Eden Thasiah
Brooklyn,NY
Summary
Strategic and creatively driven brand marketer with cross-category experience across the beverage industry. Passionate about the intersection of culture, culinary experiences, and consumer behavior, with a track record of translating global brand identities into locally relevant marketing strategies that resonate with U.S. consumers while preserving brand authenticity.
Overview
2
2
years of professional experience
Work History
Associate Brand Manager: Aperol
Campari Group
New York, New York
03.2026 - Current
- Led Aperolidays, Aperol’s holiday program, owning strategy and execution across creative, talent, creators, merchandise, sweepstakes, media, CRM and partnerships.
- Managed integrated brand activations for Coachella, Lollapalooza, and ACL, enhancing brand visibility through experiential marketing, creators, talent, and amplification.
- Manage high-profile talent and entertainment partnerships, including Aperol’s Hilary Duff collaboration, from campaign development through activation.
- Drove cross-agency execution of creative, PR, media, experiential, and influencer marketing, ensuring alignment of internal and global stakeholders for cohesive brand messaging.
- Supported U.S. brand strategy and annual planning by translating business priorities into impactful consumer campaigns and cultural programs.
- Oversee program budgets, agency scopes and production, while using Nielsen and CGA reporting to inform brand planning.
Associate Marketing Manager: Cognacs and Champagne
Campari Group
New York, New York
03.2025 - 03.2026
- Led development and execution of Courvoisier’s Lunar New Year program, spanning multilingual POS, sampling, account activations, field execution and sales tools.
- Drove Grand Marnier commercial programming, developing sales tools and on-premise strategies around the Grand Margarita and “Make It Grand.”
- Oversaw Miraval workstreams, developing commercial programming, distribution tools, performance reports, and executing seasonal programs to enhance brand presence.
- Facilitated U.S. repositioning of Studio by Miraval, translating brand positioning and creative strategy into impactful commercial programs and tools.
- Coordinated retail visibility and activation programs for Courvoisier, Grand Marnier, and Miraval, collaborating with Sales, Field Marketing, and agency partners for successful execution in priority markets.
- Built portfolio performance and competitive analyses using Nielsen and CGA while managing budgets, agency scopes, POs and program spend.
Associate Brand Manager: White Spirits
Campari Group
New York, New York
06.2024 - 03.2025
- Managed Espolòn Tequila’s Inter Miami CF partnership, driving sponsorship renewal, activation planning, and daily management.
- Led launch of new SKYY Vodka innovation, facilitating portfolio expansion.
- Developed and executed Espolòn’s Holiday Merchandise Drop, driving 87%+ YoY sales growth.
- Developed Espolòn’s 2025 Influencer Marketing Plan, defining brand creator strategy and activation approach.
Education
Bachelor of Science - Advertising
Syracuse University
Syracuse, NY05-2024
Skills
- Brand strategy and positioning
- Consumer insights
- Creative direction
- Experiential marketing
- Talent management
- Budget management
- Retail marketing
Timeline
Associate Brand Manager: Aperol
Campari Group
03.2026 - Current
Associate Marketing Manager: Cognacs and Champagne
Campari Group
03.2025 - 03.2026
Associate Brand Manager: White Spirits
Campari Group
06.2024 - 03.2025
Bachelor of Science - Advertising
Syracuse University