Reina Gifford Melerine
St. Bernard,La
Summary
To secure a challenging position in a growing company. District Sales Manager with four years of industry success. Passionate about transforming territory sales and marketing programs. Demonstrated track record of aligning sales and marketing initiatives to influence buying decisions. Resolves complex solutions and implements data-driven recommendations. Skilled in learning and adapting to changing environments in competitive landscapes. Understands customer needs and provides optimal solutions.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Outside Sales/ District Sales Manager
Eyewear Designs LTD.
Louisiana, Mississippi, Southern Texas
06.2020 - Current
- Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
- Increased sales revenue by developing and implementing effective sales strategies for the district.
- Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
- Assessed competitive landscape regularly to adapt strategies accordingly and maintain a leading position in the market.
- Enhanced team morale by fostering a positive work environment, recognizing achievements, and promoting professional development opportunities.
- Led sales meetings to communicate objectives, review progress against goals, and discuss areas for improvement.
- Developed strong partnerships with key clients, ensuring long-term business relationships and repeat sales.
- Delivered timely reports on sales activities to senior leadership for informed decision-making processes.
- Devised strategies for retaining accounts, delivering polished sales presentations and promoting brands and products.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Lead Optician
Dr. Timothy Leach St. Charles Vision now My Eye Dr
New Orleans, La
06.2011 - 03.2020
- Increased sales of premium lenses by educating customers on the benefits and features of advanced lens technology.
- Developed customized solutions for patients with unique vision challenges, increasing access to high-quality optical care within the community.
- Troubleshot complex vision issues, collaborating with ophthalmologists to ensure appropriate treatment plans were implemented.
- Maintained a clean and organized work environment while adhering to all safety protocols related to handling optical equipment.
Optician
Dr. Michael Weinberg O.D. The Eclectic Eye
Memphis, TN
08.2008 - 05.2011
- Top sales for the past two years, selling only high-end eyewear using the latest technology in lenses
- Responsible for checking all other employees' measurements before lenses are ordered
- Final inspection of all jobs I sell
- Calling patients and setting dispensing appointments to ensure the patient gets the necessary adjustments needed the first time
- Following up with all spectacle sales two weeks after the glasses are dispensed to ensure they are adjusting well
- If a patient is having trouble adjusting to there new prescription or not seeing well, I will then complete an Eyewear Analysis to trouble shoot the problems without needing to see the Doctor again
- Reporting daily numbers on an excel spread sheet for all charges and collections for the day
Apprentice Optician
Dr. Daniel Fuller O.D.
Memphis, TN
10.2006 - 02.2008
- Responsible for all aspects of any Optical needs
- Cutting and Edging Prescription lenses, fitting lenses in frames
- Drilling, Dill-mount jobs
Receptionist
West TN Eye
Millington, TN
05.2005 - 10.2005
- Responsible for answering all incoming calls and directing messages to their appropriate destination
- Assists in greeting all patients as they arrive for their appointment time and verify they are there on time
- Filing of all patients charts in alphabetical order
Insurance Specialist
West TN Eye
Millington, TN
05.2005 - 10.2005
- Verify patients insurance by contacting their insurance company directly
- Responsible for prepping insides of charts in chronological order
- Notified patients of any out of the ordinary fees
- Contacted all patients needing prior authorization before their office visit
Dispensing Technician/ Lab Manager
West TN Eye
Millington, TN
05.2005 - 10.2005
- Responsible for assisting patients in retail optical purchases, adjustments, and repairs
- Conduct optical sales assisting patients with frame and lens selection, fitting, and adjustments
- Responsible for finishing all lab jobs to include: Inspect edging, heat or chemical treat, bevel, tint, groove, polish, and final inspection
- Performs Lensometry in order to confirm prescription, duplicate present glasses, verify prisms, and bifocal add-ons
- Assist doctors and technicians in performing diagnostic testing such as: Visual Fields, Scanning Lasers (GDX), and Color Vision testing
Education
prerequisite courses
University of Memphis
Memphis, TNHigh School diploma -
Brighton High School
ABO certification -
American Board of Opticians
Skills
- Sales Team Leadership
- Goal Setting
- Sales Presentations
- Sales expertise
Certification
- ABOC
- NCLEC
References
Available upon request.
Timeline
Outside Sales/ District Sales Manager
Eyewear Designs LTD.
06.2020 - Current
Lead Optician
Dr. Timothy Leach St. Charles Vision now My Eye Dr
06.2011 - 03.2020
Optician
Dr. Michael Weinberg O.D. The Eclectic Eye
08.2008 - 05.2011
Apprentice Optician
Dr. Daniel Fuller O.D.
10.2006 - 02.2008
Receptionist
West TN Eye
05.2005 - 10.2005
Insurance Specialist
West TN Eye
05.2005 - 10.2005
Dispensing Technician/ Lab Manager
West TN Eye
05.2005 - 10.2005
prerequisite courses
University of Memphis
High School diploma -
Brighton High School
ABO certification -
American Board of Opticians