Summary
Overview
Work History
Education
Skills
Websites
Activities
Accomplishments
Timeline
Generic

DEVLIN JEFFERSON

Liberty Hill,Texas

Summary

Seasoned executive with a proven track record at Operative Media, Inc., adept in digital transformation and strategic leadership. Spearheaded the modernization of product management, achieving over 95% client retention and driving significant revenue growth. Skilled in product go-to-market planning and public speaking, I excel in turning strategic goals into tangible results.

Overview

17
17
years of professional experience

Work History

SVP, PROFESSIONAL SERVICES

WIDE ORBIT, INC.
02.2023 - Current
  • Modernized implementation methodologies, fostering transformation of $170 million business into a services-driven culture.
  • Achieved cost reduction of $2 million alongside a rise in revenue from $4 million to $9.5 million.
  • Strategically aligned with sales leadership to manage flagship media accounts at WideOrbit.
  • Led development of funds aimed at rejuvenating Digital Hub's former industry leadership.

SVP, PRODUCT MANAGEMENT

OPERATIVE MEDIA, INC.
02.2008 - 12.2022
  • Oversaw diverse product lines supporting over 25,000 global users across 25 countries.
  • Integrated diverse product management teams from four companies to form a cohesive and efficient organization.
  • Led department initiatives globally to generate products surpassing $150MM in revenue.
  • Designed a hybrid framework by blending SAFe Agile and Waterfall methodologies to enhance project planning.
  • Implemented a top broadcaster on AOS, effectively hosting the 2021 and 2022 Upfronts.
  • Drove innovation initiatives supporting alternative currency and fluidity in selling models for top U.S. media companies.

VP, PRODUCT MANAGEMENT

OPERATIVE MEDIA, INC.
  • Transitioned from Professional Services to Product Management to recover a failed platform rollout.
  • Oversaw team of seven product managers and directed department budget of $1.4MM.
  • Standardized business prioritization and product value scoring methods.
  • Managed product upgrades effectively, driving client renewal rates from below 75% to above 95% in an 18-month timeframe.

VP, PROFESSIONAL SERVICES

OPERATIVE MEDIA, INC.
  • Led team of implementation consultants and project managers to successfully launch new clients on suite of online ad management and workflow products.
  • Directed support operations for prominent client portfolio, including NBC, WSJ, MySpace, and MTVi.
  • Directed comprehensive $1.5MM Salesforce integration for transitioning internal ticket platform supporting over $30MM revenue.
  • In 2009, I completed successful software and services engagements for two mid-market customers, one enterprise customer, a business operations consulting engagement with a major multimedia company, and ad server integration consulting for a major UK-based publisher.

Education

BACHELOR OF BUSINESS ADMINISTRATION - Finance, Management Information Systems

UNIVERSITY OF TEXAS AUSTIN
05.2000

Skills

  • Product Go-to-Market Planning
  • Product Management
  • Strategic goals
  • Corporate presentations
  • Operations management
  • Product management
  • Public speaking
  • Customer support
  • Corporate communications
  • Strategic leadership
  • Digital transformation
  • KPI tracking
  • Business development
  • Process improvements
  • Budget preparation

Activities

Family man focused on the success of my three children. I have a junior playing baseball at Johns Hopkins University, a senior son at Liberty Hill High School, and a freshman daughter at Liberty Hill High School. Retired from coaching youth sports last year as I spent the majority of my free time on a baseball field, football field, or basketball court.

Accomplishments

2024 Lumine Group Presidents Club Winner

Timeline

SVP, PROFESSIONAL SERVICES

WIDE ORBIT, INC.
02.2023 - Current

SVP, PRODUCT MANAGEMENT

OPERATIVE MEDIA, INC.
02.2008 - 12.2022

VP, PRODUCT MANAGEMENT

OPERATIVE MEDIA, INC.

VP, PROFESSIONAL SERVICES

OPERATIVE MEDIA, INC.

BACHELOR OF BUSINESS ADMINISTRATION - Finance, Management Information Systems

UNIVERSITY OF TEXAS AUSTIN

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DEVLIN JEFFERSON