Microsoft Office Suite
Dionne A. Ferguson
Hollywood,FL
Summary
Accomplished Sales Manager offering 14 years of experience developing and maximizing Event & Catering Sales and Analytical Marketing via the use of CRM & Project Management Tools. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve KPI's. Successful record of expanding network connections through persuasive brand imaging. Possesses versatile skills in project management, problem-solving and collaboration. Brings an innovative perspective and strong commitment to quality and success. Recognized for adaptability and proactive approach in delivering effective solutions.
Overview
17
17
years of professional experience
1
1
Certification
4
4
years of post-secondary education
Work History
PT/Area Catering Sales Manager & PM - Remote
Pei Wei Asian Kitchen
Irving, TX
02.2015 - 06.2017
- Analyzed sales statistics to formulate policy and drive KPI benchmarks.
- Directed event logistics with a focus on delivering remarkable service for all clients.
- Enhanced lead generation and conversion rates through focused marketing efforts, achieving a 20% rise.
- Reported sales activity, generated sales quotations, and proposals, and maintained the customer contact database (CRM) to achieve sales objectives and quota.
Catering Sales Manager
Beehive Kitchen
Fort Lauderdale, FL
04.2008 - 06.2017
- Directed event hosts to guarantee seamless execution of events.
- Executed impactful strategies to elevate guest experiences.
- Coordinated event logistics with sales and operations teams, ensuring seamless setup.
- Oversaw event budgets while monitoring performance metrics for continuous enhancement of offerings and ROI.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Corporate Group Sales Manager
Seminole Hard Rock Hotel & Casino
Hollywood, FL
06.2017 - Current
- Demonstrated products to show potential customers the benefits and advantages, and encourage purchases.
- Spearheaded group sales efforts, achieving a 15% increase in event bookings, and generating a surplus of 3.7 million
dollars in event revenue. - Partnered with event operations teams to deliver high-quality events, exceeding client expectations.
- Cultivated client relationships, achieving a significant rise in returning customers and positive reviews.
- Analyzed market trends to inform event offerings
Education
Bachelor of Arts - Business Administration & Management
Westwood College
Denver, CO 05.2012 - 06.2016
Skills
- Event Logistics Planning
- Hospitality Management
- Leadership and Mentorship
- Guest Service Excellence
- Market Growth Strategy
- Client Relationship Management
- Expense Management
- Analytical Problem Solving
- Advanced MS Office & POS Skills
Professional Attributes
- Effective communicator: skilled in building strong client relationships, and leading teams with clarity and purpose
- Innovative problem solver: Adept at developing creative solutions to ensure flawless event execution
- Collaborative Leader: Experienced in fostering team synergy to deliver exceptional event experiences
Certification
- Hospitality & Tourism Management Certificate - 2020 Florida Atlantic University
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceCompany CultureHealthcare benefits401k matchPaid time offWork from home optionQuote
You're braver than you believe, and stronger than you seem, and smarter than you think.
Christopher Robin
Software
Tripleseat
Asana
Jiro
Salesforce
Intranet
Interests
International Travel
Visiting Museums
Cycling
Wine Tasting
Painting
Timeline
Corporate Group Sales Manager
Seminole Hard Rock Hotel & Casino
06.2017 - Current
PT/Area Catering Sales Manager & PM - Remote
Pei Wei Asian Kitchen
02.2015 - 06.2017
Bachelor of Arts - Business Administration & Management
Westwood College
05.2012 - 06.2016
Catering Sales Manager
Beehive Kitchen
04.2008 - 06.2017
- Hospitality & Tourism Management Certificate - FAU
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