Ebony McCauley
Nashville,TN
Summary
Disciplined leader with 18+ years of marketing and advertising experience. Strategic results-oriented, analytically competent and decisive innovator who delivers programs that contribute to overall brand growth with measurable impact. Proven success providing strategy and marketing vision, corporate branding and multimillion-dollar advertising plan management. Excellent ability to recognize sales opportunities and develop effective, research-based strategies that produce top-line sales and bottom-line profitability. Attentive to detail team leader that produces quality work, that recognizes, anticipates and creates solutions. Experience on premium brands such as Land Rover, Infiniti, Cadillac, Chevrolet, General Motors, AutoTrader.com, Buick, PGA TOUR, AT&T, Viking Cruise Lines and American Express.
Overview
17
17
years of professional experience
Work History
Sr Manager, Marketing Communications & Media
Mitsubishi Motors North America, Inc.
04.2022 - Current
- Manage a team which oversees the strategic development and oversight of Tier 1 marketing communications, including media, advertising, content and social media channels
- Lead creative & communications strategy for MMNA which has resulted to date in: 641% increase in qualified sessions and lead volume, doubled social media engagement rate and a 219% increase in YouTube views
- Developed and launched: Mitsubishi's first brand celebrity spokesperson campaign, creative and messaging strategy of MMCIA, creative and messaging strategy for the all-new MY24 Outlander PHEV and updated brand platform and audience segmentation
Sr Account Director-Infiniti NA-Tier 1
Epsilon
01.2019 - 01.2022
- One of eight selected for the Annual Magnitude Award Winners (company wide) - for exemplifying Epsilon values of Passion, Accountability and Inclusion
- Accountable for managing multi-million budget; includes yearly planning, insight development, strategic planning and program planning
- Lead account service, analytics, creative, ESP/digital systems, platform delivery & production teams to ensure accurate execution of direct campaigns targeted to specific customer journeys/audiences
Sr. Brand Director
phenomenon
01.2018 - 01.2019
- Managed day-to-day operations for all agency deliverables for project- based initiatives
- Initiatives include, but not limited to: purpose & positioning, brand identification, brand experience, taxonomy, CRM and marketing communications
Brand Director (Account Director)-Buffalo Wild Wings
TBWA\Chiat\Day
01.2016 - 01.2018
- Managed day-to-day operations for all agency deliverables for Buffalo Wild Wings (largest US sports bar chain)
- Ensured agency deliverables met Marketing/Advertising client strategy, goals and objectives
- Primary contact and managed integration with partner agencies
Marketing Account Director - Infiniti NA
George P. Johnson Experience
01.2014 - 01.2016
- Managed multimillion-dollar budget, execution and evaluation of Infiniti Auto Shows and Events
- Worked closely with internal teams on strategy, development, creative and build of properties
- Ensured agency deliverables meet Marketing client strategy, goals and objectives
Management Supervisor (Acting Account Dir.) - Infiniti NA
TBWA\Chiat\Day
01.2012 - 01.2014
- Primary lead between agency and client (Global and US Region)
- Ensure agency deliverables meet Marketing/Advertising Client strategy, goals and objectives
- Reported to directly to Group Account Director
- Managed production budget of $12.5+ million
Account Director-AT&T Consumer Products: Home Solutions
Sanders\Wingo
01.2010 - 01.2012
- Developed two key members and promoted to senior level positions on team
- Managed and produced highest performing Spot TV spot for U-verse to date utilizing celebrity talent ('Decorator')
- Updated client production plans to meet changing landscape for Broadcast and Digital while maintaining flat budget
- Managed Consumer Products African American yearly creative, including but not limited to: e-mail/DM campaign management, broadcast/cable TV, radio, and other innovative campaigns
- Managed production budget of $7.5+ million
Regional Account Supervisor- Land Rover
Young & Rubicam Group
01.2008 - 01.2010
- Lead creative, media, production and operations teams in proactively developing strategic and tactical media and event plans that deliver against Marketing client goals and objectives
- Stood up marketing media plans 3-5 months prior to calendar year start, which was the first time accomplished since Y&R obtained the account
- Development of 39+ Land Rover Retail Ad Groups yearly media mix and plans across multiple platforms in respective marketplace
- Adjusted creative appropriately to optimize media mix, including addition of social media, SEO and smartphone apps
- Managed regional budget of $6.5+ million, helped increase budget by 33% YOY
Education
Bachelor of Science - Health & Sports Sciences
University of Oklahoma
Skills
- Strategic Planning
- Cross-Functional Collaboration
- Operations Management
- Cross-functional Team Coordination
- Talent Development
- Organizational improvement
- Negotiation and Conflict Resolution
Websites
Priorexperience
National Account Director, Regional Account Supervisor and Productions Operations Specialist handling and managing interactive ad units, print production and lifestyle marketing as well as designed specific brand and retail objectives. Developed strategy, creative and media plans/budgets for organizations such as Auto Trader, GM Goodwrench and AT&T.
Timeline
Sr Manager, Marketing Communications & Media
Mitsubishi Motors North America, Inc.
04.2022 - Current
Sr Account Director-Infiniti NA-Tier 1
Epsilon
01.2019 - 01.2022
Sr. Brand Director
phenomenon
01.2018 - 01.2019
Brand Director (Account Director)-Buffalo Wild Wings
TBWA\Chiat\Day
01.2016 - 01.2018
Marketing Account Director - Infiniti NA
George P. Johnson Experience
01.2014 - 01.2016
Management Supervisor (Acting Account Dir.) - Infiniti NA
TBWA\Chiat\Day
01.2012 - 01.2014
Account Director-AT&T Consumer Products: Home Solutions
Sanders\Wingo
01.2010 - 01.2012
Regional Account Supervisor- Land Rover
Young & Rubicam Group
01.2008 - 01.2010
Bachelor of Science - Health & Sports Sciences
University of Oklahoma
Similar Profiles
David "REDD" WalkerDavid "REDD" Walker
National Sales Trainer at Mitsubishi Motors North AmericaNational Sales Trainer at Mitsubishi Motors North America
Srivathsa KrishnapurapuSrivathsa Krishnapurapu
IAM Lead, Cybersecurity at Toyota Motors North AmericaIAM Lead, Cybersecurity at Toyota Motors North America
Jon QuirinJon Quirin
Administrator Field Support/ Quality at Toyota Motors North AmericaAdministrator Field Support/ Quality at Toyota Motors North America