishments
Community Industry Involvement
Timeline
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Devin M Ballard

Devin M Ballard

Las Vegas,NV

Summary

Results-driven Sales Manager with extensive experience in business development, relationship management, and revenue growth. Proven track record of securing and managing high-value accounts, exceeding sales targets, and mentoring teams in the hospitality industry. I am ready to grow as an individual and continue gaining knowledge in all facets of life, personal and professional.

Overview

9
9
years of professional experience

Work History

National Sales Manager

ARIA Resort & Casino
11.2021 - Current
  • Manage Fortune 5000 accounts across the West Coast and Texas, generating $24M+ in annual revenue
  • Plan and execute strategic sales events to drive market share growth
  • Exceed revenue and room night goals while mentoring new sales managers
  • Acquired 4 new accounts in 2024
  • Joined SOP committees to implement and update best practices
  • Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
  • Developed and maintained key relationships with clients, leading to an enhanced customer loyalty and increased repeat business.

Sr. Convention Sales Manager

ARIA Resort & Casino
06.2021 - 11.2021
  • Led sales initiatives for West Coast and Texas markets, securing $9M in annual revenue
  • Managed corporate programs of 350-3000 peak rooms, driving volume and profitability

Convention Sales Manager

ARIA Resort & Casino
12.2017 - 06.2021
  • Handled Mid-West and International markets, overseeing $4.5M in annual revenue
  • Developed in-depth sales presentations and executed strategic sales trips

Executive Meeting Manager

ARIA Resort & Casino
08.2017 - 12.2017
  • Achieved 140% of a $1M goal in five months
  • Managed corporate programs of 10-100 peak rooms, ensuring Five Diamond service

Executive Meeting Manager

Mirage Hotel & Casino
01.2016 - 08.2017
  • Secured and managed corporate and incentive accounts, exceeding a $2.8M sales goal by 148%
  • Conducted site visits and trade show engagements to enhance brand presence

Accomplishments

  • MGM Resorts 100 Club, 2016, 2017, 2018, 2019, 2021, 2023, 2024
  • 2022 Presidents Club, 2022
  • 2024 $20 Million Dollar Club, 2024

Community Industry Involvement

  • UNLV Hospitality Mentor Program, 2018,2023,2024, 2025
  • LVHA Member, 2020, 2021
  • Core Academy Las Vegas Mentor Program, 2019, 2022

Timeline

National Sales Manager

ARIA Resort & Casino
11.2021 - Current

Sr. Convention Sales Manager

ARIA Resort & Casino
06.2021 - 11.2021

Convention Sales Manager

ARIA Resort & Casino
12.2017 - 06.2021

Executive Meeting Manager

ARIA Resort & Casino
08.2017 - 12.2017

Executive Meeting Manager

Mirage Hotel & Casino
01.2016 - 08.2017

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Devin M Ballard