Donnita Stamper
Temple,TX
Summary
Automotive industry professional with 10+ years of experience partnering with dealerships to improve digital performance, lead conversion, and revenue growth through data-driven strategy and technology solutions. Proven ability to build trusted relationships with dealer leadership while delivering consultative insights that improve marketing ROI, CRM utilization, and customer engagement. Experienced working with automotive SaaS platforms, digital retailing tools, CRM systems, and performance analytics to help dealers increase sales opportunities, improve lead management, and drive long-term customer retention. Recognized for delivering high-impact dealer training, strategic performance reviews, and actionable recommendations that help dealerships sell more vehicles, improve service retention, and maximize digital marketing performance.
Overview
11
11
years of professional experience
Work History
Market Area Manager
Credit Acceptance Corporation
Detroit, MI
01.2025 - Current
- Serve as a strategic advisor to automotive dealerships, helping improve customer acquisition, financing performance, and operational efficiency through data insights and technology adoption.
- Key Contributions
- Partner with dealership leadership to analyze performance metrics and identify opportunities to increase application volume, conversion rates, and customer engagement.
- Conduct virtual and in-store consultations to align dealership strategies with performance goals and technology capabilities.
- Deliver onboarding and ongoing training for dealer teams to improve platform adoption, CRM utilization, and customer engagement workflows.
- Utilize CRM reporting tools to track dealer performance trends and provide data-driven insights to support dealer growth strategies.
- Collaborate with internal teams to ensure seamless program implementation and ongoing dealer success.
Senior Performance Manager
CarSaver (Nissan)
Nashville, TN
01.2023 - 01.2025
- Supported dealership partners in maximizing the performance of digital retailing platforms and online customer engagement strategies.
- Key Contributions
- Served as a strategic advisor to dealerships on digital retailing performance, lead engagement, and online customer journey optimization.
- Led training sessions (virtual and in-store) to improve dealership adoption of digital retail tools and lead conversion processes.
- Monitored dealer performance metrics including traffic, lead activity, engagement rates, and sales outcomes.
- Provided actionable insights and strategic recommendations that improved dealer platform usage and customer engagement.
- Maintained 95% client retention rate through proactive relationship management and performance consulting.
Performance Manager
CDK Global
Hoffman Estates, IL
01.2019 - 01.2022
- Managed dealership relationships utilizing CDK’s automotive technology platforms to improve dealer performance, CRM utilization, and operational efficiency.
- Key Contributions
- Managed a $1.3M monthly portfolio of dealership accounts, maintaining 94% year-over-year retention.
- Conducted recurring dealer strategy sessions reviewing CRM metrics, lead activity, and operational performance data.
- Delivered consultative recommendations to improve lead management processes, customer communication, and dealership workflow efficiency.
- Presented performance insights to dealership leadership to support data-driven decision making and revenue growth strategies.
- Utilized Salesforce and internal analytics platforms to track engagement and identify dealer growth opportunities.
Business Services Consultant
IFM Americas
Plymouth, MI
01.2015 - 01.2018
- Delivered SaaS onboarding and platform implementation to enterprise retail clients across North America.
- Key Contributions
- Led onboarding and training initiatives that improved platform adoption and operational efficiency.
- Delivered hands-on training for retail teams, achieving 98% customer satisfaction ratings.
- Partnered with internal teams to improve implementation processes and overall customer experience.
- Successfully transitioned from contract to full-time based on performance and client impact.
Skills
- Salesforce CRM
- Automotive SaaS Platforms
- Dealer CRM Systems
- Microsoft Office (Excel, PowerPoint, Word)
- Google Workspace
- Performance Reporting & Data Analytics
- Virtual Training & Web Conferencing Tools
- Automotive Dealer Operations
- Digital Retailing Platforms
- Dealer CRM Optimization
- Lead Management & Conversion Processes
- Dealer Sales & Customer Lifecycle Strategy
- Automotive Technology Adoption
Core Competencies
- Automotive Digital Marketing Strategy
- Dealer Performance Consulting
- Lead Generation & Conversion Optimization
- Account Management & Client Retention
- Dealer Relationship Development
- CRM Utilization & Optimization
- Digital Retailing Platforms
- Dealer Training & Enablement
- Performance Analytics & KPI Reporting
- Salesforce & CRM Systems
- Cross-Functional Collaboration
- Customer Lifecycle Engagement
Career Highlights
- Managed a $1.3M monthly dealer portfolio with 94% client retention at CDK Global
- Maintained 95% dealer retention while driving adoption of digital retailing tools at CarSaver
- Delivered dealer training and performance consulting that improved platform utilization and customer engagement
Automotive Digital & Dealer Performance Experience
- Analyze dealership performance metrics including lead activity, traffic trends, conversion rates, and sales outcomes to identify revenue growth opportunities.
- Provide consultative guidance to dealership leadership on CRM optimization, lead management processes, and digital customer engagement strategies.
- Conduct dealer performance reviews presenting KPIs, performance insights, and actionable recommendations to improve marketing and sales outcomes.
- Support adoption of automotive SaaS platforms and digital retailing technology, improving dealer efficiency and customer experience.
- Translate analytics and operational insights into strategic recommendations that improve dealership marketing ROI and operational performance.
Timeline
Market Area Manager
Credit Acceptance Corporation
01.2025 - Current
Senior Performance Manager
CarSaver (Nissan)
01.2023 - 01.2025
Performance Manager
CDK Global
01.2019 - 01.2022
Business Services Consultant
IFM Americas
01.2015 - 01.2018