Edwin Cancel Rios

Created and developed the services to foster the growth of Latino owned businesses in the world of government and private industry contracting. Program strategy focused on assisting in completing the certification for Minority Business Enterprise, establishing new relationships that open new door to opportunities with municipalities and the state as well as many private companies in the fields of construction, business services, university and healthcare.

• Provided ongoing direction and leadership for program operations.
• Collaborated with various teams to uncover issues, identify applicable solutions, and offer guidance.
• Established strong partnerships with internal and external stakeholders for collaborative problemsolving.
• Communicated regularly with stakeholders, updating on progress to build support for program.
• Spearheaded fundraising efforts to secure resources necessary for program sustainability and success.
• Developed the Minority Business Support Program from ground up, laying out framework, and defining roles.
• Implemented feedback mechanisms to gather insights from participants, guiding continuous program improvement.
• Initiated community outreach programs to raise awareness and increase participation, strengthening community relations.

• Provided leadership and support to a twenty-member team of professional sales representatives across the state of Massachusetts
• Developed, planned and executed on sales plans to include membership targets per region, segmented outreach and promotion strategies, and created individualized sales skills and support programs for each representative
• Established appropriate and effective collaboration with other Departments to ensure cohesive effort toward sales targets including development of strategies with provider recruitment, growth and contracting efforts
• Established strong collaborations with clinical teams to achieve outstanding customer satisfaction and retention and lead development of innovative uses of technology and data to achieve market share.
• Developed network relationships with industry professionals to enhance community awareness and promote services.
• Pursued quarterly growth targets through strong leadership, analysis, problem-solving, team building, and coaching.
• Monitored industry trends related to community engagement methodologies to ensure continuous improvement in our outreach efforts.
• Fostered an inclusive environment within the organization by promoting diversity and inclusion practices among staff members.
• Streamlined internal processes for efficient management of outreach initiatives and increased team productivity.
• Increased community engagement by developing and implementing strategic outreach programs.
• Organized successful community events that promoted the organization''s mission and raised awareness of its services.
• Implemented innovative approaches in designing targeted campaigns that effectively engaged diverse audiences.
• Expanded organizational reach by collaborating with local businesses and organizations for partnership opportunities.
• Optimized budget allocation by identifying cost-saving measures while maintaining high-quality programming standards.
• Evaluated program effectiveness using data-driven assessments, enhancing future outreach efforts accordingly.
• Mentored staff members in best practices for community engagement, building a high-performing outreach team.
• Cultivated long-lasting relationships with various stakeholders, including community members, donors, and partner organizations.
• Coordinated cross-functional collaboration among departments to ensure seamless execution of outreach programs.
• Enhanced brand visibility by creating engaging marketing materials and promoting events on social media channels.
• Participated in community events to promote services and engage with public.
• Referred clients to appropriate team members, community agencies and organizations to meet treatment needs.
• Monitored program performance and outcomes for successful delivery of services.

• Supervise, train and develop an 8-person team to achieve membership goals
• Develop and coordinate innovative marketing strategies to promote senior care option plan among cultural and linguistic communities
• Identify and resolve issues that affect growth and retention with other company departments
• Develop and maintain productive community partnerships including media presentations, public speaking and provider relations.
• Identified and communicated customer needs to supply chain capacity and quality teams.
• Managed senior-level personnel working in marketing and sales capacities.
• Developed detailed plans based on broad guidance and direction.
• Defined clear targets and objectives and communicated to other team members.
• Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
• Established performance goals for employees and provided feedback on methods for reaching those milestones.
• Successfully managed budgets and allocated resources to maximize productivity and profitability.

• Supervised sales staff in total market
• Represented Department on company-wide committees; led workgroups designed to coordinate activity with other departments
• Increased monthly enrollments from low 200s to a consistent 250-260 per month
• Conducted the recruitment and hiring of 12 representatives within a short period of time
• Successfully created reporting mechanism that ensured accountability and productivity of sales representatives.

• Identified business opportunities in the Worcester County territory
• Duties included: establishing community relations, resulting in referrals of individuals qualifying for health plan; developing and maintaining relationships with primary care physicians in order to assign prospective members to plan; collaborating with non-profits, community organizations, dentists and physician offices; gathering leads and submitting to sales representative to close sales.

• Provided general management consulting services to companies in transition, experiencing growth, staffing and equipment needs
• Duties included: assessing organizational capacity for development, grant writing, promotional events, technical and organizational development work; developing and presenting strategic plans to achieve goals.
• Consulted with customers to assess needs and propose optimal solutions.
• Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
• Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
• Ensured regulatory compliance by staying abreast of industry-related changes and implementing necessary policies or procedures as needed.
• Developed and implemented strategic plans for revenue growth, focusing on diversification and market expansion in the nonprofit industry.

• Initially hired to re-energize a community based non-profit organization that had been without an executive director for almost one year
• Duties included: managing all human resource functions; conducting interviews with 42 staff members to ensure existing staff possessed skills necessary for role; developing short range plan; meeting with board of directors to secure approval of plan; organizing programs into revenue centers in order to understand which areas produced revenues and which needed development; preparing programs and creating budgets; developing program goals and benchmarks; writing proposals; overseeing fundraising events.
• Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
• Built relationships with donors, government officials and other organizations to secure funding and support for organization.
• Developed strategic partnerships with key stakeholders to expand the organization''s reach and influence.
• Increased organizational efficiency by streamlining processes and implementing new systems.
• Achieved notable increases in public awareness through innovative social media strategies.
• Created promotional materials and provided insightful information to social media, websites and print media to educate public.
• Improved stakeholder relationships and trust by maintaining transparent communication channels.
• Managed financial, operational and human resources to optimize business performance.
• Devised and presented business plans and forecasts to board of directors.
• Formulated and executed strategic initiatives to improve product offerings.
• Worked closely with organizational leadership and board of directors to guide operational strategy.
• Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
• Guided staff through periods of organizational change, maintaining morale and engagement during transitions.
• Forge strong relationships with board members, providing regular updates on organizational progress and soliciting their expertise when needed.
• Monitored compliance with laws and regulations to protect organization from legal liabilities and penalties.
• Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
• Promoted a culture of continuous improvement by encouraging professional development opportunities for staff members.
• Negotiated contracts with vendors, securing favorable terms while adhering to budgetary constraints.
• Represented organization to local public by giving presentations and speeches and participating in community events.
• Collaborated with external organizations including non-profits, businesses and government agencies to create mutually beneficial partnerships.
• Drove strategic improvements to enhance operational and organizational efficiencies.
• Led successful fundraising campaigns, securing critical resources for program development and expansion.
• Advocated for organization and company mission to raise awareness and support.
• Championed diversity, equity, and inclusion efforts within the organization to create a more inclusive work environment.
• Optimized operational workflows, reducing overhead costs and maximizing resource allocation.
• Advocated for policy changes at both local and national levels to further support the organization's goals and objectives.
• Spearheaded new program initiatives to address unmet community needs and advance the organization's mission.
• Maximized donor satisfaction and retention through personalized acknowledgment and engagement strategies.
• Secured substantial funding for new projects by cultivating relationships with key donors and stakeholders.
• Facilitated successful accreditation processes, ensuring compliance with industry standards and regulations.

• Coordinated regional support for area coalitions
• Duties included: maintaining and staffing health library; preparing and submitting funding proposals; coordinating staff training and municipality support.