Devron Abrams
Freelance
LOUISVILLE,KY
1
Certification
13
years of professional experience
Dynamic marketing professional with proven success at Louisville Metro Government, specializing in social media campaigns and analytics reporting. Achieved over 3 million impressions through strategic billboard campaigns and expanded social media reach by 44%. Strong project management and client relations skills drive impactful communication strategies that enhance brand visibility.
Work History
Marketing Communications Coordinator
1 Year- Coordinated planning and execution of marketing campaigns promoting local government initiatives.
- Planned, developed, and executed local public transportation campaign, delivering nearly 5 million impressions.
- Developed billboard campaign concept, messaging, and placement strategy to create sustained visibility and generated over 3 million impressions.
- Analyzed community needs through research to shape communication strategy priorities and messaging content.
- Coordinated cross-functional collaboration to develop digital marketing materials, reinforcing brand visibility.
- Managed email communications, providing timely information to stakeholders and residents.
- Implemented tracking systems to measure campaign success and drive data-driven decision making for improved future initiatives' effectiveness.
- Managed budget tracking and allocation for multiple marketing projects to maintain cost-effective resource utilization aligned with project goals.
- Coordinated cross-team efforts to expand social media reach by over 44% and increase followers by over 34%.
Social Media Manager
12 Years 6 Months- Oversaw daily management of multiple social media platforms, ensuring consistent brand messaging across Facebook, X, Instagram, and YouTube.
- Collaborated with clients to define social media goals and manage alignment of strategies with business objectives.
- Created, managed, and executed social media strategy initiatives to strengthen brand awareness.
- Developed professional copy for diverse audiences across multiple platforms to support consistent brand messaging.
- Monitored performance metrics and key benchmarks to evaluate social media campaign effectiveness.
Administrative Coordinator
1 Year- Analyzed existing workflows, implemented improvements to lower barriers, and strengthened overall workflow efficiency.
- Answered inbound calls and addressed residents’ and external contacts’ questions through accurate, timely inquiry resolution.
- Delegated responsibilities and prioritized task execution to improve team productivity.
- Coordinated communication and project collaboration across departments to support cross-functional alignment.
Store Manager
2 Years 10 Months- Oversaw daily store operations, monitoring compliance with company policies and procedures.
- Planned and led customer service and product knowledge training to enhance customer satisfaction among staff.
- Analyzed sales performance data to identify demand patterns and refine inventory management practices.
- Led daily store operations, ensuring compliance with company policies and procedures.
- Established effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Rotated merchandise and refreshed display layouts to feature new products and promotions.
Education
MBA - Business Administration
- 3.9 GPA
- Golden Key International Honor Society, Chapter President
- Beta Gamma Sigma, Member
- Black Graduate and Professional Student Association, Chapter President
- Awarded African American Student Initiatives Illuminating Star
Master of Science - Marketing
- Elected to Resident Housing Association Liaison for Student Government Association in 2012
Skills
Social Media Campaigns
Copywriting
Content strategy
Analytics Reporting
Project Management
Marketing Operations
Event Planning and Logistics
Team Leadership
Client Relations
Analytical Thinking
Certification
- Marketing Strategy & Analytics Micro Credential, Northern Kentucky University
- Strategic Innovation Through Competitive Intelligence Micro Credential, Northern Kentucky University
- Digital Marketing & E-Commerce Professional Certification, Google
Timeline
Marketing Communications Coordinator
Louisville Metro Government
09.2025 - CurrentRead More
Administrative Coordinator
Louisville Metro Government
09.2024 - 09.2025Read More
Store Manager
Gamestop
06.2019 - 04.2022Read More
Social Media Manager
Freelance
03.2014 - CurrentRead More
Northern Kentucky University
MBA from Business Administration
Read More
Northern Kentucky University
Master of Science from Marketing
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