Drew Johnson
Baton Rouge,LA
Summary
Creative Social Media Manager experienced with Facebook, Instagram, and Youtube. Well versed in Google AdWords and Google Business. In addition to management of different programs, photographic and video content is also available.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager /Content Creator
Brian Harris Porsche
01.2019 - Current
- Increased social media presence of Brian Harris Porsche. In under a year, the Instagram account has grown from approximately 300 followers to over 17k. Instagram account has reached 967,019 unique visitors, and Facebook with 468,509 unique visitors.
- Integrated automotive inventory onto Instagram to increase traffic from social media (Never before done by automotive dealerships.) In Q2-Q3 2021, this tool gained 322 new visitors to both inventory and parts websites, even with limited inventory.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Analyze website traffic and consumer actions.
- Increased customer engagement through social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Created videos and managed YouTube channel to strengthen company reputation.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Create quality photography for social media and website use
- Manage inventory manually, including VDP creation, to optimize internet presence.
- Manage advertisement campaigns on Google and Facebook.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Created social media content with consistent content and tone.
Photographer
Self Employed Photographer
06.2017 - Current
- Photographed high-quality images for various print and digital projects.
- Determined and adjusted subject position, props and lighting equipment while selecting camera angles to optimize final product.
- Digitally edited photos to enhance appearance.
- Use software such as Lightroom, Photoshop, Aurora HDR 2018, Capture One and Adobe Illustrator.
- Coordinate shoots for vehicles and lifestyle items.
- Work with team to create image.
BMW Product Genius
Brian Harris BMW
01.2017 - 10.2019
- Bring enthusiasm for brand at dealership.
- Provide customers with product information and assist with needs assessment.
- Provide welcoming environment for clients.
- Assist service customers with infotainment issues.
- Attend events to provide product knowledge.
- Increased social media presence by giving tutorials and showcasing products.
- Increased Brian Harris BMW Instagram following from less than 500 to 10.3k in less than a year.
- Received BMW Genius Certification in Greenville, SC.
- Participant BMW Genius World 2017 in Munich, Germany as one of 8 of the top BMW Geniuses in the Country.
- Winner of BMW NA corporate "What's Your Story?" competition.
- Participant of "BMW Next 100 Years" special Co-Creation workshop in Las Vegas, Nevada.
- Participant of BMW Aftersales Digital Customer Experience (DCX) Workshop in Las Vegas, Nevada.
- Attendant of BMW NAC 2018 in Las Vegas, Nevada.
Education
High School Diploma -
Madison Preparatory Academy
Baton Rouge, LA05.2015
Skills
- Microsoft Office
- Social Media Management
- Product Specialists
- Email Marketing
- Website Management
- Paid and Organic Social
- Photography
- Cinematography
Websites
Certification
- BMW M Certification in Austin, TX.
- BMW GKL+ (Luxury Customer) Training in Fort Lauderdale, FL.
- Certified Porsche Brand Ambassador
Timeline
Digital Marketing Manager /Content Creator
Brian Harris Porsche
01.2019 - Current
Photographer
Self Employed Photographer
06.2017 - Current
BMW Product Genius
Brian Harris BMW
01.2017 - 10.2019
High School Diploma -
Madison Preparatory Academy
- BMW M Certification in Austin, TX.
- BMW GKL+ (Luxury Customer) Training in Fort Lauderdale, FL.
- Certified Porsche Brand Ambassador
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