Diane Boyle
Las Vegas
Summary
Creative Marketing Professional experienced in developing innovative strategies that integrate consumer trends while creating engaging content for events and online platforms. Achieved high-visibility, revenue-driving results through effective leadership and team empowerment. Focused on delivering unique marketing experiences that drive market growth and enhance profitability.
Overview
22
22
years of professional experience
Work History
Marketing Director
Liquor Library Las Vegas
Las Vegas
09.2012 - Current
- Steadily grew sales 15% each year from 2012 by creating in-store events such as product samplings and in person celebrity meet and greets
- Championed inbound marketing strategies (replacing traditional outbound methods) to create brand awareness and attract more customers
- Led website redesign with a focus on accessibility for a desktop and mobile site
- Designed, developed, and managed all of the Social Media platforms for Liquor Library including but not limited to Facebook, Twitter, and Instagram
- Created the Liquor Library Core Values and training manual for employee instruction
- Directed brand strategy and designed uniforms for sales associates to enhance brand image.
- Conducts interviews and training sessions for each employee
Sales
Moet Hennessy USA
Las Vegas
06.2010 - 06.2012
- Forecasted future sales volume by analyzing historical sales data, customer feedback, and market research, informing strategic planning.
- Collaborated with sales team to develop and implement aggressive sales strategies, contributing to sustained market growth.
- Supported Treasury Sales Officers throughout sales process for cash management products, enhancing service delivery.
- Forecasted future sales volume by analyzing historical sales data, customer feedback and market research reports.
Sales
Bacardi USA
Las Vegas
06.2008 - 06.2010
- Boosted monthly sales and exceeded lead conversion and sales goals.
- Collaborated with sales teams to create targeted sales promotions that drive revenue growth.
- Provided guidance to junior sales associates regarding customer service expectations and sales techniques.
Sales
Pernod Ricard USA
Las Vegas
10.2004 - 06.2008
- Boosted monthly sales and exceeded lead conversion and sales goals.
- Provided guidance to junior sales associates regarding customer service expectations and sales techniques.
Education
Sales -
Pernod Ricard USA
Las Vegas, NevadaSales -
Moet Hennessy USA
Las Vegas, NevadaSales -
Bacardi USA
Las Vegas, NevadaSkills
- Digital marketing
- Social media marketing
- Social media strategy
- Campaign management
- Brand management
- Creative thinking
- Team leadership
- Employee training
- Creative thinking
- Communication
- Employee training
Timeline
Marketing Director
Liquor Library Las Vegas
09.2012 - Current
Sales
Moet Hennessy USA
06.2010 - 06.2012
Sales
Bacardi USA
06.2008 - 06.2010
Sales
Pernod Ricard USA
10.2004 - 06.2008
Sales -
Pernod Ricard USA
Sales -
Moet Hennessy USA
Sales -
Bacardi USA