Diana Scott
Port Jefferson Station
Summary
Experienced health communications consultant with a strong background in developing and executing strategic integrated programs for the pharmaceutical and biotech industries. Proficient in corporate communications, data and regulatory milestones, franchise communications, product launches, and lifecycle communications. Skilled in creating unbranded/brand supportive educational campaigns. Recognized for leadership in fostering team growth, cultivating deep client partnerships, and consistently generating positive results for the company through new business opportunities and organic growth.
Overview
27
27
years of professional experience
Work History
Senior Partner, Deputy Director NY Health
FINN Partners, Inc.
11.2019 - 12.2024
- Built and managed a team of nearly 30 people across the U.S. with a book of business totaling $8M
- Responsible for the day-to-day operations of the group including identifying staffing gaps, vetting and hiring new employees, reviewing and implementing staff development plans and ensuring billability targets
- Generated new business leads, lead winning new business pitches, and drove organic growth leading to year-over-year group growth
- Directly managed accounts totaling ~$3M and respective account teams for pharmaceutical and biotech clients
- Acted as pharmaceutical industry and regulatory expert for U.S. and Global teams providing educational programming, client/team consultations, material and plan reviews for compliance and strategic relevance
- Partnered with health-related company acquisitions to help with integrating with the broader FINN Global Health Practice
- Coordinated cross-functional team efforts to ensure seamless project implementation and delivery.
- Supervised team performance, driving improvement through regular feedback and coaching.
- Facilitated leadership development programs to cultivate future leaders within the organization.
- Collaborated with senior management to formulate policies for long-term growth and sustainability.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
Senior Vice President
Porter Novelli
03.2015 - 11.2019
- Acted as pharmaceutical industry and regulatory expert across North America providing client/team consultations, material and plan reviews for compliance issues and guidance around data/regulatory milestones, and developed educational programs for staff
- Built strong client relationships and teams that lead to organic and new client growth
- Active member of senior leadership team that reviewed staffing for gaps, identified needs to meet clients’ work and assisted in creation of staff development plans
- Managed seven accounts with a budget total of approximately $3 million and was the direct manager for more than half of the vice presidents and senior account supervisors in the New York healthcare practice
Senior Vice President
Weber Shandwick
04.2012 - 03.2015
- Managed practice staffing and led office enhancement program designed to create new platforms to engage employees and foster a collaborative environment
- Selected as one of nine people in Weber Shandwick North Star program, aimed at increasing global collaboration in the healthcare practice
- Served as team and client lead for co-promoted diabetes franchise; provide proactive, high-level client counsel and creative recommendations to meet marketing goals through public relations; ensured strategic alignment across franchise
- Supervised, trained and mentored junior staff; provided quality control, determined workflow and assignments
- Managed multi-faceted global consumer eyecare program; liaised between global clients, 11 country affiliates, advertising and digital agencies; managed tailoring of the program for each market to ensure a seamless launch
- Developed and implemented media strategy surrounding regulatory announcements, data releases, and medical meetings
Vice President
Ruder Finn
05.2010 - 04.2012
- Managed program development and implementation of cross-brand portfolio programming for major oncology meetings; including coordination with two outside PR agencies and seven products
- Coordinated oncology cross-brand ideation session to proactively present new ideas for franchise products to communications clients
- Served as strategic lead and day-to-day client contact on key Novartis oncology account; developed and executed year-long global plans including consumer programs, data and issues management activities and regulatory milestones
- Implemented award-winning consumer campaign to raise awareness of high blood pressure among African Americans
- Managed account administration duties including billing, monthly activity reporting, invoices, internal billability and projections
- Managed account team and supervised junior staff; conduct annual reviews of junior staff and helped them map out career goals
Vice President
Publicis Consultants
01.2010 - 05.2010
- Company Overview: PR (MS&L Group)
- Served as day-to-day client contact; planned, prepared and executed scenario communications plans for potential regulatory milestones, data announcements and medical meeting communications
- Provided strategic counsel and developed issues management plan for social media attack from disgruntled patient
- PR (MS&L Group)
Vice President
MS&L Global Health
02.2001 - 01.2010
- Acted as senior advisor to the MS&L ambassador program to help ensure the needs and concerns of the junior staff were represented and relayed to management team
- Drafted and executed issues management plans, including extensive standby statement/question and answer documents, and provided strategic counsel to clients
- Planned and executed media outreach strategies surrounding data announcements at medical meetings, journal publications, consumer programs and regulatory milestones
- Coordinated media relations programming for launch of blockbuster erectile dysfunction therapy
- Planned and executed Pertussis Awareness Day event in New York City’s Times’ Square and 32 city local market media tours and HCP speaker events for HepCFight program
- Developed national PSA campaign and media strategy to raise awareness for bipolar disorder, including third-party group coordination and gaining 'stamp of approval' from National Ad Council
- Coordinated and executed launch of national consumer awareness campaigns including Speaking with an Active Voice (Pharmacia), Keep Your Inches (Eli Lilly), Declaration for Independence (Eisai/Pfizer)
- Created science writer’s guide to educate reporters about treatment options for erectile dysfunction
- Drafted press materials including product fact sheets, disease awareness backgrounders, media alerts and press releases for various data outreach initiatives
Account Executive
Goodman Media International, Inc.
11.1999 - 02.2001
- Developed, managed and executed local market campaigns for Discovery Channel Eco-Challenge Mall Tour, Animal Planet’s ZooVenture Mall Tour, and The Learning Channel’s Everyday Heroes
- Coordinated national media outreach for launch of Electricfood.com
Associate Publicist
Suzanne Rothenberg Communications
04.1999 - 10.1999
- Executed national media campaigns for the Scholastic Art & Writing Awards 1999 (Alliance For Young Artists & Writers, Inc.), the third season launch of Wimzie’s House and Wimzie’s House product line (CINAR Corporation), and second season of Dear America (Scholastic, Inc.)
- Created press kit documents, aided in the selection of kit art and the creation of kit covers
Public Relations Assistant to Senior Vice President
Rubenstein Associates, Inc.
12.1997 - 04.1999
- Executed national media campaign and local market rollout for A.S.S.I.S.T
- Program (National Hockey League)
- Assisted in local market campaigns for ALS Association of Greater New York, New Jersey Nets, and The New York Yankees
- Generated media coverage and coordinated media at major events including Rockefeller Center Christmas Tree Lighting, Lou Gehrig Sports Awards Benefit, SOS 4 ALS Awareness Day, and New York Yankees’ 1998 Tickertape Parade
- Researched and managed media lists for all client and special projects
Education
Bachelor of Arts - Psychology
College of New Rochelle
New Rochelle, New York05.1997
Skills
- strategic planning
- business development
- client relations
- team leadership
- financial oversight
- conflict resolution
Awards
- PRWeek Multicultural Marketing Campaign of the Year, 2011, Ruder Finn and Novartis Pharmaceuticals: Believe in Healthy BP
- United States Achievement Academy, Leadership Nominee, 1995
- Who’s Who Among Students in American Universities & Colleges, Leadership, 1997
- Kappa Gamma Pi, National Honor Society, 1997
Timeline
Senior Partner, Deputy Director NY Health
FINN Partners, Inc.
11.2019 - 12.2024
Senior Vice President
Porter Novelli
03.2015 - 11.2019
Senior Vice President
Weber Shandwick
04.2012 - 03.2015
Vice President
Ruder Finn
05.2010 - 04.2012
Vice President
Publicis Consultants
01.2010 - 05.2010
Vice President
MS&L Global Health
02.2001 - 01.2010
Account Executive
Goodman Media International, Inc.
11.1999 - 02.2001
Associate Publicist
Suzanne Rothenberg Communications
04.1999 - 10.1999
Public Relations Assistant to Senior Vice President
Rubenstein Associates, Inc.
12.1997 - 04.1999
Bachelor of Arts - Psychology
College of New Rochelle
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