Drew Ayotte

Seedling Innovations is a social impact marketing & communications firm that specializes in:

• Drafting written communications that includes press releases, op-eds, statements, and blog posts
• Providing social media guidance including written copy, graphic editing, live-streaming assistance, and helping clients increase their engagement and reach
• Strategic guidance of campaign/business initiatives to help clients meet their goals
• All aspects of media relations including on-the-scene guidance and leadership
• Creative strategy to increase and elevate client brand
• Provide market research to understand patterns and stay ahead of the latest trends and hotspots

• Create & disseminate written, video, audio, and multi-media communications including press conferences, press releases, and media advisories, official statements, and handle all public relations on behalf of department
• Write press releases, media advisories, official statements and talking points for successful delivery of key information
• Enhance department website to keep accurate and up-to-date information
• Conduct department-wide meetings to ensure projects and initiatives have appropriate communications strategy
• Manage and expand social and digital media presence

• Developed and maintained strategic partnerships with local school municipalities, state and pueblo government agencies, artists, contractors, and national organizations, successfully negotiating and executing over $635K in donations to nonprofit organizations across 4 major US cities in 2019
• Managed $400K sponsorship & donation budget and created streamlined avenues for application, internal review board and investment opportunities
• Built timelines for company outreach and social impact efforts and delivered reports to 4+ department directors
• Developed marketing materials and delivered public speaking engagements on behalf of company
• Hired and managed a large team to provide leadership in community conversations, engagement, program development and brand development
• Co-facilitated community listening sessions with up to 100 attendees, sharing company history as interactive, immersive art complex that grew to 4 national locations and earned Top 50 Most Innovative Companies title by Fast Company Magazine.

• Co-managed and directed daily operations of an art and community space for public patrons to participate in 170+ annual workshops, programming, and special events
• Developed community engagement strategies, driving 65%+ increase in company volunteer time within one year
• Creative Director for 'Community Voices' a video series fundraiser that successfully raised over $250K in donations
• Created and maintained department budget of $200K, strategically allocating resources across outgoing sponsorships & donations and contractor reimbursements
• Initiated and facilitated a diverse, cross-departmental committee to review incoming sponsorship requests

• Managed and directly supervised education and outreach department staff to deliver scientifically accurate, evidence-based health curricula for use by 30+ schools from elementary to high school level
• Provided monthly grant reports to state and federal agencies, managing $115K in program budgets and grants
• Conducted bi-weekly peer education meetings with 15 teenage youth who were trained to deliver age-appropriate health education in schools and public settings under guided supervision
• Presented at local and national conferences to represent Southwest region affiliates including the Planned Parenthood Federation of America conference with over 1,300 people in attendance.

• Facilitated in-school education utilizing evidence-based and researched programs and provided teacher trainings for 46 health and science department staff across Austin school district
• Maintained data for grant reporting guidelines including data that was used by affiliate headquarters, healthcare workers, and state/federal agencies
• Served as a board member for the Austin School District Health Advisory Committee
• Co-developed monthly corporate training for educators and health professionals that addressed various community issues.