Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Doug Steeves

Parker,CO

Summary

Dynamic Turf Advisor with a proven 20+ year track record excelling in turf sales and project management. As a master installer and skillful negotiator, I drove $2M in revenue at All Things Turf, leading teams and enhancing customer satisfaction through innovative solutions and expert consulting.

Overview

25
25
years of professional experience

Work History

Turf Advisor

Southern Turf Co
05.2025 - Current

Southern Turf Co moved into CO and bought the All Things Turf Google reviews, myself & salesman as well as our installation team.


As a Turf Advisor, I am responsible for setting sales appointments, going on residential and commercial artificial grass and putting greens estimates. Compiling the estimates, closing the sale and then acting as the project manager.

Owner

All Things Turf
01.2020 - 05.2025

Founded and operated All Things Turf for 5 years and reached $2M in gross revenue. As an owner, I was responsible for everything from sales, construction, ordering, training and customer service.


- Hired and trained new installers and sales people

- Responsible for all advertising and Marketing

- Provided consulting/training services to landscapers

- Opened our wholesale division in 2022.

Owner

Synthetic Turf of Illinois
10.2000 - 05.2019
  • Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
  • Trained and motivated employees to perform daily business functions.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Managed day-to-day business operations.
  • Design, sold and managed high-end installations
  • Founded www.teelineturf.com
  • Purchased www.chicagodreamgrass.com in 2006
  • Was an industry leader/visionary 25 years ago

Education

Bachelor of Science - Recreation Administration

Eastern Illinois University
Charleston, IL
05-2002

Skills

  • Skillful Negotiator
  • Proficient in turf sales
  • Master Installer (retired)
  • Golf Green Designer

Timeline

Turf Advisor

Southern Turf Co
05.2025 - Current

Owner

All Things Turf
01.2020 - 05.2025

Owner

Synthetic Turf of Illinois
10.2000 - 05.2019

Bachelor of Science - Recreation Administration

Eastern Illinois University