Richard Jr. Reyes
Ontario
Summary
Persuasive, service-focused sales strategist skilled in defining and executing account-specific business plans, expanding market share, and meeting sales targets. Natural relationship builder adept at maintaining exceptional client service, perception, and satisfaction. Known for earning trust and loyalty by expertly aligning customer and company needs. Highly proficient in leading teams in sales planning, proposal development, and competitive positioning.
Overview
19
19
years of professional experience
Work History
SENIOR MARKET SALES MANAGER
OPENLANE
Ontario
01.2022 - Current
- UTILIZE MARKET DATA AND ANALYTICS TO DETERMINE A DEALERSHIP WHOLESALE AND ACQUISITION PROCESS
- GROW RELATIONSHIPS WITHIN MY DEALER BASE BY BEING A CONSULTANT AND DRIVING RESULTS
- EDUCATE MANAGEMENT-LEVEL ASSOCIATES ON MARKET TRENDS AND PROCESS
- PROMOTE HEALTHY GROWTH WHILE MITIGATING POTENTIAL RISKY CLIENTS
- MASTERED THE DIGITAL WHOLESALE SPACE
- Implemented successful pricing strategies to maximize profits while maintaining customer loyalty.
Regional Director of Operations
KINETIC ADVANTAGE LLC
01.2020 - 01.2021
- Targeted growth markets based on market data and industry trends.
- Forecasted KPI, set goals, and drove growth in each individual market.
- Mitigate risk and create exit strategies.
- Networked with local auctions and vendors for remarketing purposes.
- Maintained the fastest and most consistent growth within 4 regions.
- Coached and developed 12 direct reports.
- Communicate and strategize with our executive management teams.
Senior Portfolio Manager
NEXTGEAR CAPITAL - COX AUTOMOTIVE
01.2018 - 01.2020
- Managed and grew a $50M+ portfolio of 52 independent auto dealerships across the Southern California region.
- Gained customer buy-in on lending products, including lines of credit.
- Collaborated with risk, lending, legal, and sales teams.
- Utilized Salesforce CRM.
- Enforced customer compliance with the firm's policies and procedures.
- Identified 6-7-figure fraudulent loans and mitigated $56MM account default risks.
- Mitigated revenue reduction and dealer attrition, following a global pandemic.
- Maintained revenue streams while limiting risk exposure.
- Avoided significant revenue losses due to account default through negotiation.
- Improved peer's territory performance significantly.
- Reduced revenue losses due to low credit utilization.
- Automotive inventory financing firm
Director, Business Development
CARS RECOVERY INC.
Arcadia
01.2016 - 01.2017
- Led 3-member team in identifying and capturing new business.
- Educated clients on services.
- Created and launched sales campaigns.
- Secured $675K in additional revenue within 8 months.
- Achieved 50% reduction in time needed to collect customer information.
- Cultivated results-driven culture within business development team.
- Introduced capabilities for multi-state operations.
- Automotive asset recovery company
National Vendor Relations Manager
MBSI CORP. (Subsidiary of Agero)
01.2015 - 01.2016
- Leveraged nationwide network within auto-recovery industry to generate sustainable sales.
- Directed 4-member team.
- Cultivated relationships with commercial clients.
- Improved wallet share of existing accounts by 16%.
- Expanded user base by 16% within 2.5 years.
- Drove revenue growth and lead generation.
INDEPENDENT CONSULTANT
Inland Empire
01.2012 - 01.2013
- Developed sustainable revenue streams for auto financing businesses.
- Founded auto recovery business unit that generated $500K+ within first 6 months.
- Increased annual revenue of Omega Recovery and Transport by 42%.
Director, Operations
ADVANCED VEHICLE RECOVERY EXPRESS
Ontario
01.2007 - 01.2012
- Directed 18 personnel at this vehicle repossession agency.
- Evangelized firm's services at local and national conferences.
- Stimulated ~35% growth in annual revenue.
- Recognized by Southern California Minority Supplier Development Council.
- Vehicle repossession agency
Education
Bachelor of Science (BS) - Management Information Systems - Project Management Programs
University of Phoenix, Ashford University
Skills
- Contract Negotiation
- Android / iOS-Based Product Sales
- Competitive Analysis
- Product Training
- Marketing Campaigns
- Prospecting
- Cold Calling
- Vendor Relationship Management
- Solution & Consultative Selling
- Vehicle Remarketing
- Microsoft Office Suite
- MS Visio
- MS SharePoint
- CRM Systems
- Project Management Software
- Momentum
- Discover
- Dealercom
- Vin solutions
- DealerTrack
- VAuto
- Dealersocket
- Project management
- Market research
- Team leadership
- Strategic planning
- Salesforce CRM
- Social media marketing
- Sales presentations
- Account acquisition
- B to B sales
- Client relationship management
- Market intelligence
Websites
Accomplishments
- Used my established network of both independent and franchise dealers to make a seamless transition from independent auto Flooring to OEM and Franchise Digital Wholesale.
- Increased market active sellers from 57 Franchise dealers to 84 and retained 100% business through 2022.
- Increased Franchise dealer wholesale volume by 21% in the Orange County markets within one year.
- Created and branded 12 markets from scratch in 5 states within the Western Region with a heavy focus on So Cal, LA Metro, and Orange Counties at Kinetic Advantage.
- Grew a portfolio from $0 to $52M while managing 12 direct reports at Kinetic Advantage.
- Met goal of 16% YoY portfolio growth and expanded portfolio from $52M to $56M within 3 years at NextGear Capital by using solution-selling approach; discovered cross-selling opportunities by identifying clients' pain points.
- Retained 100% of $MM strategic accounts and mitigated customer poaching at NextGear Capital by negotiating mutually beneficial fees and loan agreement terms with at-risk accounts; educated clients on companies policies procedures and services.
- Established network of 2.5K commercial clients at MBSi Corp., including Fortune 500 lending institutions like Toyota Financial Services, Ally Financial, and Santander; presented sales pitches to C-suite executives.
Skills Technologies
Contract Negotiation, Android / iOS-Based Product Sales, Competitive Analysis, Product Training, Marketing Campaigns, Prospecting, Cold Calling, Vendor Relationship Management, Solution & Consultative Selling, Vehicle Remarketing, Microsoft Office Suite (Word, Excel, PowerPoint, & Outlook 365), MS Visio, MS SharePoint, CRM Systems (Salesforce, Insightly & Microsoft Dynamics), Project Management Software (Axosoft Ontime Now & MS Project), Momentum, Discover, Dealer.com, Vin solutions, DealerTrack, vAuto, Dealersocket
Timeline
SENIOR MARKET SALES MANAGER
OPENLANE
01.2022 - Current
Regional Director of Operations
KINETIC ADVANTAGE LLC
01.2020 - 01.2021
Senior Portfolio Manager
NEXTGEAR CAPITAL - COX AUTOMOTIVE
01.2018 - 01.2020
Director, Business Development
CARS RECOVERY INC.
01.2016 - 01.2017
National Vendor Relations Manager
MBSI CORP. (Subsidiary of Agero)
01.2015 - 01.2016
INDEPENDENT CONSULTANT
01.2012 - 01.2013
Director, Operations
ADVANCED VEHICLE RECOVERY EXPRESS
01.2007 - 01.2012
Bachelor of Science (BS) - Management Information Systems - Project Management Programs
University of Phoenix, Ashford University