EDWARD C. TOOMEY
Sales Leader
Massapequa Park,NY
Summary
High-impact RegionalSales Leader with 30+ years of success driving revenue growth, market expansion, and operational excellence within the food and CPG industry. Proven ability to lead large territories, develop top-performing teams, and strengthen distributor and retail partnerships.
Recognized for managing $43M+ in annual sales, optimizing warehouse and distribution operations, and delivering measurable cost savings. Trusted leader known for building relationships, executing strategic initiatives, and consistently exceeding performance goals
Overview
32
32
years of professional experience
1
1
Certification
Work History
Regional Sales Manager
McKee Foods
NYC, Long Island & NJ
06.2019 - 02.2026
- Transitioned to Region Sales Manager role
- Managed $43M annual revenue portfolio across NY (5 boroughs, Long Island, upstate) and NJ
- Led and developed 10 direct reports, improving team performance and sales execution
- Oversaw 4 warehouse/distribution centers, reducing annual costs by $350K+ through operational restructuring
- Expanded brand visibility through partnerships with major organizations (e.g., NY Yankees, Long Island Ducks Baseball League, NY Long Island Aquarium, regional food shows, retail groups)
- Recruited and developed new talent, building a strong succession pipeline
- Earned 2x Diamond Double It Club Winner recognition
- Directed regional sales strategies to enhance market penetration and strengthen distributor partnerships across multiple locations.
- Cultivated strong relationships with key people, fostering collaboration between field sales teams and distribution channels.
- Implemented comprehensive training programs for sales representatives, improving skill set, product knowledge and customer engagement techniques.
- Coordinated district restructuring initiatives, optimizing territory assignments to boost sales performance and operational effectiveness.
Wholesale Development Specialist, Division 1
McKee Foods
Northeast, NY
05.2016 - 06.2019
- Transitioned to WDS role following an extensive career driving McKee Foods' sales and revenue objectives. Assist field sales organization with customer success, and with adding multi-location distributorships and focused locations. Identify and train field sales organization on distributor relations functions and other McKee applications.
- Led 17 distributor transitions with zero disruption to business operations or legal pushback.
- Restructured districts to improve efficiency, balance workloads, and increase sales performance
- Converted 12 single-location operators to multi-location models, driving growth
- Onboarded and trained 8 new sales representatives, strengthening team capability
- Conducted leadership summits and training sessions to improve execution and alignment
- Strengthened relationships across 178+ distributors, enhancing collaboration, sales growth and performance
- Played key role in developing internal tools to improve pricing strategy and profitability
District Sales Representative
McKee Foods
NYC
05.1994 - 05.2016
- Delivered consistent territory growth through strong distributor and retail partnerships
- Increased key account sales by 135%, expanding distribution footprint nationally
- Managed warehouse operations, improving efficiency, safety, and cost control
- Led successful product launches and brand rollouts across multiple markets
- Navigated major industry disruptions (e.g., A&P bankruptcy), protecting and growing market share
- Drove significant growth across key brands and retail channels
Education
High School Diploma -
Cordozo High School
Bayside06-1985
Skills
- Project Management
- Conflict resolution
- Data Analysis
- Brand Development
- Microsoft Office
- Cross Functional Leadership
- Process Improvment
Certification
Distributor Relations Specialist
Core Competencies
- Project Manager
- Microsoft Office
- Conflict Resolution
- Process Improvement
- Cross-Functional leadership
- Brand Development
- Data analysis
Timeline
Regional Sales Manager
McKee Foods
06.2019 - 02.2026
Wholesale Development Specialist, Division 1
McKee Foods
05.2016 - 06.2019
District Sales Representative
McKee Foods
05.1994 - 05.2016
High School Diploma -
Cordozo High School