Summary
Overview
Work History
Education
Skills
Timeline
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Efrain Padilla

Account Executive
San Jose,CA

Summary

Dynamic sales professional with a proven track record, excelling in full-cycle SaaS sales and contract negotiation. Prior roles include Sales Development, Account Management, Account Executive.


Expert in developing sales playbooks and driving customer retention strategies. Adept at cross-functional collaboration, leveraging insights to enhance product offerings and achieve significant revenue growth.

Overview

8
8
years of professional experience
2
2

Languages

Work History

New Product Sales - Fraud and Compliance

Plaid
01.2022 - 04.2025
  • Managed full sales cycle for new/beta fraud products, from prospecting to close
  • Drove revenue by partnering with AEs, AMs, SEs, and GTM leadership.
  • Developed GTM strategy and co-sold early-stage fraud solutions.
  • Created scalable sales playbooks to support team-wide adoption.
  • Streamlined sales processes across diverse customer segments.
  • Gathered client feedback and partnered with Product to improve onboarding.

SDR, Account Manager, Account Executive

Cognito (Acquired by Plaid)
03.2020 - 01.2022
  • Owned full sales cycle for IDV and fraud solutions, from outbound prospecting through close.
  • Built and led SDR onboarding, creating tailored playbooks by industry and use case.
  • Managed a portfolio of 120+ client accounts, driving product adoption and long-term retention.
  • Led upsell efforts and migrated high-usage clients from pay-as-you-go to 12–24 month contracts.
  • Collaborated cross-functionally with Product and Success teams to surface customer insights and improve go-to-market strategy.

Sales Development Representative

ShareVault
10.2017 - 03.2020
  • Top producing SDR in 2018 and 2019, responsible for 35% of total demos booked on a 7-person team
  • Averaged 70+ outbound calls and 100+ emails daily to drive consistent pipeline generation
  • Built relationships with C-level and operational stakeholders to identify needs and position solutions
  • Trained new hires and improved outbound messaging through A/B testing of call scripts and email templates

Education

Business Administration And Management

Mission College
Santa Clara, CA

Skills

Full-Cycle Sales (Prospecting → Demo → Close)

Timeline

New Product Sales - Fraud and Compliance

Plaid
01.2022 - 04.2025

SDR, Account Manager, Account Executive

Cognito (Acquired by Plaid)
03.2020 - 01.2022

Sales Development Representative

ShareVault
10.2017 - 03.2020

Business Administration And Management

Mission College

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