Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Katherine De Leon

Houston,TX

Summary

Marketing and communications professional with more than 10 years of experience in development and positioning of products, services, digital marketing and corporate, advertising and internal communication. Degree in Marketing and Master in Corporate Communication Management, from the School of Business Administration (EAE), Barcelona, Spain. Compassionate Special Education Paraprofessional offering excellent skills in devising student strategies and monitoring classroom activities. Pursuing a similar position where a well-qualified individual with an understanding of autism spectrum disorder and learning disabilities is highly sought.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Special Education Paraprofessional

Branch ISD District
Houston, TX
01.2018 - Current
  • Work with students to promote learning and pro-social development.
  • Supported faculty in implementing behavioral intervention plans to address challenging student behaviors.
  • Interacted physically and verbally with students throughout each day
  • Assisted with communication methods to keep parents informed about child's development and behavioral issues
  • Collaborated with teacher to create customized classroom environment integral to students' needs.

Brand Marketing Manager

Naresa SRL
Dominican Republic, Dominican Republic
01.2016 - 01.2018
  • Worked with established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
  • Captured new customers by optimizing business strategies and launching products to diversify offerings
  • Created and managed social media campaigns to increase brand engagement

Corporate Marketing Manager and Product

Banco BHD León
Dominican Republic, Dominican Republic
01.2013 - 01.2016
  • Develop and implement strategic and tactical communication plans, positioning and penetration of products and services
  • Development and implementation of action plans for achieving objectives and strengthening institutional image
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Continually maintained and improved company's reputation and positive image in markets served
  • Created and managed social media campaigns to increase brand engagement

Advertising and Internal Communication Coordinator

Banco BHD León
Dominican Republic, Dominican Republic
01.2007 - 01.2013
  • Support development of advertising communication process for segments and products, manage Web sites in order to help achieve business objectives and maintaining good corporate image
  • Develop and implement strategic plans and internal communication tactics to keep employees informed and influence their behavior
  • Identified issues, analyzed information and provided solutions to problems.
  • Proven ability to learn quickly and adapt to new situations
  • Participated in team projects, demonstrating ability to work collaboratively and effectively

Education

Master - Corporate Communications

Escuela De Administración De Empresas (EAE)
Spain
2011

Marketing Degree -

Pontificia Universidad Católica Madre Y Maestra
Dominican Republic
2009

Viral Communication And Marketing -

Universidad Iberoamericana Del Caribe (UNIBE)
Dominican Republic
2008

Skills

  • MS Office
  • Strategic communication
  • Project management
  • Self-Motivated
  • Organization and Time Management
  • Problem-Solving
  • Decision-Making
  • Team building
  • Multitasking Abilities
  • Analytical and Critical Thinking
  • Flexible and Adaptable

Certification

Student Mandatory Training Certificate

Effective time management , Intras. Integral Training Solutions

Advertising Creativity

Organizational Transformation ,

McKinsey & C

Languages

Spanish
Native or Bilingual
English
Full Professional

Timeline

Special Education Paraprofessional

Branch ISD District
01.2018 - Current

Brand Marketing Manager

Naresa SRL
01.2016 - 01.2018

Corporate Marketing Manager and Product

Banco BHD León
01.2013 - 01.2016

Advertising and Internal Communication Coordinator

Banco BHD León
01.2007 - 01.2013

Master - Corporate Communications

Escuela De Administración De Empresas (EAE)

Marketing Degree -

Pontificia Universidad Católica Madre Y Maestra

Viral Communication And Marketing -

Universidad Iberoamericana Del Caribe (UNIBE)

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Katherine De Leon