Efrain Padilla
Account Executive
San Jose,CA
Summary
Dynamic sales professional with a proven track record, excelling in full-cycle SaaS sales and contract negotiation. Prior roles include Sales Development, Account Management, Account Executive.
Expert in developing sales playbooks and driving customer retention strategies. Adept at cross-functional collaboration, leveraging insights to enhance product offerings and achieve significant revenue growth.
Overview
8
8
years of professional experience
2
2
Languages
Work History
New Product Sales - Fraud and Compliance
Plaid
01.2022 - 04.2025
- Managed full sales cycle for new/beta fraud products, from prospecting to close
- Drove revenue by partnering with AEs, AMs, SEs, and GTM leadership.
- Developed GTM strategy and co-sold early-stage fraud solutions.
- Created scalable sales playbooks to support team-wide adoption.
- Streamlined sales processes across diverse customer segments.
- Gathered client feedback and partnered with Product to improve onboarding.
SDR, Account Manager, Account Executive
Cognito (Acquired by Plaid)
03.2020 - 01.2022
- Owned full sales cycle for IDV and fraud solutions, from outbound prospecting through close.
- Built and led SDR onboarding, creating tailored playbooks by industry and use case.
- Managed a portfolio of 120+ client accounts, driving product adoption and long-term retention.
- Led upsell efforts and migrated high-usage clients from pay-as-you-go to 12–24 month contracts.
- Collaborated cross-functionally with Product and Success teams to surface customer insights and improve go-to-market strategy.
Sales Development Representative
ShareVault
10.2017 - 03.2020
- Top producing SDR in 2018 and 2019, responsible for 35% of total demos booked on a 7-person team
- Averaged 70+ outbound calls and 100+ emails daily to drive consistent pipeline generation
- Built relationships with C-level and operational stakeholders to identify needs and position solutions
- Trained new hires and improved outbound messaging through A/B testing of call scripts and email templates
Education
Business Administration And Management
Mission College
Santa Clara, CASkills
Full-Cycle Sales (Prospecting → Demo → Close)
SaaS Sales / Subscription Model Expertise
Outbound Prospecting (Cold calls, cold emails, LinkedIn, Conferences)
Contract Negotiation & Upselling (Startup, Mid-market, Enterprise)
Sales Playbook Development
Customer Onboarding & Retention Strategy
Cross-Functional Collaboration (with Product, Marketing, CS)
Timeline
New Product Sales - Fraud and Compliance
Plaid
01.2022 - 04.2025
SDR, Account Manager, Account Executive
Cognito (Acquired by Plaid)
03.2020 - 01.2022
Sales Development Representative
ShareVault
10.2017 - 03.2020
Business Administration And Management
Mission College