Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Timeline
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Edith Serna

PEORIA,Arizona

Summary

Store manager with experience in district management, focused on enhancing leadership capabilities and fostering team growth. Proven ability to motivate and coach team members, resulting in improved performance and alignment with organizational values. Skilled in building strong relationships with peers and stakeholders, contributing to a positive work environment.

Overview

22
22
years of professional experience

Work History

General Manager

Better Buzz Coffee
Scottsdale, AZ
09.2024 - 05.2025
  • Managed daily business operations encompassing budgeting, staffing, scheduling, timekeeping, payroll, inventory control, customer service, and sales.
  • Resolved customer complaints promptly while upholding high service quality standards.
  • Established effective communication with staff to enhance operational efficiency.
  • Maintained vendor relationships to secure optimal pricing on supplies and materials.
  • Fostered a positive work environment through team-building activities that promoted interdepartmental collaboration.
  • Assisted recruitment by interviewing candidates for open positions.
  • Created schedules and monitored payroll to adhere to budget constraints.
  • Executed thorough opening, closing, and shift change procedures to uphold operational standards.

Store Manager TLA In Montana Market

STARBUCKS COFFEE COMPANY
03.2024 - 09.2024
  • Oversaw daily operations to ensure efficient store functioning and safety for customers and 30 employees.
  • Implemented all-day channel access, enhancing store profitability.
  • Managed inventory control, cash management, and store opening and closing procedures.
  • Led 30 store partners in a fast-paced environment through proactive communication and constructive feedback.
  • Created innovative visual merchandising displays and layouts, boosting sales by seven percent.
  • Assisted in hiring, training, and mentoring new partners for optimal performance.

SM/ DM Experience

Starbucks Coffee Company
12.2022 - 09.2024
  • Motivated Store Managers to execute operational systems and leadership tasks efficiently.
  • Managed customer service inquiries and complaints in a timely manner.
  • Planned and organized initiatives to enhance managerial capacity and achieve goals.
  • Led support for a portfolio of 13 stores, directly owning six and fostering business ownership.
  • Developed resourceful solutions for portfolio stores by analyzing data to identify gaps.

Store Manager

STARBUCKS COFFEE COMPANY
06.2003 - 09.2024
  • Operated store with over 70,000 in weekly revenue alongside 45-50 partners.
  • Supported development of three Assistant Store Managers, four Shift Supervisors, and eight Baristas.
  • Executed staffing strategies to meet store and district hiring needs.
  • Planned and organized certified training programs for new partners across multiple stores.
  • Managed six stores simultaneously from 2020 to 2021.
  • Coordinated new store openings, remodels, relocations, and promotional launches.
  • Resolved operational challenges by engaging partners to achieve average service time of 40-45 seconds.
  • Participated actively in community initiatives with Helping Hands and Human Service Campus.

Education

Associate of Science - Electronics Engineering Technologies

ITT Technical Institute
Phoenix, AZ
09.2001

Skills

  • Bilingual (Spanish)
  • Inventory control
  • Staff scheduling
  • Customer service
  • Team building
  • Employee training
  • Conflict resolution
  • Performance monitoring
  • Recruitment support
  • Team training and development
  • Efficient multi-tasker
  • Time management
  • Customer experiences
  • Leadership
  • Relationship building
  • Market growth

Affiliations

volunteering in the community, reading,

Accomplishments

  • Manager of the Quarter for Starbucks Coffee company
  • Bravo Award from Starbucks Coffee Company

Timeline

General Manager

Better Buzz Coffee
09.2024 - 05.2025

Store Manager TLA In Montana Market

STARBUCKS COFFEE COMPANY
03.2024 - 09.2024

SM/ DM Experience

Starbucks Coffee Company
12.2022 - 09.2024

Store Manager

STARBUCKS COFFEE COMPANY
06.2003 - 09.2024

Associate of Science - Electronics Engineering Technologies

ITT Technical Institute