Eliza Mertz
Dublin,Ohio
Summary
Multifaceted Digital Content Manager with four years of experience writing, editing, and researching a broad range of digital content. A professional in website design and development, email marketing, social media management, and digital ads campaigns. Using writing, grammar, and style best practices.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Content Manager
McCracken Consulting, LLC
07.2023 - Current
- Directed content of multiple websites by gathering information and integrating data from clients and account coordinators.
- Built engaging email campaigns sent to over 300,000 people across four continents.
- Created and managed Google Ads campaigns, meta ads campaigns, and LinkedIn Ads campaigns for budgets large and small.
- Created and managed social media campaigns to increase brand engagement.
Digital Content Manager
American Motorcyclist Association
03.2022 - 06.2023
- Developed two new websites with the goal of modernizing and improving SEO.
- Collaborated with marketing and design teams to develop and plan site content, layout, and style.
- Approved, reviewed, and edited content flowing to the website.
- Monitored website performance metrics to find performance gaps and implement timely solutions.
Student Web Designer/Developer
Bowling Green State University
01.2021 - 04.2022
- Enhanced functionality and appearance of the website and repaired functionality issues.
- Designed highly engaging interactive user interfaces that complied with modern web standards.
- Oversaw technical issues and troubleshooting requests to resolve user problems.
- Adhered to SEO best practices and ADA compliance while designing sites.
Education
Bachelor of Science - Visual Communications Technology
Bowling Green State University
05.2022
Skills
- WordPress
- HubSpot
- Sprout Social
- Figma
- Adobe Suite
- Google Ads Management
- Meta Ads Management
Certification
Advertising with Meta Certification - August 2024
Timeline
Digital Content Manager
McCracken Consulting, LLC
07.2023 - Current
Digital Content Manager
American Motorcyclist Association
03.2022 - 06.2023
Student Web Designer/Developer
Bowling Green State University
01.2021 - 04.2022
Bachelor of Science - Visual Communications Technology
Bowling Green State University
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