Donna M. Cassella
Bernardsville,NJ
Summary
Senior Medicare Sales Executive with 20+ years of leadership experience driving membership growth, market expansion, and high-performing sales teams. Skilled in developing strategic sales initiatives, building provider and community partnerships, and leading teams to consistently exceed revenue and enrollment targets. Recognized for launching new Medicare products and developing top-performing sales professionals.
Professional with deep expertise and readiness for leadership. Proven track record in driving business growth and operational efficiency. Strong focus on team collaboration and delivering impactful results. Known for reliability, adaptability, strategic vision, and effective problem-solving. Skilled in business management, financial planning, and customer relations.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Owner & Principal Broker
Alliance Care Consulting
Bernardsville, NJ
08.2023 - Current
- Founded and lead a full-service brokerage agency specializing in Medicare advisory services.
- Built and maintain a network of 600+ individual clients.
- Lead, mentor, and oversee 6 brokers and support staff, ensuring performance excellence.
- Develop strategic partnerships with insurance carriers to expand offerings.
- Grew annual agency revenue by 40% within three years.
- Ensure full compliance with state licensing and Medicare regulations.
Director of Sales, Medicare
Anthem Inc.
Iselin, NJ
04.2016 - 08.2023
- Built the NJ Medicare Advantage market from inception, growing membership to 25,000+ members.
- Developed and executed statewide sales strategies, consistently exceeding growth targets.
- Directed NJ Medicare sales team, coaching and motivating high-performing professionals.
- Navigated complex network and product challenges to surpass annual sales goals.
- Built cross-functional partnerships with marketing, product, network, and leadership teams.
- Led hiring for sales leadership, territory developers, and field reps, including top East Region rep.
- Partnered with providers to address network gaps and grow profitable membership.
- Successfully launched a C-SNP product, training staff to exceed enrollment targets.
- Championed CRM adoption, ensuring compliance with lead management and CMS requirements.
Sales Manager
Amerigroup / Anthem Inc.
Iselin, NJ
12.2007 - 04.2016
- Managed 11 direct reports, consistently exceeding Medicare sales targets.
- Developed high-performing field teams through recruitment, onboarding, and coaching.
- Partnered with marketing, member services, and provider relations to increase enrollment and retention.
- Organized community outreach events to generate leads and boost brand awareness.
- Ensured CMS and Medicare regulatory compliance across all sales activities.
Field & Service Representative
Amerigroup Community Care
Iselin, NJ
08.2007 - 12.2007
- Generated new Medicare Advantage business via community education and seminars.
- Achieved high on-site conversion rates and exceeded sales targets.
Account Manager – Field Sales
Cigna Healthcare
Florham Park, NJ
02.1997 - 06.2000
- Surpassed sales goals through territory development and relationship management.
- Implemented grassroots marketing initiatives to generate leads and expand community reach.
- Promoted to management within four months due to exceptional performance.
Education
Union County College
Union, NJundefined
State University of New York at Brockport
Brockport, NYSkills
- Medicare Advantage Strategy & Market Expansion
- Sales Leadership & Team Development
- Membership Growth & Provider Partnership
- Strategic Planning & Forecasting
- Cross-Functional Collaboration
- Community Outreach & Lead Generation
- Regulatory Compliance (CMS & Medicare)
Certification
Accident, Health or Sickness Insurance License — New Jersey
Honors & Awards
Gold Circle Award — Cigna, Top Medicare Sales Representative — Amerigroup, Top Director of Sales — Anthem
Timeline
Owner & Principal Broker
Alliance Care Consulting
08.2023 - Current
Director of Sales, Medicare
Anthem Inc.
04.2016 - 08.2023
Sales Manager
Amerigroup / Anthem Inc.
12.2007 - 04.2016
Field & Service Representative
Amerigroup Community Care
08.2007 - 12.2007
Account Manager – Field Sales
Cigna Healthcare
02.1997 - 06.2000
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State University of New York at Brockport
Union County College