DUZANKA GOMEZ
Miami,FL
Summary
Versatile Copywriter with background creating wide-ranging styles and types of content. Excels in design, copywriting, and creative direction, ensuring engaging and effective communication for diverse audiences.
Overview
8
8
years of professional experience
Work History
Copywriter
JetBlue Travel Products
Fort Lauderdale, FL
10.2023 - Current
- Compose effective copy for websites, email campaigns, social media posts, and paid ads.
- Review and edit copy to ensure accuracy, clarity, consistency, and alignment with brand standards.
- Collaborate with designers and other creatives to generate original content that resonates with users.
- Vary tone and verbiage in messages based on product and customer persona.
- Analyze the performance of written content using metrics such as engagement rates, click-through rates, and conversion data to refine future strategies.
Content Designer - UX Communications
Verizon
Miami, FL
01.2022 - 08.2023
- Designing internal email communications/ promotional graphics for webpages
- Deploy email marketing campaigns for internal audience
- Creating accessible training documentation of business processes
- Create content for internal use such as copy writing, photo coverage, and creative direction.
UX Content Designer
TracFone Wireless, Inc
Miami, FL
04.2021 - 01.2022
- Creating user accessible designs for internal audience.
- Managing and designing internal culture book publication.
- Developing graphics and visuals for internal teams.
- Collaborating with cross-functional teams to complete design sprints.
IT Communications Intern
TracFone Wireless Inc.
Miami, FL
01.2020 - 04.2021
- Designed communications collateral for internal and external release, including graphics and video editing.
- Launched external social media executive campaign, doubling their online presence.
- Created websites for portfolio/CV purposes.
- Devised data collection processes and procedures, including surveys, polls and questionnaires.
- Worked alongside Innovation lab
Marketing Intern - the Roar Miami
Florida International University
Miami, FL
04.2019 - 01.2021
- Designed visual content for a range of social media platforms, including our website and Instagram.
- Doubled our social media following and follower engagement over the course of three months.
- Maintained relations with music industry PR managers to conduct press coverage of event.
- Professionally photographed concerts, artists, and events to create promotional material for brand.
Media Director - the Roar Miami
Florida International University
Miami, FL
05.2016 - 01.2021
- Managed a small team of creatives to execute goals.
- Designed content and curating posts for PantherNow website.
- Preparing spreadsheets and collecting data for record labels.
- Speaking on-air, hosting speciality segment for FIU's student radio.
Education
BBA - Marketing
Florida International University
Skills
- Adobe Creative Suite
- Corporate branding and marketing
- Agile methodologies
- Innovation
- Internal Communications
- User Experience Design
- Copywriting
Timeline
Copywriter
JetBlue Travel Products
10.2023 - Current
Content Designer - UX Communications
Verizon
01.2022 - 08.2023
UX Content Designer
TracFone Wireless, Inc
04.2021 - 01.2022
IT Communications Intern
TracFone Wireless Inc.
01.2020 - 04.2021
Marketing Intern - the Roar Miami
Florida International University
04.2019 - 01.2021
Media Director - the Roar Miami
Florida International University
05.2016 - 01.2021
BBA - Marketing
Florida International University
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