Eira Castillo
Seattle,WA
Summary
Experienced social media professional skilled in cross-functional collaboration, content creation, and digital marketing.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
Work History
Sr. Manager, Social Media & Content
Seattle Reign FC
Renton, Washington
06.2025 - Current
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Developed and implemented successful social media campaigns to support club revenue goals across ticketing and corporate sponsorships.
- Assisted in developing strategies for increasing followership and engagement rates.
- Led team in developing strategic content pillars for brand growth.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Collaborated with other departments to ensure brand consistency across all channels and external deliverables.
Director of Digital Content and Photography
Sacramento Republic FC
Sacramento, California
04.2023 - 06.2025
- Player Content Management: Manage and distribute regular content to players, including match photography, training clips, and highlights.
- Social Media Management: Oversee content creation and strategy for Twitter, Facebook Business, YouTube, Instagram, and emerging platforms like TikTok
- Content Calendar Management: Lead weekly meetings with communication, digital, video, and marketing teams to identify storylines and plan content distribution across various channels.
- Analytics and Growth Tracking: Compile weekly, monthly, and yearly analytics to measure engagement growth and the value of branded content. Maintain a comprehensive content calendar.
- Attended all club matches, events, and press conferences to deliver real-time coverage across all platforms.
- Utilized digital platforms and community events to deepen engagement between the soccer club and the diverse Sacramento community.
- Attended all club matches, events, and press conferences to deliver real-time coverage across all platforms.
Manager of Digital Content/Content Specialist
Sacramento Republic FC
Sacramento, California
12.2016 - 04.2023
- Created Spanish content and managed social media accounts to engage bilingual audience.
- Developed game recaps and feature pieces, edited website content, game notes, and media guide for enhanced audience experience.
- Broadcast Support: Provided broadcasters with statistics and line-ups, assisted with halftime interviews, and gathered information during live game broadcasts.
- Assisted live TV production of championship game as spotter and production assistant, ensuring smooth broadcast operations.
- Event Support: Assisted the marketing team during team events and promotional appearances.
Education
Bachelor of Arts - Journalism
Sacramento State University
Sacramento, California 09.2009 - 05.2014
International Study Abroad -
Universidad de Valladolid
Valladolid, ESP 01.2011 - 01.2012
Skills
- Social Media Management
- Digital Content Creation
- Content Strategy
- Campaign Execution
- Analytics and Reporting
- SEO Optimization
- Creative Direction
- Visual Storytelling
- Photography
- Adobe Suite: Photoshop
- Adobe Suite: Illustrator
- Digital Programs: MailChimp
- Digital Programs: Google Ads
- Digital Programs: Wordpress
- Project Management
- Team Leadership
- Cross-Functional Collaboration
- Adaptability
- Communication Skills
Websites
Languages
- English, Fluent
- Spanish, Fluent
Timeline
Sr. Manager, Social Media & Content
Seattle Reign FC
06.2025 - Current
Director of Digital Content and Photography
Sacramento Republic FC
04.2023 - 06.2025
Manager of Digital Content/Content Specialist
Sacramento Republic FC
12.2016 - 04.2023
International Study Abroad -
Universidad de Valladolid
01.2011 - 01.2012
Bachelor of Arts - Journalism
Sacramento State University
09.2009 - 05.2014