Douglas M. Salva

I researched and created digital and traditional marketing solutions, including blog posts, newsletters, social media ads and more for several health, transportation and higher education clients.

• Created high-impact messaging for all marketing media, contributing to increases in revenues and market share.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Incorporated SEO keywords into copy to increase result rankings.
• Wrote social media outreach posts on both informational and promotional topics.
• Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs.
• Reviewed and edited final copy for accuracy and oversaw all phases of production.
• Customized brand message to reach and capture target audience interest and drive engagement.

• Responsible for creating and producing video, radio, print and variety of digital media executions for health, automobile, education and entertainment clients.
• Built strong relationships with customers through positive attitude and attentive response.
• Participated in cross-functional team-building activities.

Created Business To Business solutions for employee recognition, customer engagement, and health and wellness participation. I also successfully led United Way fundraising efforts for the Hallmark Business Connections division.

• Performed research and checked all facts to maintain high standard of journalistic integrity.
• Wrote, edited and produced white papers and blog posts
• Developed team communications and information for meetings.

• Created print, web, digital, business to business, broadcast, and point of purchase executions for variety of agriculture, animal health, and financial clients.
• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
• Strategized content based on Google Analytics data, geographical targeting and keyword planning.
• Completed thorough research into assigned topics.
• Interviewed individuals by phone, video chat and in person to create online content.
• Wrote and proofread blog and social media posts, website copy and articles.
• Developed copy while maintaining brand voice and adhering to legal requirements.

• Conceived, created and executed traditional and digital materials for variety of clients in telecommunications, human health, animal health, higher education and transportation.
• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
• Marketed services through social media platforms and advertising services.
• Completed thorough research into assigned topics.
• Developed copy while maintaining brand voice and adhering to legal requirements.

• Researched, conceived and created traditional and digital executions for hospitality, logistics, consumer product, and animal health clients.
• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content

• Created business to business executions for animal health, agricultural and animal nutrition clients.
• Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
• Proofread copy written by colleagues to correct spelling, punctuation and grammar.

• Wrote and produced traditional advertising solutions for variety of auto, auto service, and chemical industry clients.

• Drove the Wienermobile throughout Midwest, orchestrating and conducting a variety of public relations and brand-building events.
• Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
• Collaborated with local field sales to drive visibility and sales results.
• Analyzed consumer usage patterns to identify trends and target key demographics.