Diana Brom
Green Mountain,NC
Summary
Result focused management professional offering progressive leadership experience in Retirement Living. Creating a sales culture of team work establishing strategic beneficial partnerships and relationships with health care providers.
Overview
18
18
years of professional experience
Work History
Senior Lifestyle Counselor
TerraBella Little Avenue Discovery Senior Living
03.2023 - Current
- Exceed census expectations to 100% occupancy.
- Continue to foster current and create new external business relationships. Inclusive of hospital case managers, rehab social workers, and community referral sources.
- Host on-site and off-site monthly marketing meetings.
- Facilitate Parkinson's support group.
- Work closely with current families to build family and friend referrals.
- Quarterly Lead events to generate higher occupancy and wait list.
Director of Sales
The Blake At Baxter Village
04.2021 - 03.2023
- Achieved dramatic sales increase by managing relationships and proactive sales approaches.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Organized community business development events
- Cultivated and maintained strategic alliances with key partners and vendors.
Community Relations Manager
Dominion Senior Living
11.2020 - 04.2021
- Developed external business relationships with ALZ association, neurologist, physicians, and case managers.
- Covid rebranding, the benefits of being safer in a community.
- Having the mind-set that Covid was never an obstacle it was an opportunity to give families hope at a very uncertain time.
- Bringing the Dominion God Centered Philosophy to Bristol church families.
- Sharing my Dominion passion and compassion to the community as an employee.
Sales and Marketing Director
Five Star Senior Living
11.2010 - 04.2020
- Assisted living and memory care admissions
- Meet and exceed census expectations
- Coordination of Marketing Events on and off site
- External Business Development
- Performed competitive analyses to make recommendations for future census growth
- Increased brand recognition by utilizing grassroots marketing
Sales and Marketing Manager
Cranes Mill CCRC
10.2005 - 04.2010
- Researched market competitors to identify potential new products and service opportunities
- Forecasted sales numbers and product profitability to determine ideal strategies to exceed occupancy
Education
Business Administration
Fairleigh Dickinson University
Teaneck, NJSkills
- Sales Force CRM proficient
- Move-N CRM proficient
- Create quarterly marketing plans
- Competitive analyses
- Initiated sales teamwork culture
- Pipeline development
- Sales training and leadership
- Sales Reporting
- Profit Target Achievement
- Vitals CRM proficient
- Coaching and mentoring
Accomplishments
- Drove occupancy to 100% on census challenged property
- Increased brand recognition by utilizing grassroots marketing
- Parkinson's Board of Directors
- 2022 Award for Highest Sales in Region
- 2023 current occupancy 100%
Timeline
Senior Lifestyle Counselor
TerraBella Little Avenue Discovery Senior Living
03.2023 - Current
Director of Sales
The Blake At Baxter Village
04.2021 - 03.2023
Community Relations Manager
Dominion Senior Living
11.2020 - 04.2021
Sales and Marketing Director
Five Star Senior Living
11.2010 - 04.2020
Sales and Marketing Manager
Cranes Mill CCRC
10.2005 - 04.2010
Business Administration
Fairleigh Dickinson University
Similar Profiles
Cameron DavisCameron Davis
Kitchen Helper at TerraBella Senior LivingKitchen Helper at TerraBella Senior Living
John Austin UrbanicJohn Austin Urbanic
Executive Director at Terrabella Senior LivingExecutive Director at Terrabella Senior Living
Joseph OjedaJoseph Ojeda
Server/Dishwasher at Terrabella Senior LivingServer/Dishwasher at Terrabella Senior Living