Dustin Cotten
Oak Grove,LA
Summary
Experienced sales and finance professional with over 20 years of success in automotive, agricultural equipment, and fitness industries. Proven background in finance management, inventory control, bookkeeping, and customer relations. Strong leadership skills with a track record of managing teams, improving operations, and driving sales.
Overview
24
24
years of professional experience
Work History
Finance Manager /Marketing/Sales
Cotten Auto Sales
Oak Grove, LA
02.2025 - 01.2026
- Structured deals, and verified accurate documentation.
- Explained financing options and provide a high-quality experience.
- Sold finance products and extended warranties
- Maintained relationships with financial institutions to secure competitive interest rates and quickly process credit applications.
- Developed comprehensive marketing plans and strategies aligned with business objectives, identifying target audiences and market opportunities.
- Oversaw and managed the marketing budget effectively.
- Greeted customers, identified their needs, and guided them to appropriate vehicles.
- Explained vehicle features, technology, and warranty information.
- Accompanied customers on test drives and negotiated final prices and trade-in values.
- Utilized phone, email, and social media to find potential buyers and following up with past customers.
Inventory Manager/Finance Manager/Salesperson
Allegiance Ag & Turf LLC
Bastrop, LA
09.2022 - 01.2025
- Monitor Inventory levels and ordered as needed
- Loaded all inventory in to CDK system: Make, Model, Description and Cost.
- Managed pricing
- Managed inventory payoffs to vendors
- Inventory Auditing
- Managed Finance Documents
- Structured Finance Deals for Customers and Employees
- Prepared Accurate Loan Paperwork, processing trade-in documents, and finalizing contacts for signature
- Assisted with bookkeeping and financial tracking
- Supported daily sales and operational needs
Sales / Finance Manager / Bookkeeper
Larry Cotten Enterprises, Inc.
Bastrop, LA
02.2011 - 09.2022
- Managed payroll, bill payments, financial tracking, and bookkeeping
- Oversaw business financial operations and vendor relationships
- Structured Finance Deals for Customers and Employees
- Prepared Accurate Loan Paperwork, processing trade-in documents, and finalizing contacts for signature
- Monitored Inventory levels and ordered as needed
- Loaded all inventory in to software system: Make, Model, Description and Cost.
- Managed pricing
- Managed inventory payoffs to vendors
- Handled inventory auditing
- Managed overall marketing efforts, including social media and radio advertising
- Created, scheduled, and monitored Facebook posts and paid ad campaigns
- Planned and executed radio advertisements
- Supported daily sales and operational needs
- Greeted customers, identified their needs, and guided them to appropriate equipment for the need
- Explained equipment features, technology, and warranty information.
- Negotiated final prices and trade-in values
Personal Trainer / Manager
Fitness Together
Monroe, LA
04.2006 - 01.2011
- Led team of personal trainers
- Trained staff on best practices for personalized training approaches and client assessments.
- Conducted regular performance reviews, ensuring consistency in trainer-client interactions.
- Trained and retained personal training clients
- Developed training programs to enhance client fitness and wellness outcomes.
- Signed up new memberships and managed client accounts
- Assigned trainers to clients and managed schedules
- Handled customer concerns and daily operations
- Managed payroll
Waiter / Head Trainer / Manager
El Chico
Monroe, LA/West Monroe, LA
08.2001 - 02.2006
- Provided high-quality customer service as a waiter
- Trained new wait staff
- Promoted to Manager (May 2005 – Feb 2006)
- Assisted with scheduling, supervision, and operations
Education
High School Diploma -
Forest High School
Forest, LA05-2000
Bachelor of Science - Health And Human Performance
University of Louisiana At Monroe
Monroe, LA05-2005
Skills
- Sales & Customer Relations
- Finance & Lending Documentation
- Inventory Management & Payoffs
- Bookkeeping & Payroll
- Contract & Deal Structuring
- Team Leadership & Training
- Scheduling & Operations Management
Timeline
Finance Manager /Marketing/Sales
Cotten Auto Sales
02.2025 - 01.2026
Inventory Manager/Finance Manager/Salesperson
Allegiance Ag & Turf LLC
09.2022 - 01.2025
Sales / Finance Manager / Bookkeeper
Larry Cotten Enterprises, Inc.
02.2011 - 09.2022
Personal Trainer / Manager
Fitness Together
04.2006 - 01.2011
Waiter / Head Trainer / Manager
El Chico
08.2001 - 02.2006
High School Diploma -
Forest High School
Bachelor of Science - Health And Human Performance
University of Louisiana At Monroe