Elisabeth Zurn
Tucson,AZ
Summary
Experienced Digital Marketing Strategist with a demonstrated history of success in executing comprehensive digital strategies for high-profile clients in the food, beverage, and cultural sectors. Skilled in social media management, paid media strategy, data analysis, creative development, and campaign optimization. Known for driving brand awareness, engagement, and growth across digital platforms by blending organic and paid media tactics to achieve high-impact performance.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Marketing Strategist
The Missing Ingredient
02.2017 - Current
- Led execution of digital marketing strategies for notable clients including Amy's, Bentgo, Milk Bar, Sumo Citrus, Baskin Robbins, Clover Sonoma, Columbine Vineyards, and The Natural History Museum of Los Angeles County.
- Develop and implement comprehensive paid and owned media strategies to increase brand awareness and revenue, drive audience engagement, and optimize content performance.
- Manage and streamline organic social content into high-impact paid media campaigns through in-depth knowledge of paid media platforms and campaign structures, ensuring maximum ROI.
- Oversee creative development with external agencies to produce high-quality graphics, videos, and multimedia assets aligned with brand guidelines and campaign objectives.
- Conduct detailed data analysis, tracking key performance metrics such as reach, engagement, and conversions to identify trends and optimize future campaigns.
- Collaborate with creative & marketing teams and external vendors to ensure cohesive execution of strategies across digital platforms.
- Maintain social media content calendars, ensuring consistency in voice, tone, and messaging across all channels.
- Stay updated with the latest trends, tools, and innovations in digital marketing and paid media to recommend innovative strategies.
Manager
Powder House Ski & Snowboard
11.2014 - 12.2017
- Managed day-to-day operations of multiple ski and snowboard shops, including retail sales, equipment rentals, and service.
- Managed inventory levels for retail and rental equipment, ensuring availability of popular items and optimizing stock rotation.
- Increased rental revenue through effective pricing strategies, upselling, and promotional initiatives.
Education
Bachelor of Science - Marketing
University of Arizona
Tucson, AZ05.2017
Skills
- Digital Marketing: Social & Paid Media, Email, Influencer Relations, Brand Partnerships
- Data & Reporting: Google Analytics, Social Ads Management, Creative Suite, Databox
- Paid Media: Meta, Google, TikTok
- Email: Klaviyo, Mailchimp, MailShake
- Tools: Sprout Social, Hootsuite, Canva, Adobe Suite, Google Suite, Excel, Notion, Asana, Teamwork
Certification
- Google Analytics Certified
- Facebook Blueprint Certification
Timeline
Digital Marketing Strategist
The Missing Ingredient
02.2017 - Current
Manager
Powder House Ski & Snowboard
11.2014 - 12.2017
Bachelor of Science - Marketing
University of Arizona
- Google Analytics Certified
- Facebook Blueprint Certification
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