Jamie Coker-Robertson

• JCR Public Relations is a bespoke consulting firm dedicated to helping clients effectively communicate messaging to target audiences through innovative and nationally recognized media and social campaigns, content/copywriting, strategic communications, project management, event planning, and brand development.
• Expertise spans a diverse clientele, including social impact non-profits, film and television campaigns, alternative health companies, LGBTQ initiatives, fitness brands, literary and authors, hospitality, product launches, fashion brands, tech startups, business ventures, and film festivals.
• JCR Public Relations media and social placements have yielded notable achievements, including ad value equivalencies of half a million dollars, clients securing increased venture capital funding, significant boosts in product sales, films gaining acceptance into prestigious festivals and winning awards, and a client earning recognition as the face of the 2022 Forbes 30 Under 30 Arts and Style List, among other accomplishments.

• Spearhead the creation and implementation of a comprehensive strategic communications, social media and public relations plan
• Create relevant, accurate, and compelling content/copy adaptable for various channels and stakeholders
• Build GFBNEC’s professional brand and media assets both internally and externally and refine all communication analytics to help establish continual avenues of growth.
• Formulate a robust social media strategy and content calendar aligned with the organization’s goals to engage with target audiences
• Establish a comprehensive system to track and measure the success of GFBNEC's communication efforts

• Develop and execute social media marketing campaigns across various platforms, monitor and analyze social media trends, competitors, and user engagement to optimize campaign performance.
• Pitch media outlets, journalists, and bloggers to secure coverage, draft press releases, email newsletters and media kits to effectively communicate the organization's news, events, and accomplishments.
• Identify and establish partnerships with relevant individuals, organizations, and influencers to expand brand reach and collaborations.
• Organize and coordinate events, including high-profile celebrity red carpet events, ensuring smooth execution and positive attendee experiences.

• Develop a unique positioning strategy that differentiates the client from competitors, regularly evaluate campaign performance against predefined KPIs and use analytics tools to measure media engagement.
  • Pitch relevant media outlets, journalists, and influencers in each industry, create tailored media lists and distribute press releases and media advisories,
  • Organize press conferences, interviews, and media events to generate media coverage and develop thought leadership opportunities for the client, including speaking engagements and guest contributions.
  • Create engaging and valuable content such as blog posts, articles, videos, and infographics and craft compelling key messages that align with the client's brand and resonate with the target audience.

• Create comprehensive strategies for national and international social impact film campaigns which includes defining campaign goals, target audience identification, and crafting messaging and branding.
• Pitch relevant media outlets to secure coverage and collaborate with film and DVD critics groups to generate positive reviews and endorsements.
• Develop grassroots marketing strategies to engage with local communities and organizations and establish partnerships with relevant nonprofits, community groups, and educational institutions to expand the film's reach and create meaningful impact.
• Write and develop key marketing and media materials, including press notes, media alerts, news releases, and other relevant content materials to effectively communicate the film's message, impact, and relevance.

•Successfully oversaw and managed a strategic national and regional film and social campaign for a mission-driven theatrical film release, utilizing strong media connections and expertise to secure high-profile national and regional press
• Crafted compelling press notes and press releases that effectively conveyed the film’s message and generated interest among media professionals.
• Actively handled all social media pages associated with the film, which included creating and implementing content strategies, engaging with audiences and influencers, and monitoring analytics to identify areas of growth and improvement.

• Directed all aspects of strategy, programming, email marketing, partnerships, events, educational initiatives, media, fundraising, and communications for the organization, showcasing a commitment to LGBTQ advocacy, education, and community engagement
• Co-produced the groundbreaking documentary series, “Fearless: How 10 LGBTQ Activists Made it Better” in partnership with the It Gets Better Project and MSNBC
• Implemented several joint programs and events with new community partners including Project SPIN, Trevor Project, GSA Network, LA Leather Coalition, L.A Public Library, and the CA Foundation for Independent Living Centers
• Created the first ever inclusive LGBTQ history curriculum for LAUSD and worked to implement the curriculum in other CA school districts and nationwide
• Built a three-track internship program from the ground up, supervised and mentored over a hundred LGBTQ high school and college students who were part of the program
• Created, wrote, designed, researched and produced over 20 comprehensive, professionally designed traveling LGBTQ history exhibitions used by schools, institutions, corporations and non-profits to teach LGBTQ history all over the country
• Produced several cultural and community events year-round including the ONE monthly Culture Series, the annual ONE Queer Film Festival, and the theatrical production, “Letters to ONE.” Co-produced the 90-minute television special 'Gay LA: Then and Now' with KLCS and Project SPIN, which used archival footage and roundtable interviews with notable historians to explore the history of the gay rights movement in L.A
• Wrote frequent bi-lined articles for 'The Advocate' and 'The Huffington Post' about LGBTQ history
• Designed and authored many presentations for ONE and did several speaking engagements and panels as an expert in LGBTQ inclusive education, including panels for the National Council for the Social Studies, Cal State Los Angeles, and the Stonewall National Education Symposium.

•Coordinated and produced several live events for the festival including the Opening Night Gala red carpet event, Closing Night, and several centerpiece events throughout the festival.
• Wrote and designed all communication materials for the festival including all promotional materials, synopses, bios, email marketing, sponsorship packets, posters, invitations, flyers, postcards, and website copy.
• Oversaw the marketing of the festival to press, potential sponsors, ticket buyers, organizations, and donors to secure coverage, funding and participation.
• Oversaw and wrote all social media for the Festival as well as continually maintained the website

• Pitched the award winning documentary to regional press outlets, ensuring maximum coverage and visibility.
• Organized and facilitated on-site festival interviews, allowing the documentary's director to engage with journalists and showcase the film's unique elements.
• Creating eye-catching promotional materials and press kits and crafted materials that effectively conveyed the documentary's message and enticed audiences.

• Acted as a point of contact between large publishing houses like Random House and Penguin, coordinating national and international publicity campaigns.
• Organized and executed a range of high-profile entertainment events, such as red-carpet events, award dinners, and celebrity parties. Planned high impact literary events, mixed media events, theatrical performances, and book release parties.
• Secured advanced press coverage for all titles, authors and events and managed news and red-carpet crews during the events.
•Managed talent schedules and acted as a liaison between talent and their management, agency, and publishing representatives. This involved booking travel, wardrobe, make-up, and accommodation for talent, as well as speaking engagements.
• Produced, wrote, and edited various marketing materials, including book trailers, websites, email marketing campaigns, press releases, pitches, online media content, webisodes, and author reels.

• Assisted with the production of large-scale Hollywood premieres and after-premiere parties, helped plan many high profile industry events, organized and ran large studio press junkets which included wrangling and managing high profile Hollywood talent, press, make-up/hair personnel and studio executives.
• Worked on several Academy Award publicity campaigns as well as worked the red carpet and parties at the Golden Globes.
• Assisted with managing major publicity campaigns for studio and independent films which included writing press releases, overseeing press interviews, maintaining the marketing and promotional materials, and pitching and booking magazine and television interviews