Exploring various forms of art, such as painting, digital design, and t-shirt design, to nurture creativity and personal growth
Dwight Boswell
Aldie,VA
Summary
Experienced with managing and executing marketing campaigns efficiently. Utilizes exceptional communication and organizational skills to coordinate between teams and stakeholders. Track record of creating impactful content and driving brand growth through innovative strategies.
Overview
21
21
years of professional experience
Work History
Brand Marketing Manager
Horizon Services Inc.
01.2023 - 01.2025
- Managed the marketing needs of 14 locations from Mid-Atlantic to Northern Region.
- Managed budget allocation for various marketing initiatives, ensuring maximum return on investment.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Championed company values through thoughtful storytelling in both internal communications and external campaigns.
- Conducted consumer research to gain insights into target audiences'' preferences and motivations, informing future campaigns and product development efforts.
- Developed annual marketing plans that aligned with overarching business goals while remaining agile enough to adapt to changing market conditions or opportunities as they arose.
- Managed strategic partnerships with key influencers, resulting in increased reach and visibility for the brand.
- Organized successful promotional events that attracted new customers and generated positive media coverage for the brand.
- Fostered long-lasting relationships with industry partners leading to fruitful collaborations and co-branded initiatives in the future.
- Analyzed market trends and competitor activities to inform data-driven marketing strategies.
- Developed creative briefs for external agencies, ensuring alignment with overall brand objectives.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Marketing Acquisitions Coordinator
Horizon Services Inc.
01.2021 - 01.2022
- Coordinated seamless transition of (19) HVAC brands post acquisition in a years time.
- Gathered and organized materials to support operations.
- Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.
- Collaborated with department heads to develop strategic plans aligning with overall company objectives, fostering a unified approach toward shared goals.
- Implemented digital filing system, drastically reducing retrieval times and improving document organization.
- Prioritized and managed multiple projects simultaneously, ensuring all met their deadlines and objectives without compromising quality.
- Played key role in rebranding efforts, coordinating between design teams and marketing to ensure cohesive and impactful launch.
- Managed vendor relationships to secure best quality of services and products for organizational needs.
- Increased client satisfaction by facilitating clear and consistent communication between project teams and stakeholders.
Marketing Communications Specialist
Horizon Services Inc.
04.2019 - 01.2021
- Generated $2m in revenue from strategic email campaigns across all brands (19).
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Implemented consistent branding across all channels, ensuring a cohesive message and professional image.
- Evaluated campaign performance using analytics tools, adjusting tactics as needed to achieve goals.
- .Provided guidance in the development of video content highlighting products or services offerings.
- Conducted market research to identify target audiences and refine marketing strategies accordingly.
- Improved open rates of email marketing campaigns by testing subject lines, copy, layout, and send times.
- Managed vendor relationships for outsourced creative services, ensuring timely delivery within budget constraints.
- Enhanced customer engagement with targeted email marketing campaigns and social media content.
- Managed campaigns for various clients that consistently exceeded sales goals.
- Tracked key performance indicators to measure success of campaigns.
Marketing Specialist
Snell Heating & Air Conditioning
01.2014 - 04.2019
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
- Improved customer retention rates by designing customized loyalty programs tailored to individual needs.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Onboarded new team members and coached personnel in marketing tasks.
- Managed customer feedback channels, improving product offerings and customer satisfaction.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Increased lead generation with creation and implementation of innovative email marketing campaigns.
- Analyzed campaign performance data to refine marketing tactics and strategies continuously.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
- Developed loyalty programs, fostering long-term customer relationships and repeat business.
- Streamlined event management processes, facilitating successful trade shows and industry conferences.
- Implemented customer segmentation strategies, tailoring communications for increased relevance and impact.
HVAC Sales
Snell Heating & Air Conditioning
01.2017 - 04.2019
- Engaged customers in social conversations to create pleasant and easy shopping experience.
- Worked to build relationships with customers and built potential for additional sales.
- Developed relationships with clients for increased loyalty and repeat business.
- Collaborated with team members to reach collective sales goals, fostering a supportive work environment.
- Enhanced product knowledge by attending training sessions and staying current with industry trends.
- Provided exceptional customer service, resulting in numerous positive reviews and referrals.
- Negotiated contracts skillfully, securing favorable terms for both company and client.
- Exceeded monthly targets by diligently following up on leads and closing deals promptly.
- Negotiated prices, terms of sales and service agreements.
- Informed customers of promotions to increase sales productivity and volume.
Customer Service Representative
Snell Heating & Air Conditioning
01.2017 - 04.2019
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
- Maintained detailed records of customer interactions, ensuring proper follow-up and resolution of issues.
- Responded to customer requests for products, services, and company information.
- Developed rapport with customers through active listening skills, leading to higher retention rates and positive feedback from clients.
- Assisted customers in navigating company website and placing online orders, improving overall user experience.
- Collaborated with team members to develop best practices for consistent customer service delivery.
- Contributed to sales growth by upselling products and services based on individual customer requirements.
- Provided coaching and mentoring to new hires, contributing to their successful integration into the team.
- Addressed customer inquiries to ensure satisfaction and foster positive service experience.
- Fostered positive customer service culture within team which led to higher customer satisfaction rates.
- Maintained detailed records of customer interactions and transactions, ensuring accurate documentation and follow-up.
- Resolved escalated customer issues, restoring confidence in company's commitment to service excellence.
- Participated in training programs to enhance product knowledge and customer service skills.
HVAC Installer
Snell Heating & Air Conditioining
03.2012 - 01.2017
- Discussed heating and cooling system malfunctions with customers to isolate problems and verify corrected malfunctions.
- Removed old equipment from customers' homes and cleaned up areas to prepare for new installations.
- Provided outstanding customer service throughout the entire project lifecycle, from initial consultation to final walk throughs after completion of installations.
- Improved HVAC system efficiency by conducting thorough inspections and identifying areas requiring maintenance or repair.
- Maintained a clean, organized workspace during installations and repairs, demonstrating respect for clients'' properties and minimizing disruptions.
- Ensured top-quality installations by adhering to local building codes, manufacturer specifications, and industry best practices.
- Maintained environmental conditions by rebuilding and replacing faulty components.
- Streamlined installation processes by properly preparing job sites, ensuring all necessary materials were on hand before beginning work.
- Boosted customer loyalty through exceptional follow-up service, addressing any concerns promptly and professionally.
- Installed components to improve HVAC system performance.
- Facilitated seamless transitions from older HVAC systems to newer models through expert removal of existing equipment and precise installation of replacements.
- Utilized pressure gauges and soap-and-water solutions to test pipe and tubing joints for leaks.
- Advanced professional development with continued education in the latest HVAC technologies and techniques to stay current in the field.
- Troubleshot complex HVAC issues using advanced diagnostic equipment and tools, identifying root causes quickly and accurately to minimize system downtime.
- Connected heating or air conditioning equipment to water, fuel, or refrigerant sources to form complete circuits.
- Traveled to job sites for both scheduled and emergency appointments.
- Investigated major malfunctions and breakdowns of heating and air-conditioning systems and used troubleshooting to determine causes.
- Performed troubleshooting on HVAC systems to determine root cause of issues.
- Filled out detailed work orders for each job completed.
- Worked overtime, holidays and weekends to accommodate company needs.
Assistant Director
Fairlakes Children's Center
01.2008 - 02.2012
- Oversaw the recruitment, hiring, and onboarding process for new educators to maintain a high-quality teaching staff.
- Mentored new teachers through observation, feedback, and professional development opportunities.
- Conducted regular safety drills to ensure preparedness in case of emergency situations at school premises.
- Assisted the Director in developing innovative programs to improve students'' academic performance and retention rate.
- Coordinated field trips or off-campus activities that promote experiential learning opportunities outside the classroom setting.
- Fostered a positive school culture by promoting open communication among staff members and celebrating successes together as a team.
- Led professional development workshops on topics such as classroom management, differentiated instruction, and assessment strategies.
- Streamlined communication between teachers, parents, and administrators to foster a collaborative learning environment.
- Ensured compliance with state education standards by regularly reviewing curriculum materials and teaching practices.
- Planned and executed successful special events, such as college fairs, open houses, and parent-teacher conferences.
- Boosted staff morale and performance through implementation of comprehensive training and professional development program.
Lead Preschool Teacher
Fairlake's Children's Center
01.2004 - 01.2012
- Applied play-based strategies to provide diverse approaches to learning.
- Sanitized toys and play equipment each day to maintain safety and cleanliness.
- Consulted with parents to build and maintain positive support networks and support continuing education strategies.
- Worked with teaching staff to evaluate individual progress and recommend appropriate learning plans.
- Gave one-on-one attention to children while maintaining overall focus on entire group.
- Assisted and supervised 21 children through entire school day.
- Observed children to identify individuals in need of additional support and developed strategies to improve assistance.
- Allowed for ample outdoor discovery time in schedule each day.
- Monitored students' academic, social, and emotional progress and recorded in individual files.
- Utilized positive reinforcement techniques when addressing behavioral issues, maintaining a respectful and orderly classroom environment conducive to learning.
- Collaborated with fellow teachers to develop curriculum and share best practices, improving overall classroom effectiveness.
- Promoted strong literacy skills by incorporating reading activities throughout the day, laying a solid foundation for future academic achievement.
- Submitted weekly lesson plans.
Skills
- Creative direction
- Advertising campaigns
- Competitive analysis
- Teamwork and collaboration
- Content creation
- Problem-solving abilities
- Multitasking
- Organizational skills
- Attention to detail
- Microsoft office
- Creative thinking
- Time management
Interests
Timeline
Brand Marketing Manager
Horizon Services Inc.
01.2023 - 01.2025
Marketing Acquisitions Coordinator
Horizon Services Inc.
01.2021 - 01.2022
Marketing Communications Specialist
Horizon Services Inc.
04.2019 - 01.2021
HVAC Sales
Snell Heating & Air Conditioning
01.2017 - 04.2019
Customer Service Representative
Snell Heating & Air Conditioning
01.2017 - 04.2019
Marketing Specialist
Snell Heating & Air Conditioning
01.2014 - 04.2019
HVAC Installer
Snell Heating & Air Conditioining
03.2012 - 01.2017
Assistant Director
Fairlakes Children's Center
01.2008 - 02.2012
Lead Preschool Teacher
Fairlake's Children's Center
01.2004 - 01.2012
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