Edward A. Zapata
Pasadena,TX
Summary
Senior commercial sales leader with a proven record of driving revenue growth, market share expansion, and execution excellence across on-premise and off-premise channels. Highly effective at leading sales teams, building strategic customer partnerships, and translating brand-led strategies into measurable business results. Recognized for consultative selling, data-driven decision-making, and cross-functional leadership. Bilingual in English and Spanish.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Regional Sales Manager, On & Off Premise Whiskey
Southern Glazer’s Wine & Spirits
Houston, Texas
05.2025 - Current
- Lead and develop a team of seven Business Development Managers, fostering accountability and performance while achieving 150% of team KPIs.
- Drive regional sales strategy across on- and off-premise channels, resulting in 20% market share growth.
- Partner cross-functionally with commercial, on-premise, and marketing teams to align strategy and execution.
- Design innovative consumer programs leveraging digital and experiential marketing, delivering a 42% lift in case sales.
- Leverage social media and event-driven activations to drive a +20% sales increase across channels.
- Managed key accounts, fostering strong relationships to drive customer loyalty and retention.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Developed and implemented regional sales strategies to enhance market penetration.
- Analyzed market trends to identify growth opportunities and optimize product offerings.
Business Development Manager, Agave (Diageo Portfolio)
Southern Glazer’s Wine & Spirits
Houston, Texas
07.2024 - 05.2026
- Managed and expanded 60 priority accounts through customized business planning and consultative selling.
- Delivered 24% market share growth for Don Julio and increased limited-distribution business by 22%.
- Built strong retail advocacy and secured incremental distribution, displays, and brand visibility.
- Educated accounts on leveraging social media to drive traffic and improve sales performance.
Sales Lead, Pinnacle Division (Gallo)
Southern Glazer’s Wine & Spirits
Houston, Texas
04.2023 - 07.2024
- Managed top 45 luxury accounts, delivering 37% growth in the premium wine portfolio.
- Executed strategic wine dinners, activations, and locker programs to drive revenue and brand loyalty.
- Achieved 32% year-over-year revenue growth through disciplined account execution.
Education
Certificate - Marketing
ABL & Michigan Ross Business
Ann Arbor, MI01.2025
Bachelor of Arts - Biological Science
University of Houston–Clear Lake
Houston, TX 12.2002
Skills
- Sales Strategy & Execution
- Regional Market Leadership
- Revenue Growth & KPI Delivery
- Team Development & Coaching
- Strategic Account Management
- Brand Programming & Displays
- Category Management & Premiumization
- Beverage Math & Data Analytics
- Cross-Functional Collaboration
- Customer-Focused Solutions
Certification
- Academy of Beverage Leadership 1
- WSET II Spirits
Timeline
Regional Sales Manager, On & Off Premise Whiskey
Southern Glazer’s Wine & Spirits
05.2025 - Current
Business Development Manager, Agave (Diageo Portfolio)
Southern Glazer’s Wine & Spirits
07.2024 - 05.2026
Sales Lead, Pinnacle Division (Gallo)
Southern Glazer’s Wine & Spirits
04.2023 - 07.2024
Certificate - Marketing
ABL & Michigan Ross Business
Bachelor of Arts - Biological Science
University of Houston–Clear Lake