Eliza Scoggin
Lexington,KY
Summary
An action-oriented and results-driven employee with a desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Demonstrated ability to work independently and efficiently, quickly mastering new skills to adapt to evolving responsibilities and challenges. Skilled at engaging with customers, understanding their needs, and persuasively promoting products. Eager to turn customer-facing experience and marketing education into organizational opportunities.
Overview
2
2
years of professional experience
Work History
Direct Sales Representative
Java House Africa
Lexington, KY
09.2024 - Current
- Retain accounts through proactive relationship management, achieving a 100% customer retention rate, while upselling and cross-selling across the product portfolio.
- Initiated direct sales efforts for a 17-product portfolio at a new coffee company, establishing a foothold in the competitive coffee and beverage market.
- Conducted market research and identified potential customers for products, playing a key role in creating and refining sales strategies for a new company.
- Successfully introduced espresso martini mix to bars and restaurants, working closely with bartenders to create custom recipes and positioning it as a premium cocktail solution.
Bar Manager
Elkhorn Tavern / Barrel House Distillery
Lexington, KY
04.2023 - 07.2024
- Displayed and retained extensive knowledge of over 200 liquors, wines, and beers in addition to 15 Barrel House made products.
- Created special promotions and cocktails to drive sales and move stagnant products.
- Met with distributors to analyze product cost-effectiveness and profitability.
- Acting bar manager with oversight of 5 different employees in addition to scheduling, stocking, andadditional daily operations.
- Assisted in the oversight, adaptation, and implementation of a new menu.
Bartender
Two Keys Tavern
Lexington, KY
10.2022 - 02.2023
- Created social media campaigns specific to consumer preferences and behaviors.
- Demonstrated proficiency in suggestive selling to increase total profit per sale.
- Contributed to promoting 15+ events to increase revenue.
- Achieved a 90% customer retention rate through personalized service and building strong customer relationships.
- Increased shot sales by 20% through the introduction of seasonal shot specials.
Education
Bachelor of Arts - Marketing
University of Kentucky
Lexington, KY05-2024
Skills
- Business Growth and Retention
- New Market Research
- Field Experience
- Product Sales
- Sales Strategies
- Microsoft Excel
- Microsoft PowerPoint
- JMP Pro
- Social Media
- Customer Service
Languages
Latvian
Professional
Timeline
Direct Sales Representative
Java House Africa
09.2024 - Current
Bar Manager
Elkhorn Tavern / Barrel House Distillery
04.2023 - 07.2024
Bartender
Two Keys Tavern
10.2022 - 02.2023
Bachelor of Arts - Marketing
University of Kentucky
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