Diana Perez
Northridge,CA
Summary
Sales professional with proven ability to lead sales teams to success. Known for developing strategic sales plans that drive revenue growth and enhance team performance. Valued for strong team collaboration and adaptability in dynamic market conditions. Skills include strategic planning, team leadership, and relationship management.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Sales Leader – Opening Team
Hilton Hampton Inn & Suites by Hilton
08.2024 - Current
- Spearheaded the pre-opening sales strategy for a newly launched Hilton property in Porter Ranch
- Developed and implemented sales outreach plans, securing early corporate and group bookings pre-opening
- Partnered with corporate and regional teams to position the hotel in a competitive market
- Conducted site tours, created opening proposals, and built strong local business partnerships
- Established sales procedures and CRM tracking systems for effective client management
- Represented the property at community networking events and Chamber of Commerce functions
- Played a critical role in achieving occupancy and revenue goals within the first 90 days of opening
Sales Manager in Social/Corporate Events
Pickwick Gardens Conference Center (Managed by Sodexo)
06.2013 - 09.2023
- Generate 22% of sales revenue by marketing, networking and upsell techniques
- Skilled and active listener who can understand, empathize, and customize
- Develop plan and execute all event details from initial contact through completion
- Coordinate variety of events which include full conference services and social functions
- Coordinate all logistics to ensure proper internal and external event staffing and management
- Coordinate employee recognition events and networking events for the company
Catering Manager
Airtel Plaza Hotel & Conference Center
05.2011 - 10.2011
- Coordinated services for events hosting 25-300 guests, such as accommodations, menu selection, venue design, communicated with third party vendors, special needs requirements and event security
- Contacted customers to respond to inquiries
- Scheduled consultations prepared proposals and venue tours
- Reviewed event bills for accuracy and approved payment
- Monitored event activities to ensure compliance with hotel policies, client satisfaction and resolution of issues that arose
- Coordinated with Operation Department to ensure successful events
- Inspected event facilities to ensure it conformed to customer requirements
Catering Manager
Odyssey Restaurant & Event Center
06.2010 - 04.2011
- Promoted to the Odyssey Restaurant & Event Center from the 94th Aero Squadron after two years
- Served as the primary point of contact for all catering related inquiries
- Answered Requested Proposal Forms in timely manner
- Met and exceeded all agreed sales target set by the sales director
- Proactively engaged in outbound sales activity through trade shows and Chamber of Commerce events
Catering Administrative Assistant
94th Aero Squadron
12.2009 - 06.2010
- Answered inquiries pertaining to the restaurant and banquets
- Greeted customers and set up for client meetings
- Sorted mail, filed, faxed, and scanned documents
Education
Bachelor of Science - Hospitality and Tourism
California State University
East Bay Hayward, CA12.2024
Skills
- 17 years in Hospitality
- Bilingual in English and Spanish
- Marketing & Sales
- Event Coordinating
- Menu Selection and Creation
- Office Administrative Background
- Organized Event Proposals
- Event Operations
- Large Venue Site Management
- Site & Facility Inspections
- Data-driven decision making
- Relationship management
- Leads prospecting
- Social selling
- Sales planning
- Customer retention
- Account management
Certification
- Hilton Core Sales Training
Languages
English
Spanish
Timeline
Sales Leader – Opening Team
Hilton Hampton Inn & Suites by Hilton
08.2024 - Current
Sales Manager in Social/Corporate Events
Pickwick Gardens Conference Center (Managed by Sodexo)
06.2013 - 09.2023
Catering Manager
Airtel Plaza Hotel & Conference Center
05.2011 - 10.2011
Catering Manager
Odyssey Restaurant & Event Center
06.2010 - 04.2011
Catering Administrative Assistant
94th Aero Squadron
12.2009 - 06.2010
Bachelor of Science - Hospitality and Tourism
California State University