Nielsen
DIANA ARAGON
Economist And International Negotiator /MBA
Cali,Valle Del Cauca, Colombia
Summary
Performance and service-oriented Leader with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Effective at strategic and tactical planning, new business development and team-building. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. with motivational leadership style Excellent communication and organizational attributes.
Overview
2
2
Languages
18
18
years of post-secondary education
12
12
years of professional experience
Work History
Regional Sales Director
Brinsa S.A.
Cali, Valle Del Cauca
11.2018 - Current
- Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
- Collaborated with internal teams and customers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Managed 6 sales specialists and generated over $8,7 million dollars ; sales annually; growing 9% versus previous year.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans.
Head of Trade Marketing
Brinsa S.A
Medellin, Antioquia
04.2016 - 10.2018
- Devised product pricing strategies and trade marketing investments to support growth.
- Balanced profit, volume and share objectives to deliver long-term growth.
- Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
- Created trade marketing strategies to communicate strategies to 4-member team.
Junior Brand Manager
Harinera Del Valle S.A
Cali, Valle Del Cauca
01.2015 - 04.2016
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
Trade Marketing Associate
Tecnoquimicas S.A
Cali, Valle Del Cauca
02.2013 - 01.2015
- Devised product pricing strategies and trade marketing investments to support growth.
- Created trade marketing strategies to communicate strategies to 2 member team.
- Helped develop opportunities of seasonal programs and strategies, including calendarizing marketing programs to achieve retail needs and maximize sell-through.
Junior Commercial Team Leader
Carvajal Pulpa Y Papel S.A
Cali, Valle Del Cauca
11.2010 - 01.2013
- Maximized paper sales by updating procedures for the distribution channel and increasing productivity.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Marketing Research Project Coordinator
Beisbol De Colombia S.A
Cali, Valle Del Cauca
09.2008 - 04.2010
- Support in the development of the first marketing plan of the category of floor cleaners and softeners of the company.
- Control of strategies and promotional activities of the assigned product lines.
- Control and monitoring of the sales and investment budget Research, development of new products.
- Collected, arranged and input information into database system.
Marketing Trainee
Banco Popular De Puerto Rico
San Juan, Puerto Rico
01.2008 - 06.2008
- Collected statistical data using various research methods to broaden results and optimize marketing strategies.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
Education
MBA - Business Administration
ICESI University
Cali, Valle Del Cauca 01.2012 - 02.2014
Bachelor of Science - Economics And International Business
ICESI University
Cali, Valle Del Cauca 06.2003 - 08.2008
High School Diploma -
Bethlemitas High School
Palmira, Valle Del Cauca 06.1996 - 06.2006
No Degree - English
Parkland College
Champaign, IL 07.2002 - 05.2003
No Degree - Maximizing Business Results Workshop
NorthWest Arkansas Community College
Bentonville, AR 07.2018 - 07.2018
No Degree - The 5 Choices Towards Productivity
Franklin Covey
Cali, Valle Del Cauca 06.2015 - 06.2015
Skills
Sales training and leadership
Software
Office
SAP
Oracle
Powe BI
Accomplishments
- Compliance with the 2020 Brinsa sales budget of 31,747 million pesos with a growth of 9%.
- Achieved historical maximums of total numerical distribution with brinsa in Colombia JA18 of 70 in the Bleach category through Implementation of tactical plans in the Stores channel
- Documented and resolved the paper importation competition issue which led to additional revenue of 500.000 dollar year in the distribution channel.
- Managed production of tortillas Haz de oros from concept creation to launch. This earned an additional income in 2015 of $ 2.825 million pesos .
Timeline
Regional Sales Director
Brinsa S.A.
11.2018 - Current
No Degree - Maximizing Business Results Workshop
NorthWest Arkansas Community College
07.2018 - 07.2018
Head of Trade Marketing
Brinsa S.A
04.2016 - 10.2018
No Degree - The 5 Choices Towards Productivity
Franklin Covey
06.2015 - 06.2015
Junior Brand Manager
Harinera Del Valle S.A
01.2015 - 04.2016
Trade Marketing Associate
Tecnoquimicas S.A
02.2013 - 01.2015
MBA - Business Administration
ICESI University
01.2012 - 02.2014
Junior Commercial Team Leader
Carvajal Pulpa Y Papel S.A
11.2010 - 01.2013
Marketing Research Project Coordinator
Beisbol De Colombia S.A
09.2008 - 04.2010
Marketing Trainee
Banco Popular De Puerto Rico
01.2008 - 06.2008
Bachelor of Science - Economics And International Business
ICESI University
06.2003 - 08.2008
No Degree - English
Parkland College
07.2002 - 05.2003
High School Diploma -
Bethlemitas High School
06.1996 - 06.2006
Similar Profiles
Veronica Ocaña RodriguezVeronica Ocaña Rodriguez
Color Analyst at SAE-A INTERNATIONAL, S.A./CENTEXSA, S.A./S&G, S.A.Color Analyst at SAE-A INTERNATIONAL, S.A./CENTEXSA, S.A./S&G, S.A.
Anabella GermainAnabella Germain
Supervisor of Administration at Autonet S.A./ Detroit 1925 S.A./ Elysees S.A.Supervisor of Administration at Autonet S.A./ Detroit 1925 S.A./ Elysees S.A.
María Florencia GalarzaMaría Florencia Galarza
Senior Trade Analyst at Remotti S.A./ Leones de Bleek S.A./ Lácteos La Cristina S.A.Senior Trade Analyst at Remotti S.A./ Leones de Bleek S.A./ Lácteos La Cristina S.A.