Fernanda Antin
Brookfield,CT
Summary
Proven leader and strategic planner, I propelled Fernanda’s Wellness, LLC to financial growth through innovative marketing and cost control. At Adam Broderick, I excelled in client retention and satisfaction, blending customer relations with business management skills. Achieved significant repeat business by mastering relationship building and strategic marketing, ensuring competitive advantage and operational efficiency.
Overview
7
7
years of professional experience
Work History
Owner
Fernanda’s Wellness, LLC
Brookfield, CT
07.2016 - 07.2020
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Consulted with customers to assess needs and propose optimal solutions.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
- Evaluated suppliers to maintain cost controls and improve operations.
- Established foundational processes for business operations.
- Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
- Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Streamlined operations to improve efficiency, enabling more time to be spent on strategic planning and decisionmaking.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
Master Aesthetician
Adam Broderick
Ridgefield, CT
01.2013 - 05.2016
- Increased repeat business through exceptional customer service and follow-up appointments.
- Enhanced client satisfaction by providing personalized skincare treatments and product recommendations.
- Performed advanced skin analysis to determine appropriate treatment plans for clients'' specific needs.
- Expanded clientele base by attending networking events and promoting the spa''s services in the community.
- Contributed to the spa''s success by consistently receiving positive feedback from clients and maintaining a high level of repeat business.
- Developed customized at-home skincare routines for clients to maintain results between appointments.
- Educated clients on proper skincare techniques, leading to increased self-care practices at home.
- Mastered various body treatments such as body wraps, scrubs, and cellulite reduction therapies for diverse clientele needs.
- Collaborated with a team of estheticians to develop new services and promotions for the spa menu.
- Continuously updated knowledge of industry trends and advancements through ongoing professional development courses.
- Improved overall skin health for clients with targeted facials, chemical peels, and microdermabrasion treatments.
- Provided exceptional waxing services, ensuring client comfort throughout each procedure.
- Increased monthly revenue through upselling additional services or retail products during consultations or treatment sessions.
- Maintained a clean and sanitary work environment, adhering to state regulations and spa policies.
- Participated in marketing efforts such as creating promotional materials to attract new clients.
- Achieved high levels of client retention by building rapport and addressing individual concerns with empathy and professionalism.
Education
Doctor Of Chiropractic - Chiropractic
University of Bridgeport
Bridgeport, CT05.2024
Skills
- Customer Relations
- Small business operations
- Relationship Building
- Verbal and written communication
- Client Service
- Business Management
- Strategic Planning
- Marketing
- Business Development
- Business marketing
- Consulting
- Negotiation
- Product branding
- Customer Service
- Decision-Making
- Teamwork and Collaboration
- Team Leadership
- Customer Retention
Languages
Portuguese
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Owner
Fernanda’s Wellness, LLC
07.2016 - 07.2020
Master Aesthetician
Adam Broderick
01.2013 - 05.2016
Doctor Of Chiropractic - Chiropractic
University of Bridgeport