Dundi Dheeraj Gudavalli
Sama Tek
CHARLESTON,SC
7
Years of experience
Results-oriented Digital Analytics Consultant with over 5 years of experience in implementing and optimizing analytics solutions, including Adobe Analytics, Adobe Experience Platform, Customer Journey Analytics, Google Analytics 4, and Tealium. Proficient in Web SDK, Edge SDK, XDM schema setup, and data layer design. Expertise in data analysis and reporting using Excel, SQL, and Power BI, alongside strong skills in JavaScript, HTML, and CSS for digital tracking solutions across web and mobile platforms.
Work History
Sr. Web Analytics Consultant
1 Year 11 Months- Executed hands-on implementation of GA4, Google Tag Manager, Adobe Analytics, and Adobe Launch, ensuring effective tag management and reporting.
- Led web SDK migration initiatives and ensured ongoing production support for analytics and front-end reporting workflows.
- Implemented web SDK for Adobe Experience Platform to improve data consistency and streamline analytics workflows.
- Assessed and audited tagging infrastructure, defined tagging strategy, and configured Adobe Launch to identify implementation gaps and improve tracking accuracy.
- Collaborated with senior developers and architects to establish measurement frameworks and instrumentation strategies for websites and mobile applications.
- Oversaw stakeholder management activities and collaborated with business stakeholders to define tracking requirements and reporting needs.
- Executed requirements analysis to translate business and analytics needs into actionable technical implementation tasks.
- Worked on media tracking implementation, campaign tagging, debugging, and validation across digital platforms.
- Implemented responsive and interactive UI components using HTML, CSS, JavaScript, and React.
- Created and managed report suites and Virtual Report Suites (VRS) for different business teams.
- Supported implementation, validation, and debugging of marketing tags and analytics tracking using JavaScript.
- Implemented tracking for Single Page Applications (SPA) using Adobe Launch and Google Tag Manager.
- Implemented and validated conversion tracking, event tracking, ecommerce tracking, and custom dimensions/metrics in Google Analytics 4.
- Used SQL to query and validate data from analytics data streams (AEP Query Service) and warehouse tables, ensuring accuracy across reporting pipelines.
- Leveraged the full Adobe Experience Cloud suite (Analytics, Launch, Target, and Audience Manager) to design and deliver end-to-end measurement solutions across web, mobile web, and app properties.
Adobe analytics developer
3 Years 3 Months- Integrated AEM with Adobe Analytics, Adobe Target, and Adobe Campaign.
- Support the implementation of JavaScript, validate and debug tag implementation of marketing tags and analytics tracking.
- Debugging and resolving Adobe configuration and integration issues.
- Developed report suites to organize and present data for various teams. and VRS for showcasing reports to different teams.
- Assisted with the implementation of JavaScript for analytics tracking and marketing tags. of JavaScript, validate and debug tag implementation of marketing tags and analytics tracking.
- Collaborated with strategy teams to define measurement frameworks for test-and-learn initiatives, including the technical implementation of A/B testing parameters.
- Implemented responsive and interactive user interfaces using HTML, CSS, JavaScript, and modern frameworks like React.
- Collaborated with strategy teams to define measurement frameworks for test-and-learn initiatives, implementing A/B testing parameters for enhanced decision-making.
Education
Master's - project management
Bachelor's - mechanical engineering
Skills
Adobe Experience Cloud
Debugging methodologies
Debugger tools
A/B testing
A/B testing frameworks
Optimization tools
Report tools: Excel
Power BI
Timeline
Sr. Web Analytics Consultant
Sama Tek
10.2024 - CurrentRead More
Adobe analytics developer
TA DIGITAL
05.2019 - 08.2022Read More
St. Francis College
Master's from project management
Read More
VR Siddhartha
Bachelor's from mechanical engineering
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