Monique Furgatch
Austin,TX
Summary
Dynamic sales professional with a proven track record at Southern Glazer’s Wine and Spirits, excelling in sales strategy and customer relationship building. Expert in driving brand visibility through impactful promotions and events, consistently surpassing sales goals. Skilled in market analysis and staff training, fostering strong client partnerships and enhancing product knowledge.
Overview
13
13
years of professional experience
Work History
Central Texas Market Manager (On & Off Premise)
I & A Agave Spirits
Austin, USA
06.2023 - 01.2026
- Manage on- and off-premise accounts throughout Central Texas to grow brand visibility and drive sales.
- Educate retail and bar staff on product knowledge and brand story to increase sell-through and customer engagement.
- Create branded menus and customized activations to align with account goals and enhance consumer experience.
- Plan and host promotional events and tastings to boost awareness and build strong customer relationships.
- Manage budgets for the Central Texas territory, ensuring cost-effective strategies and ROI-positive programming.
Sales Representative
Southern Glazer’s Wine and Spirits
Austin, USA
11.2012 - 05.2023
- Consistently achieved and exceeded sales goals through execution of strategic sales and promotional plans.
- Analyzed local market trends to develop new accounts and grow existing client relationships.
- Prepared accurate weekly and monthly reports to measure performance and identify growth opportunities.
- Hosted tastings and promotional events to increase brand awareness and customer engagement.
- Led in-store training seminars to enhance client knowledge of featured product lines.
- Collaborated on the design and layout of print advertising and promotional materials.
- Mentored and onboarded new team members through hands-on training.
Education
Completed Coursework -
The University of Texas at Brownsville
01.2008
Attended -
Texas A&M University – Kingsville
01.2006
Skills
- Sales Strategy & Execution
- Product Promotions & Event Marketing
- Territory & Account Management
- Customer Relationship Building
- Inventory Control
- Alcoholic Beverage Industry Expertise
- Staff Training & Development
- Market Analysis & Reporting
Timeline
Central Texas Market Manager (On & Off Premise)
I & A Agave Spirits
06.2023 - 01.2026
Sales Representative
Southern Glazer’s Wine and Spirits
11.2012 - 05.2023
Completed Coursework -
The University of Texas at Brownsville
Attended -
Texas A&M University – Kingsville