Dustin Becker
Denver,CO
Summary
Dynamic sales leader with a proven track record at Krayden, Inc., driving revenue growth and strategic alignment across North America. Expert in Salesforce strategy and key account management, I excel in leading cross-functional teams to achieve exceptional results, including a 12% margin increase through innovative sales initiatives.
Overview
24
24
years of professional experience
Work History
Director of Sales Operations
Krayden, Inc.
Denver, USA
08.2025 - Current
- Oversaw sales operations planning, Salesforce strategy and governance, and sales compensation programs to align with organizational goals.
- Led Salesforce initiatives, driving adoption and improving reporting accuracy and process optimization for sales effectiveness.
- Led team of inside sales representatives, sales supervisors, key account manager, and Salesforce administrators to execute sales strategies and enhance collaboration.
- Analyze market trends to inform strategic planning and sales strategies.
Sales Director – U.S. & Canada
Krayden, Inc.
Denver, Colorado
01.2023 - Current
- Lead revenue and gross profit growth across the U.S. and Canada with a team of regional sales managers and 50 territory sales representatives.
- Drove strategic alignment across electronics, aerospace, automotive/transportation, and general industrial markets to enhance overall sales effectiveness.
- Partnered with OEM and contract manufacturing customers to develop consultative, value-added solutions that addressed specific client needs.
- Led cross-functional teams to implement sales initiatives, fostering collaboration and aligning efforts across departments.
Sales Director – U.S., Mexico & Canada
Krayden
Denver , Colorado
02.2020 - Current
- Lead North American sales operations across three countries with six regional sales managers and 60 territory sales representatives.
- Drove revenue growth and margin improvement across core industrial and technology markets, contributing to overall business success.
- Cultivated strategic relationships with key clients, enhancing long-term business partnerships.
- Oversaw budget allocations for sales initiatives and resource planning, ensuring optimal use of resources.
Key Account Manager
JADAK (A Division of Novanta Corporation)
Denver, USA
01.2017 - 12.2019
- Increased sales of handheld barcode scanners, embedded barcode solutions, machine vision cameras, printers, and RFID technology through targeted strategies.
- Managed run-rate business and developed new design wins while prospecting OEM medical device and industrial accounts.
- Managed key client relationships to enhance satisfaction and retention.
- Developed strategic account plans to align with client goals and needs.
- Coordinated cross-functional teams for timely product delivery and service support.
Director of Business Development
Universal Products and Safety (Division of Universal Packaging Corporation)
Denver, USA
01.2016 - 12.2017
- Launched and developed worker safety (PPE) division, enhancing product offerings and market reach.
- Established supplier partnerships and developed branding, website, and social media presence to strengthen market position.
- Led worker safety training initiatives, enabling six sales representatives to effectively penetrate new markets.
Western Regional Manager
SCOTT SAFETY (Division of 3M Company)
Denver, USA
01.2011 - 12.2016
- Grew revenue from $20.8M to $42.6M (FY11–FY15) while increasing margins by 12% through strategic marketing, hands-on seminars, and high-impact presentations.
- Directed revenue generation across 13 western states, leading 13 sales representatives to achieve $42M in annual revenue.
- Held full P&L responsibility, including pricing strategy, distribution management, performance measurement, and executive reporting.
- Delivered respiratory protection solutions tailored to fire service, oil & gas, and industrial customers, enhancing safety and compliance.
- Developed and promoted high-performing sales talent through targeted coaching and structured professional development programs.
Account Executive
3M Industrial Markets
Denver, USA
01.2009 - 12.2011
- Expanded territory coverage across Colorado and Wyoming, identifying key decision-makers in electronics, aerospace, medical device, and renewable energy sectors, resulting in enhanced client engagement.
- Grew Hunter Douglas to $500K and scaled Bron Tapes from launch to $1M in first-year revenue, contributing to overall market presence.
- Ranked in top 20% nationwide by increasing revenue from $3.4M to $5M (32%), demonstrating strong sales performance.
Area Manager
3M Industrial Markets
Denver, USA
01.2006 - 12.2009
- Grew regional revenue from $42M to $50M across the Central Region.
- Named Central Region Area Manager of the Year (2008).
Senior Account Representative
3M Industrial Markets
Phoenix, USA
01.2004 - 12.2006
Corporate Sales Training Supervisor
3M Industrial Markets
St. Paul, USA
01.2002 - 12.2004
Education
Master of Business Administration -
Grand Canyon University
Bachelor of Science - Communications
Arizona State University
Skills
- Sales Operations
- Sales forecasting
- Sales compensation
- Salesforcecom
- Salesforce strategy
- Revenue generation
- Market analysis
- Key Account Management
- Strategic alignment
- Team leadership
Professional Affiliations And Certifications
- Division Lead Trainer – Siebel CRM
- Division Lead Trainer – 3M Sales Portal
- Certified Customer Focused Solutions (CFS) Sales Trainer
- Investigative Selling (SPIN) Sales Trainer
- 3M Solutions Seminar Program Lead Presenter (2010)
- 3M Corporate United Way Volunteer Leader (2004–2006)
- Multiple leadership roles supporting 3M sales community and charitable initiatives
Leadership Highlights
- 32%, 12%, and 8% year-over-year growth achieved over three consecutive years while leading U.S., Canada, and Mexico operations at Krayden, Inc.
- 8% and 4% year-over-year growth delivered across two consecutive years directing U.S. and Canada sales operations at Krayden, Inc.
- Five consecutive years of year-over-year growth across the Western United States at Scott Safety, a division of 3M Company.
- High-performance, results-driven cultures built through a strong focus on empowerment, accountability, operational efficiency, and competency development.
Timeline
Director of Sales Operations
Krayden, Inc.
08.2025 - Current
Sales Director – U.S. & Canada
Krayden, Inc.
01.2023 - Current
Sales Director – U.S., Mexico & Canada
Krayden
02.2020 - Current
Key Account Manager
JADAK (A Division of Novanta Corporation)
01.2017 - 12.2019
Director of Business Development
Universal Products and Safety (Division of Universal Packaging Corporation)
01.2016 - 12.2017
Western Regional Manager
SCOTT SAFETY (Division of 3M Company)
01.2011 - 12.2016
Account Executive
3M Industrial Markets
01.2009 - 12.2011
Area Manager
3M Industrial Markets
01.2006 - 12.2009
Senior Account Representative
3M Industrial Markets
01.2004 - 12.2006
Corporate Sales Training Supervisor
3M Industrial Markets
01.2002 - 12.2004
Master of Business Administration -
Grand Canyon University
Bachelor of Science - Communications
Arizona State University