Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Edgar Serrano

Edgar Serrano

Tampa,FL

Summary

Sales professional prepared to drive success in regional territories through strategic planning and effective team leadership. Background in implementing sales strategies that align with business goals and foster client relationships. Known for collaborative efforts and adaptability in dynamic environments, ensuring consistent results and team cohesion. Fluent in English and Spanish, with the ability to build rapport across diverse audiences and foster brand advocacy through persistence and follow-through.

Overview

11
11
years of professional experience

Work History

Interim District Sales Manager

Samsung Electronics America
07.2024 - Current
  • Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
  • Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
  • Increased sales revenue by developing and implementing effective sales strategies for the district.
  • Surpassed annual sales targets by outperforming regional benchmarks through strategic planning, effective territory management, and the cultivation of strong customer relationships.
  • Enhanced team morale by fostering a positive work environment, recognizing achievements, and promoting professional development opportunities.
  • Compiled and analyzed data to determine approaches to improve sales and performance.

National Retail Field Sales Manager

Samsung Electronics America
01.2022 - 07.2024
    • Lead and mentor a team of 15 Samsung Sales Consultants within the Best Buy Samsung sales program, providing coaching, support, and performance guidance to drive sales excellence and achieve program goals.
    • Develop and maintain beneficial retail relationships with key stake holders
    • Create and maintain in-store advocacy through product training and aligning with key stake holders
    • Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
    • Leveraged data analytics tools to gain insights into customer behavior patterns, informing future sales tactics and promotional strategies.
    • Collaborate with other divisions to ensure alignment of overall company goals with individual market objectives.
    • Conduct compelling and persuasive sales presentations to showcase the benefits of the Samsung MX ecosystem

Field Sales Manager

Samsung Electronics America
12.2017 - 12.2021
  • Established strong client relationships through consistent communication and excellent customer service.
  • Increased territory sales by developing and implementing effective sales strategies.
  • Expanded market share with targeted marketing campaigns and strategic product placements.
  • Organized regional trade shows and events, showcasing company offerings to potential clients.

District Manager

TPR Chicago- T Mobile
01.2017 - 12.2017
  • Ensured the execution of operations across 10 locations including inventory and asset management, merchandising, maintenance, safety and security
  • Managed recruitment, hiring, performance management and succession planning of all employees to attract and retain top talent within the industry
  • Produced and communicated reports outlining financial data to assist management in making strategic plans and operational decisions
  • Achieved consistent revenue growth by identifying new business opportunities and expanding existing client base within the district.

Samsung Experience Certified Store Lead

Samsung - Mosaic Sales Solutions
11.2013 - 01.2017
  • Implemented visual merchandising standards to create an appealing store environment, driving customer engagement and sales growth.
  • Streamlined store operations for increased efficiency and productivity through effective delegation of tasks.
  • Led training sessions for new employees, fostering a supportive learning environment that facilitated rapid skill development.
  • Mentored team members to develop their skills, resulting in multiple promotions within the company.

Education

Associate of Science - Human Services

McHenry County College
Crystal Lake, IL
05.2013

Skills

  • Sales team leadership
  • Goal setting
  • Relationship building and management
  • Sales analysis
  • Customer relationship management
  • Cross-functional collaboration
  • Business development and planning
  • Performance improvements
  • Vendor management
  • Presentation development
  • Team coordination
  • Revenue growth

Accomplishments

  • Graduated Samsung Elevate Development Program 2024
  • Top market in new product training certifications among the National retail accounts
  • Top Contributor MVP in the Tampa district

Timeline

Interim District Sales Manager

Samsung Electronics America
07.2024 - Current

National Retail Field Sales Manager

Samsung Electronics America
01.2022 - 07.2024

Field Sales Manager

Samsung Electronics America
12.2017 - 12.2021

District Manager

TPR Chicago- T Mobile
01.2017 - 12.2017

Samsung Experience Certified Store Lead

Samsung - Mosaic Sales Solutions
11.2013 - 01.2017

Associate of Science - Human Services

McHenry County College

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Edgar Serrano