DONIKA PAYTON
Smyrna,GA
Summary
Results-driven and accomplished Regional Account Executive with 14 years of healthcare sales & marketing experience in a variety of settings, with diverse clinical background to include 18 years of nursing experience and 5 years of military service. Proficient in creating strategic plans to enhance market presence and boost sales. Persuasive and charming yet committed to integrity and maintaining long-term professional relationships. Known for fostering team collaboration and adapting in dynamic markets, overcoming obstacles, increasing profits, and having a goal-oriented mindset.
Overview
13
13
years of professional experience
Work History
Infusion Account Executive
Vital Care
02.2025 - 11.2025
- Exceeded sales quotas by 15% maximizing distribution and influence within vast territory to include multiple counties .
- Prospected and launched new high-volume clients in target disease areas (neurology, gastroenterology, rheumatology, immunology) specializing in IVIG and biologic therapies.
- Executed strategic sales initiatives to drive revenue growth in competitive markets.
- Analyzed market trends and competitor activity to manage sales activity and client data within CRM.
Account Executive
Nursa
08.2024 - 02.2025
- Managed entire state of Georgia as territory for healthcare staffing/tech company with focus on marketplace app; selling to various skilled nursing facilities
- Optimized pricing strategies based on competitive analysis data maximizing profitability
- Negotiated contracts with clients, securing favorable terms and conditions for both parties
Regional Account Executive
PruittHealth Pharmacy
04.2018 - 08.2024
- Developed vast territory in greater Atlanta area as well as outlier hospitals & physicians throughout Georgia
- Managed accounts for infusion pharmacy to provide patients with IV antibiotics, enteral/parental feedings, IVIG, pain management, chemotherapy, etc
- Identified sales growth opportunities by networking and cultivating relationships with care coordinators, physicians, vendors & others involved in patient care
- Increased referral volume by >30% on previously unproductive territory
Clinical Liaison
Select Specialty Hospital
03.2016 - 04.2018
- Implemented successful sales & marketing strategies for hospital accounts with focus on ICUs
- Acted as nurse liaison for Long Term Acute Care Hospitals
- Educated and effectively communicated with patients, family members, and referral sources such as case managers, social workers, physicians, ICU directors, etc on admission criteria and processes
- Consistently met or exceeded monthly goals of obtaining referrals and securing admissions
Care Transitions Coordinator
Amedisys Home Health
10.2012 - 02.2016
- Executed nurse liaison and sales & marketing duties for home health & hospice company; Consistently performed in top 20% of sales team
- Maintained broad territory to include Assisted Living and Skilled Nursing facilities, hospitals & physician offices
- Acted as representative for company in trade shows & vendor fairs
- Educated facility staff, patients, and caregivers on extensive services and disease processes by conducting in-services, healthy chats, & seminars
Education
Associate of Science - Psychology/Pre-Nursing
Georgia Military College
Augusta, GA2009
Nursing Diploma - Practical Nursing
United States Army
Fort Sam Houston, TX2002
Skills
- Seasoned healthcare sales & marketing professional
- Efficient in Business Development & client relationship building
- Proficient in account management & pipeline management
- Vast knowledge in varied markets including home infusion, LTACH, home health & hospice, and staffing
- Former Resident Care Director for Assisted Living Facilities managing 25-40 employees & overseeing up to 110 residents
- >75% conversion rate of referrals to admissions
- Prior military training & experience as army nurse
- Cardiac telemetry nurse for 7 years
- Resourceful, detail oriented, & excellent problem solver
- Consistently meet or exceed goals
- Persuasive communication
- Flexible and skillful at multitasking
- Ability to learn quickly & adapt to any environment
Timeline
Infusion Account Executive
Vital Care
02.2025 - 11.2025
Account Executive
Nursa
08.2024 - 02.2025
Regional Account Executive
PruittHealth Pharmacy
04.2018 - 08.2024
Clinical Liaison
Select Specialty Hospital
03.2016 - 04.2018
Care Transitions Coordinator
Amedisys Home Health
10.2012 - 02.2016
Associate of Science - Psychology/Pre-Nursing
Georgia Military College
Nursing Diploma - Practical Nursing
United States Army