Summary
Overview
Work History
Education
Skills
Timeline
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EDUARDO RASCON

North Hollywood,CA

Summary

Enthusiastic and energetic leader with a strong styling, management and VIP services background searching for a career where I can utilize my excellent leadership, people, organizational and planning skills.

Overview

6
6
years of professional experience

Work History

Store Manager

Alice And Oliva
Beverly Hills, CA
12.2022 - Current
  • Developed, implemented and maintained inventory control systems to ensure accurate record keeping. Store went from an inventory shrink store of 1.6% to .85% meeting below the company standard.
  • Provided leadership to subordinate personnel by setting goals, monitoring performance, providing feedback and guidance.
  • Developed strategies to maximize sales opportunities through effective merchandising techniques.
  • Lead visual merchandising walk throughs with corporate visual team and company owner.
  • Built a stable in store team with minimal turnover and loyalty to the brand.
  • Managed the day to day duties of the sales team and back of house.
  • Coached and trained leaders in the West Coast market by developing their day to day operational and managerial skills.
  • Maintained an elevated customer experience through our ELOISE program which held us to a high standard with successful secret shop scores.

CO-MANAGER

GUESS
BEVERLY HILLS, CA
05.2022 - 12.2022
  • Coached a new team to provide an elevated and luxury customer experience throughout all zones in the store
  • Assisted in creating a clientele driven business
  • Creating a habit within the sales team to begin their shift with contacting a minimum of 5 clients before they are actively selling on the floor
  • This has contributed to Beverly Drive having the highest return client penetration in the district
  • Ran Human Resources and Operations for the two brands in store
  • This includes interviews, onboarding, training, coaching, store maintenance, managing performances and overall store operations
  • Coached and trained other leaders in our area on DOR and other management activities and deadlines to be streamlined to company guidelines
  • Holding the team accountable for their personal sales goals and time and attendance
  • I am also a true team player on the floor
  • I believe in side by side selling with the sales staff to ensure we capitalize on every client that walks through our doors and there are no missed opportunities
  • Regularly host multiple corporate/owner visits a week while keeping composure of the team and sales
  • Successfully starting off Q4 as the only store in the district to make November target sales goal.

ASSISTANT STORE DIRECTOR

PRONOVIAS
BEVERLY HILLS, CA
06.2020 - 05.2022
  • Participate in every appointment to ensure each bride is receiving a proper luxury experience from entering the salon to picking up their dress
  • Coaching sales team to provide an elevated sales experience
  • Trained new employees on sales closing tactics while providing in the moment coaching
  • Reaching sales goals and landing a spot in the global top 10 in sales
  • Coaching the team on how to maintain a client relationship even after the sale
  • Creating sales with other guests from the brides part to continue closing additional sales.

ASSISTANT MANAGER/VIP MANAGEMENT/WEST COAST PR

DSQUARED2
BEVERLY HILLS, CA
01.2018 - 03.2020
  • Analyzed sales figures and report our teams results weekly
  • Built relationships with our local clients to promote customer loyalty
  • Seasonally conducted product knowledge training with sales staffed to be well versed in the collection
  • Built close relationships with celebrity stylists and landed several pieces in music videos/red carpets
  • Worked closely with US corporate PR team for celebrity inquiries such as gifting, pulls and building relationships with stylists that came in daily
  • Worked closely with the store director and visual team to create window displays and communicate bi-weekly imagery to corporate
  • Number 3 sales ranking for US regional for 2019.

Education

Bachelors of Art in Journalism and Mass Communication -

Arizona State University
01.2014

Skills

  • Loss Prevention
  • Payroll Management
  • Store Merchandising
  • Operational Budgeting
  • POS Systems
  • Talent Recruitment
  • Team Development
  • Employee Training

Timeline

Store Manager

Alice And Oliva
12.2022 - Current

CO-MANAGER

GUESS
05.2022 - 12.2022

ASSISTANT STORE DIRECTOR

PRONOVIAS
06.2020 - 05.2022

ASSISTANT MANAGER/VIP MANAGEMENT/WEST COAST PR

DSQUARED2
01.2018 - 03.2020

Bachelors of Art in Journalism and Mass Communication -

Arizona State University

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EDUARDO RASCON