Results-oriented Sales Leader experienced in driving revenue growth and developing strategic customer partnerships within beverage industry. Achieved profitable growth through strategic account management, customer negotiations, and effective business planning. Focused on team collaboration, talent development, and building long-term partnerships with key retail customers.
Overview
2027
2027
years of professional experience
Work History
Account Sales Manager, District Sales Manager
Red Bull Distribution Company
2015 - Current
Lead sales operations across a diverse retail market, overseeing strategic execution, volume growth, and distribution expansion.
Drove execution of national, regional, and local programs, increasing market share, brand visibility, and consumer engagement.
Achieved multiple months of 100% KPI threshold attainment and top regional performance rankings. Built strategic partnerships that increased market penetration, shelf presence, and promotional opportunities.
Built and maintained strategic partnerships with key customers including Green Valley Grocery, Terrible’s, Smith’s, Walmart, 7-Eleven, Rebel, and LV Petroleum, enhancing distribution, promotional execution, and long-term business growth.
Direct, develop, and coach a team of Account Sales Managers and Merchandisers.
Collaborate with customer decision-makers to develop business plans and identify growth opportunities.
Analyze sales trends, KPI performance, and market conditions to develop action plans that deliver sustainable growth.
Develop succession plans and mentor future leaders, contributing to internal promotions and talent retention.
Account Manager
Coca-Cola Refreshments
09.2010 - 11.2015
Managed key retail accounts throughout Southern Nevada, driving sales growth and strengthening customer relationships.
Increased distribution and promotional effectiveness through strategic customer partnerships.
Negotiated display opportunities and merchandising initiatives that generated incremental sales volume.
Collaborated with store leadership to enhance category performance and ensure effective market execution.
Bulk Sales Representative
Pepsi Beverages Company
05.2005 - 09.2010
Managed sales and execution for high-volume retail accounts, enhancing account performance.
Built strong customer relationships, resulting in increased volume growth and successful promotions.
Executed merchandising and display initiatives, boosting brand visibility and driving sales performance.
Consistently achieved sales objectives and operational standards.
Education
High School Diploma -
Silverado High School
Las Vegas, Nevada
Skills
Sales expertise
Sales presentations
Territory management
Customer relationship management
Sales oversight
Client development
Order management
Sales team leadership
Goal setting
Goals and performance
Time management
Relationship building and management
Key Leadership Achievements
More than 20 years of progressive sales and leadership experience in the beverage industry.
Extensive experience managing convenience, grocery, mass, and independent retail channels.
Proven ability to develop strategic customer partnerships and execute growth initiatives across major retail organizations.
Strong track record of developing high-performing teams and future leaders.
Experienced in customer negotiations, business planning, talent development, and sales strategy execution.