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ELISABETH PARKE
Greenville,USA
Summary
Data-driven Market Intelligence Analyst with experience in analytics, business intelligence, and strategic GTM planning, delivering actionable insights for multi-million-dollar government contracts.
Experienced with identifying market opportunities and driving business growth. Utilizes strategic thinking and effective negotiation skills to establish beneficial partnerships. Track record of leading successful business development initiatives and fostering collaborative team environments.
Overview
1
1
Certification
8
8
years of professional experience
Work History
Business Development Manager
Versar Global Solutions
Greenville, SC
12.2022 - Current
- Research contract opportunities using SAM.gov, GovWin, GSA, FPDS, and USASpending
- Manage pipeline and build reports from Salesforce CRM tracking contract opportunities for shareholder quarterly review
- Investigate government agency profiles on award distribution, regulation changes, and new e.g. EPA, Dept of State
- Formulate effective strategies to focus on Defense & Military contracting opportunities most likely to win
- Provide lead assessment and develop cost/price strategies on contracting opportunities e.g. LOGCAP, WEXMAC, GLOBALCAP
- Conduct competitive intelligence assessment to support capture strategies, market research, and proposal bidding approach
- Ensure alignment with client objectives and regulatory compliance for multi-million-dollar government contracts
- Work with cross-functional teams prioritizing project requirements, resulting in a 15% reduction in project scope changes
- Implemented report building on event attendance for international, data-collecting networking
Marketing Executive Assistant to CEO
6AM City
Greenville, SC
05.2022 - 10.2022
- Created and updated marketing materials for sales team based on Qualtrics subscriber data
- Researched CTR and marketing copy for editors and graphics team to improve open rates and subscriber engagement
- Managed heavily scheduled calendar and email inbox for CEO of digital newspaper in 27 markets nationwide
Director of Marketing Operations
Radical Company
Greenville, SC
02.2021 - 04.2022
- Umbrella role included Human Resources, Accounting, Office Management, and Event Planning
- Developed project tracking structure between Account Executives and Creative team
- Solely managed the coworking space: signed up new tenants, tracked payments, promoted space, upgrade co-work website
Marketing Manager
STARK Carpet
New York, NY
05.2018 - 09.2021
- Collaborated with development teams in Atlassian JIRA for redesigning and testing new website layouts
- Created standard operation procedure for tracking wholesale product introductions from photography to website display
- Maintained B2C websites for Stark Studio Rugs and Prestige Mills Inc, resulting a 18% sales increase for wholesale products in 2020
Education
MBA - Business Analytics
Clemson University
08-2023
Bachelor of Arts - English
Roanoke College
Skills
- Cloud Data Platforms, AI/Gen, AI Tools, Salesforce, Oracle, JIRA, Tableau, Power BI, Quickbase, Deltek, Meltwater, Google Workspace, Microsoft Office, Adobe Bridge, Adobe Photoshop, Adobe InDesign, NewForma Project Analyzer, Design Manager Pro 7
- Decision-making
- Business development and planning
- Team leadership
Certification
- OST Global Solutions B&P Academy: Master AI to Enhance Business Development, Capture, and Proposal Processes
- Shipley Associates: Business Development Bootcamp
- Google Analytics Academy: Advanced Google Analytics, Google Analytics for Beginners
Interests
Timeline
Business Development Manager
Versar Global Solutions
12.2022 - Current
Marketing Executive Assistant to CEO
6AM City
05.2022 - 10.2022
Director of Marketing Operations
Radical Company
02.2021 - 04.2022
Marketing Manager
STARK Carpet
05.2018 - 09.2021
Bachelor of Arts - English
Roanoke College
MBA - Business Analytics
Clemson University